Marketing Insights
Marin Software's Official Blog

4 Tips for a Successful Back to School & Holiday Shopping Season

Retailers know that the second half of the year is always more important than the first. The shopping season and back to school are crucial periods for brick-and-mortar and online stores—these are times when retailers need to capture consumers with sales and promotions, so that they’ll stay longer and buy more. With advertisers over doubling […]

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In the Click of It: Mobile Shopping in 2016

When it comes to shopping ads, Q4 and mobile go together like thumbs on a small screen (literally). Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create our 2016 Cross-Channel Marketing Report. Our […]

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Top 6 Items to Check Off Your Back To School List

What’s the saying? There is no rest for the weary? Just when it feels like summer’s just begun, it’s already time to switch up your marketing campaigns for back-to-school shoppers. According to Google Trends, interest in “Back to school” is on the rise since early June. But summer isn’t over yet, which makes this the […]

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Marin Software Mixes It Up at SMX Advanced in Seattle

On June 22nd and 23rd, Marin Software exhibited at the SMX Advanced conference in Seattle. Many of our partners joined us there—Bing, TVTY, and DialogTech, just to name a few. As always, it was wonderful to chat with so many existing customers and meet those who are less familiar with Marin. SMX Advanced is a […]

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Practical Reasons to Fit Search Intent into Your Retargeting Strategy

Facebook offers several great options for retargeting, allowing you to segment and remarket to people who’ve engaged with your product. These tools include: Website Custom Audiences Video remarketing Dynamic Product Ads (DPA) These features let you granularly segment your audiences, ensuring you’re targeting users with the right messaging and products. Adding Search Intent to the […]

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Similar Audiences + Customer Match: Google Ramps up First-Party Data Capabilities

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. A few months ago, Google unveiled a new tool that allows advertisers to interact directly with an audience across the search, Gmail, and YouTube networks. That tool was Customer Match (See my previous post about setup tips). With this feature, advertisers could […]

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Your Detailed Testing Strategy for Expanded Text Ads

This is a guest post from Sarah Burns, Content Manager at Boost Media. With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display. While this is a strong shift […]

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Food, Drinks, and Marketing: Marin’s San Francisco Executive Summit

On Thursday, May 26th, we held our first-ever Executive Summit in San Francisco at the beautiful Box SF, where we brought back many of the great presenters from our New York City Executive Summit. Our group of digital marketing leaders gathered around what’s reputedly the longest table in North America—crafted from centuries-old Chinese village gate doors. This event, […]

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How to Maximize the Value of Your Product Feed

How do you get your product feed in front of as many eyes as possible? Are you using Facebook Dynamic Product Ads? Just Google Shopping? Do you have an effective social prospecting strategy? Do you know how to get your product ads in front of people who’ve never seen them before? If your answer to […]

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Do Advertisers Show Dads Love on Fathers Day?

As Father’s Day approaches, dads everywhere are eagerly anticipating a day for themselves (bring on the socks, watches, and gadgets). If advertising dollars were any indication in 2015, how much should they really be looking forward to it this year? Last year, we looked at Mother’s Day versus Father’s Day advertising spend and clicks, and […]

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