Seahawks Favored to Win Super Bowl According to Paid Search Data

With Super Bowl XLIX kicking off this Sunday, football fans are looking forward to three things: the game, the food, and the commercials. Whether you stand behind Marshawn’s “I’m here so I don’t get fined” media antics, think Deflate-Gate is the dumbest sports controversy ever, or are simply looking forward to seeing a touching commercial […]

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The Publisher Spotlight: Targeting an Experienced Developer Audience with Thinkster

The Publisher Spotlight is a series in which we’ll be introducing premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, Eric Simons, co-founder of the open source developer-focused education platform Thinkster (and also famously known as the AOL Squatter), speaks about his success with the […]

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2 Best Practices for Writing Ads To Drive More Conversions

This is a guest post from Sarah Burns, Content and PR Manager at Boost Media. Though digital marketers are generally swimming in data, it can be tough to come by real-time data that is applicable for creating a brand messaging strategy. The status quo has often failed to deliver bottom-line results while frustrating channel marketing […]

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3 Simple Steps to Boost Performance on Bing Ads in 2015

This is a guest post from Peter Harrington, Sr. Product and Partner Manager at Bing Ads. With the New Year come resolutions of all shapes and sizes. For advertisers, resolving to spend search ad dollars more effectively and successfully in 2015 has never been easier to achieve. As has been reported, Bing Ads saw an […]

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How to Take Twitter Ads to The Next Level with Search Data

Did you know that there are 2.1 billion searches on Twitter every day? There are millions of people who use Twitter search to understand what’s happening right now and to stay updated on the latest news and trends. On Twitter Ads, advertisers have the ability to run different types of ad campaigns, but if you’re […]

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Top 5 Priorities for Marketers in 2015

As a digital marketer, you’ve likely noticed that the industry has been on a roll, with internet advertising revenues reaching $11.7 billion in the second quarter of 2014 alone – a 14% YoY increase. But with this growth has also come concern. (If you’ve felt some of these effects, you’re not alone.) To try and […]

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2014 Year in Review: Greatest Hits & Highlights

In our recent study of over 300 digital marketers, 75% said their job has become more complicated over the last year… and what a year it’s been! We’ve seen big publisher changes, new ad types, shifting buying behaviors, and growing mountains of data. Add that to the proliferation of channels and devices, and it’s clear […]

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The SERP In Review

We all know Google is constantly toying with the SERP. Sorting out what new tweaks Google is testing can be difficult at times, but I thought it’d be fun to do a side-by-side comparison of what the SERP looked like a year ago compared to what it looks like now for the same search term, […]

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Prove Your SEM Chops in the 7th Annual Biggest Search Geek Contest

Do you spend your days managing keywords, creative, and bids for paid search campaigns? Are you caught up on the latest best practices and trends to gain that competitive edge? If so, you may be our next Biggest Search Geek! Today, Marin Software and Search Marketing Expo are excited to announce the 7th Annual SMX […]

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Peak Seasons and the Power of Timing

Determining the best time to hit audiences with ads – and on which channels – is always a challenge. This process becomes even more complicated during peak seasons, such as in November in advance of the Thanksgiving holiday rush. Last November, we noticed that the best time for advertisers to reach customers on Facebook happened […]

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