Marketing Insights
Marin Software's Official Blog

9 Essentials for Your Social Advertising Campaigns, Part 3

Episode 3: Tracking and Optimization This is the third and final part of a series that explores all the things social marketers should do when setting up their social ad campaigns. In our previous posts, we discussed account structure and creative, and targeting and bidding. Without conversion measurement and continual improvement, your Facebook campaigns won’t realize their […]

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Top Five Tips for Travel Advertising on the Bing Network

This is a guest post from Sarah Essa, Insights Manager at Microsoft Advertising. The digital transformation of the travel industry continues to gain huge momentum—eMarketer forecasts that digital travel researchers and bookers in the UK will reach over 30 and 27 million in 2017.[1] Because of so much forward motion, search engines have become a […]

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9 Essentials for Your Social Advertising Campaigns, Part 2

Episode 2: Targeting and Bidding This is a three-part series that explores all the things social marketers should do when setting up their social ad campaigns. In our second post, we look at best practices to target effectively and bid for the greatest ROI. For the first three tips see our previous article on account structure […]

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Rake in More Revenue with a Combined Search and Social Strategy

We all know the two most popular websites in the world right now—Google and Facebook. On any given day, people are performing close to 3 billion Google searches, and over a quarter of the world’s population use Facebook. Bing is also growing fast and is now a major SEM contender.     Advertisers have much […]

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9 Essentials for Your Social Advertising Campaigns, Part 1

Episode 1: Account Structure and Creative This is a three-part series that explores all the things social marketers should do when setting up their ad campaigns. In this post, we focus on making sure your account structure is solid and how to get the most from your creative. Setting up a social advertising campaign can […]

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3 Search Tactics to Brush Off and Use in 2017

This is a guest post from Ashley Aptt, Account Lead at 3Q Digital. With an abundance of new features being introduced every week, it can be a challenge to keep up with all the available opportunities worth taking advantage of in your paid search accounts. And sometimes it can be easy to get so involved […]

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Simple Prospecting and Retargeting for the Weary Marketer

If you’re a social advertiser, you have your work cut out for you. Along with your industry peers, you likely face a few key audience-related problems on a daily basis: Audience fatigue Audience overlap Ad relevance This article aims to provide some relief, bringing these three issues together and offering a simple but broad solution. […]

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Dynamic Ads: Digital Advertising of the Future

Facebook Dynamic Product Ads, if we must say so, are pretty badass. In the not-so-distant future, dynamic product ads are the way all digital advertising on social and display will be delivered, regardless of industry or vertical. Dynamic Ads for Travel (DAT) allows advertisers in the travel industry to automatically deliver personalized ads based on […]

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5 Tips to Land a Role in Social Media Marketing

Are you looking for a career in social? Or perhaps you’re already in the crazy world of social media marketing and want to upskill, but aren’t too sure where to start? In this ever-changing world of social, it’s imperative that you keep up with the latest trends. Facebook, Twitter, and LinkedIn have firmly established a […]

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An Interview with Douglas Pan, SVP Engineering

The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites. What do you currently do at Marin Software? Were there other roles that you previously held here? As SVP Engineering, I’m responsible for most of the development (with the […]

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