You’ve likely heard that Google is sunsetting the Expanded Text Ad (ETA) format in favor of Responsive Search Ads (RSAs). It’s Google’s next big push for automation in its advertising platforms. While this may seem like a big change, it’s nothing to worry about as long as you prepare. Luckily, the sunset isn’t happening until […]
Ensure that the 2021 holiday season will be even more successful with these last minute tips! Managing Bidding during a Sales Event Before the sale: Find out Revenue-Per-Click or Conversion-Rate uplift from historic sales as a percentage. On the day of the sale: Apply your historical percentage uplift calculated as a boost on day of […]
The 2021 holiday rush is upon us and advertisers are feeling pressure from the perfect storm of uncertain expectations, impacts of reduced tracking capabilities, inventory challenges, and rising costs of advertising. McKinsey’s 2021 Holiday Report reveals that Facebook (67%) and Instagram (52%) are among the top platforms influencing holiday decision making. A whopping 87% of […]
In the few short years since it launched in 2017, CitrusAd has become the fastest growing ecommerce ad network in the US and established itself as a preferred retail media platform for both brands and retailers like Lowes, Shipt, and Petco. In fact, CitrusAd was ranked in the highest category in Forrester’s recent report on […]
It is that time of the year again! For many people, November means shorter days, colder weather, and a countdown to the holidays – but for marketers and retailers, it’s the busiest time of the year and there’s a lot to do between now and the New Year. In this blog, we’re looking back at […]
Organic Instagram posts provide your followers with a stream of free content that can help establish and strengthen your brand identity, build your social community, and hopefully, engage customers interested in buying your products. Of course, the limitations are that your organic content has a limited viewership of your followers, the followers they may share […]
Have you noticed a change to your Google search results on your phone or tablet? Google has just finished rolling out continuous scrolling for mobile devices for English users in the U.S. This means instead of having to tap the “See more” button at the bottom of the page, Google automatically loads another page of […]
Every so often, a story surfaces of a nefarious actor gaining access to a Facebook Business Manager account and running ads for an unrelated product or to a click farm. Usually, they are able to spend thousands of dollars and max out any and all credit cards associated with the account before the ads are […]
iOS 15 is here and with it come several updates for apps like SharePlay streaming in FaceTime, Notifications Focus and Interruption Levels, and Swift UI updates. But there are still a few straggling developer updates that Apple has committed to launching before the end of the year, and app marketers should take note. Custom Product […]
This week, we disclosed that Google and Marin have entered into a new 3-year revenue share agreement. The agreement supports innovation and choice in paid search management and optimization. Google has agreed to make revenue payments to Marin based on the total paid search spend Marin’s customers are managing on our platform across Google and […]
Are you ready for the transition from ETAs to RSAs? The sunset isn’t happening until June of 2022, and Marin’s industry expert Lauren Neels answered some commonly asked questions in our latest Blog. ow.ly/4xgc50H27LR pic.twitter.com/3p3KIpCZ3I
We're excited to partner with CitrusAd to offer our customers streamlined access to high-intent audiences with many of the world's top retailers. Click below for more on CitrusAd’s integration with #MarinOne. ow.ly/tsh050GQ5HX pic.twitter.com/L55KVGysiX
We’re looking back at last year’s holiday shopping season and sharing our predictions for what’s to come in the weeks ahead in our latest blog. #holidaymarketing #MarinOne insights.marinsoftware.com/in… pic.twitter.com/8DIq9YpLMV
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