Marketing Insights
Marin Software's Official Blog

Everything You Need to Include for a Successful Mobile App Install Campaign

Everything You Need to Include for a Successful Mobile App Install Campaign

Mobile app install campaigns allow developers to promote iOS and Android apps across Facebook, Instagram, and Facebook Audience Network. These platforms advertise your app within a specific campaign and budget, and let you target specific devices and even device versions. This campaign type is only available for advertisers with an app, as people will be […]

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Cash, Check, or Click: The Continuing Evolution of eCommerce

Cash, Check, or Click: The Continuing Evolution of eCommerce

As we kick off 2019, it seems like eons since the first eCommerce transaction back in 1979, when entrepreneur Michael Aldrich invented online shopping. Since then, the space has exploded—with tens of thousands of eCommerce sites in existence today. In her 2018 internet trends report, Mary Meeker estimated that eCommerce accounted for 13% of total […]

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SERP, SEM, ETA, RSA: The Acronym-Filled Journey of Search Advertising

SERP, SEM, ETA, RSA: The Acronym-Filled Journey of Search Advertising

From the birth of the search engine through 2016, advertisers worked hard to make their SEM ad messages concise enough to fit into the strict character limits of a standard text ad. Every ad had 25 characters in a headline and 35 characters in each of the two description lines. Also, advertisers could get beyond […]

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Top 10 Trends in Digital Advertising in 2019

Top 10 Trends in Digital Advertising in 2019

As we jump headlong into 2019, the digital advertising industry continues its exciting journey through new ad formats, breaking news, and shifting ad budgets. To dive deep into the state of the industry and anticipate what the New Year will bring, we dove into industry data and the Marin Advertising Index—which represents billions of dollars […]

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Skills Every Social Marketer Should Have Going into 2019

Skills Every Social Marketer Should Have Going into 2019

Digital marketing—especially social media marketing—is a fast-paced industry, with change often happening faster than you can say “professional development.” As social marketing gets more popular with the passing of each year, publisher ad offerings keep expanding accordingly. Obviously, there are essential skills every social marketer should have: an analytical mind (or even better, a background […]

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New Year’s Resolutions for Social Advertisers

New Year’s Resolutions for Social Advertisers

Okay, social advertisers—have you laid out your goals for 2019? To help you with strategic planning, we put together a New Year’s resolutions list especially for you. I will fine-tune my attribution to better understand my biddable performance. Most advertisers still rely on last-click attribution when evaluating their biddable channel performance. This attribution model has […]

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Maximizing Sales Volume Beyond the Holidays

Maximizing Sales Volume Beyond the Holidays

This is a guest post from Charlotte Haab, Account Lead at 3Q Digital. As we get into the meat of Q4, there’s only one thing on advertiser’s minds—sales and how to maximize them. Black Friday and Cyber Monday may be the biggest sales days of the year, but it’s possible to extend that momentum and […]

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4 Last-Minute Tips to Boost Your Holiday Ad Campaigns

4 Last-Minute Tips to Boost Your Holiday Ad Campaigns

As many holiday shoppers tie the last few ribbons on their gifts this year, the last-minute stragglers (no shame here) are planning to catch eleventh-hour sales and deals. Here are a few advertising tips that provide a quick digital nudge to the season’s procrastinators. 1. Amazon: Show Up at the Holiday Party More consumers than […]

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Responsive Search Ads: 5 Tips for Success

Responsive Search Ads: 5 Tips for Success

To help search advertisers understand and implement Google responsive search ads (RSA), we’ve created this quick tip sheet. Use it to get your RSA campaigns up and running today. (Click to enlarge.)

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Getting Social: How to Improve Holiday Ad Performance

Getting Social: How to Improve Holiday Ad Performance

The holidays are here—meaning a busy time for brands. To help you usher in the next round of shopping sprees, we’ve made a list (and checked it twice) of recommendations to boost campaign performance of your social holiday ads. Be Careful Not to Limit Ad Delivery ‘Tis the season for free shipping—and refining your ad […]

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