Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘facebook ads’

Facebook’s Automatic Placements: Take the Guesswork Out of Finding Your Audience

Facebook’s Automatic Placements: Take the Guesswork Out of Finding Your Audience

Earlier this year, Facebook rolled out Automatic Placements, a setting that ensures that your ads will serve on Facebook, Audience Network or Instagram, to achieve your most desired result based on the bidding objective you choose. Similar to Google, Facebook wants advertisers to entrust its machine learning to place ads in the most effective way […]

Read More »

Getting Social: How to Improve Holiday Ad Performance

Getting Social: How to Improve Holiday Ad Performance

The holidays are here—meaning a busy time for brands. To help you usher in the next round of shopping sprees, we’ve made a list (and checked it twice) of recommendations to boost campaign performance of your social holiday ads. Be Careful Not to Limit Ad Delivery ‘Tis the season for free shipping—and refining your ad […]

Read More »

How to Get Your Facebook Ads to Reach the People You Want to

How to Get Your Facebook Ads to Reach the People You Want to

If your Facebook ads aren’t quite reaching all the people you’re looking to influence, there are several things you can analyze to solve the problem. Here are a few tactics to ensure your ads are delivering the way you want them to. Is your bid too low? In order to run competitive campaigns in an […]

Read More »

Bright Outlook for Combining TV and Facebook

Bright Outlook for Combining TV and Facebook

Facebook recently worked with Kantar Worldpanel to test the hypothesis: is someone exposed to an ad on both TV and Facebook more likely to buy? Specifically, would there be at least a 22% lift in sales from this “double exposure” on both channels? The short answer: yes. The amazing answer: the lift was actually 29%—1.3 […]

Read More »

Ad Clicking, Ad Blocking, and the Future of Social Advertising

Ad Clicking, Ad Blocking, and the Future of Social Advertising

In the world of digital advertising, 2012 seems like eons ago. But here’s a stat you might remember – widely quoted surveys revealed that between 44% and 57% of users said they never clicked on a Facebook ad. Those numbers made a lot of sense at the time, because I too had never clicked a […]

Read More »

8 PPC Campaign Optimizations Brands Should Do Now from US Search Awards Judges

8 PPC Campaign Optimizations Brands Should Do Now from US Search Awards Judges

Each year, the US Search Awards recognizes the best and brightest brands among the world’s leading search and digital agencies and professionals. We compiled advice from eight of this year’s judges on what every brand should do to optimize their PPC campaigns. This year’s awards will take place at Paris Las Vegas on Wednesday, October […]

Read More »

Why You Should be Using Facebook Dynamic Product Ads

Why You Should be Using Facebook Dynamic Product Ads

Marketers with large product catalogs know it can be difficult to scale and maintain advertising across so many different items. Add a seasonal sale or promotion to the mix, and it gets even more complicated! On top of that, there’s always the question of performance, and how to reach audiences who are most likely to […]

Read More »

Facebook Ads: Using Website & Conversion Data to Build Lookalike Custom Audiences to Target Relevant Prospects

Facebook Ads: Using Website & Conversion Data to Build Lookalike Custom Audiences to Target Relevant Prospects

Facebook is one of my favorite channels to advertise on because there are many different levers you can use when it comes to targeting and reaching the right prospects for your business. To imagine that there’s 1.35 billion monthly active users that I can target with my ads makes me feel like I have the […]

Read More »

Back to School = Back to Facebook

Back to School = Back to Facebook

As summer winds down and the upcoming school year looms, it looks like parents get back to Facebooking. Looking at the seasonality of clicks across Facebook, Google, and Bing it appears Facebook experiences a huge surge in clicks as summer comes to a close, more than likely brought on by back-to-school-itis. In July, as we […]

Read More »

How Precision Dialogue Drove Leads & Conversions with Facebook

How Precision Dialogue Drove Leads & Conversions with Facebook

If you’re already doing some level of Facebook advertising, you’ve probably found it to be an effective part of your mix. But like any other advertising channel, there are often some challenges along the way. We take a look at Precision Dialogue’s story, and the best practices gleaned from their experience.[…]

Read More »