The Key to Retargeting Success is Audience Segmentation

If your retargeting campaigns are not performing as you expect, there’s a good chance that you need to improve your segmentation. The biggest mistake a marketer can make in retargeting is to assume that all visitors are alike and show every visitor the same ads. By being lazy and not segmenting your visitors into pools, […]

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The Powerful Guide to Hacking Google’s Quality Score

This is a contributed post from Todd Mintz, SEM expert at 3Q Digital. I love Marin’s bidding algorithm, and given the opportunity, I can write geeky, complex blog posts on its power that would confuse most of the folks on the bidding team. Since I do wish to contribute to this blog again in the […]

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3 Tips to Test Your Way to Better Ads

This is a guest post from Sarah Burns, Content and PR Manager at Boost Media. As a search marketer, you likely rigorously test email copy and landing pages, but what about your ad copy? Search ads need love too. Testing search ads can provide marketers with valuable insights and data about how ad creative impacts […]

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A Closer Look At Cross-Device Targeting and Ad Delivery

In our first post, Going Mobile, we broke down cross-device targeting into two separate components – cross device matching and targeting – and explained how cross-device matching works. In this post, we’ll take a deeper dive into the targeting and ad delivery part of the story. Let’s go back to a scenario we presented in […]

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3 Best Practices to Prepare You for Bing’s Unified Device Targeting Update

In March, Bing will begin migration for phase 2 of their unified device targeting update. This phase includes the elimination of explicit mobile device targeting. Last year, Bing launched unified device targeting as a way to simplify Bing Ads for advertisers. For those unfamiliar with unified device targeting, the first phase was the consolidation of […]

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Just Launched: A Brief Guide to Understanding Google’s Upgraded URLs

Today Google formally announced the launch of their long anticipated upgraded URLs. We understand that many Google advertisers out there are wondering what this change means to them and how they will be impacted. In this post, we hope to provide answers to the main questions out there regarding this mandatory change and hopefully help […]

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Mobile Social Sharing Proves to be Big Winner During Super Bowl

The Super Bowl is one of the biggest sporting events of the year. It’s not just a football game, but also a social event, with people getting together for a Sunday full of eating, chatting and sharing on top of watching the game. With that in mind, it makes sense that Facebook sees a lot […]

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Marin to Acquire Europe’s #1 Social Advertising Platform

Today we announced our agreement to acquire the #1 social advertising platform in Europe, SocialMoov. Social is now the fastest-growing category in the digital advertising space and a vital part of any marketing mix. Acquiring SocialMoov propels our social offering forward, and fulfills our vision of providing the industry’s most powerful cross-channel advertising cloud. With the […]

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Facebook Ads: Using Website & Conversion Data to Build Lookalike Custom Audiences to Target Relevant Prospects

Facebook is one of my favorite channels to advertise on because there are many different levers you can use when it comes to targeting and reaching the right prospects for your business. To imagine that there’s 1.35 billion monthly active users that I can target with my ads makes me feel like I have the […]

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Going Mobile: An Introduction to Cross-Device Targeting

As marketers have increasingly taken an audience-centric approach to marketing, cross-device targeting has become an essential part of their marketing strategy. The promise of delivering a consistent and cohesive experience to customers across channels and devices is a key part of the value proposition. In this post, we’ll go through some of the basics of […]

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