Marketing Insights
Marin Software's Official Blog

5 Big Trends that Dominated DMEXCO 2017

5 Big Trends that Dominated DMEXCO 2017

With over 1,000 businesses exhibiting and more than 55,000 digital marketing professionals roaming the halls, DMEXCO has indeed secured its spot as the digital marketing spectacle of the year. For many, not only it is the first chance to uncover the latest trends and innovations in digital, it is a mega launchpad for ad tech […]

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Marin Masters 2017: Your Ticket to the Future of Digital Advertising

Marin Masters 2017: Your Ticket to the Future of Digital Advertising

Marin Masters is our annual customer and partner summit that offers attendees a deep dive into the latest digital marketing trends, including cross-channel advertising, audience targeting, multi-touch attribution, and brand safety. We’re hosting Masters at the Terra Gallery in San Francisco on September 21st and The Standard High Line in New York on September 28th. […]

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The Value of Optimizing Ad Set Budget Allocation

The Value of Optimizing Ad Set Budget Allocation

Digital marketers continually pursue optimal performance. This is especially true for ad budgets—the foundation on which audiences and creatives are built. The more efficiently marketers can allocate budget towards performing audiences, the more likely they’ll see positive returns on investment. That said, monitoring and managing audience budgets is a manual task that can quickly grow […]

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Why You Should Be Advertising on Bing

Why You Should Be Advertising on Bing

With Google’s dominance in the search marketplace firmly held since many of us can remember, it’s not surprising that PPC managers often neglect Bing from their digital advertising programs. And while Google’s influence still remains comfortably unchallenged (Google currently accounts for 81% of desktop searches and 96% of searches on mobile devices), there are compelling […]

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Infographic: 7 Advanced Tactics for Writing the Highest-Performing Expanded Text Ads

Infographic: 7 Advanced Tactics for Writing the Highest-Performing Expanded Text Ads

Since Google launched them as part of its extensive set of updates in July 2016, Expanded Text Ads have provided a new opportunity for advertisers to improve their search marketing performance. Clicteq’s Wesley Parker illustrates seven of the most effective tactics for writing high-performing Expanded Text Ads and dominating your competition.

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Tips for Creative Mobile Ads on Facebook and Instagram

Tips for Creative Mobile Ads on Facebook and Instagram

With Facebook now supporting over 2 billion monthly users and Instagram quickly becoming a social network force to reckon with, marketers must be more creative than ever to attract attention. And, not only that—we have to constantly make sure our messages are clear, and that we’re driving consideration, clicks, and conversions. If pictures were worth […]

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How to Use Customer Match & Similar Audiences to Drive Holiday Sales

How to Use Customer Match & Similar Audiences to Drive Holiday Sales

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. With Q4 right around the corner, the big question is, “How can I drive more sales this holiday season?” Everyone wants to increase revenue, plus look for new and efficient ways to do so. Today we’ll focus on how you can leverage […]

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How American Eagle Benefited from Facebook Broad Audiences

How American Eagle Benefited from Facebook Broad Audiences

Until recently, Facebook Dynamics Ads was a retargeting-only solution. Now, as Facebook’s strongest performance-focused ad format, marketers can combine it with Broad Audiences to create high-powered prospecting campaigns. Along with its Aerie sub-brand, American Eagle Outfitters (AEO) did exactly that. Over three quarters starting in Q4 2016, Broad Audiences for Dynamic Ads continuously outperformed other […]

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How an Accessory Retailer Boosted ROI by 456%

How an Accessory Retailer Boosted ROI by 456%

A leading women’s accessory retailer wanted to extend its digital advertising from search alone to a combined search and social strategy. To increase sales, the retailer tested performance of its manual prospecting campaigns against the product sets that Smart Sync for Dynamic Ads generated. The result—ROI increased by 456%. The retailer’s tactics included: Identifying top […]

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When Advertising Account Audits Are All the Rage

When Advertising Account Audits Are All the Rage

Advertising performance for a world-famous design and fashion house trended well below its target return on ad spend (ROAS). Strong seasonality and a rapidly shifting marketplace caused sliding sales. These challenges were as tricky to negotiate as the catwalks at Fashion Week. In with the Marin Crowd Marin Software collaborated with this fashion house to […]

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