New Data Shows 40% of Click-Throughs are Made in the First Position

Mobile performance has been on everyone’s minds the past few years, and everyone knows that smartphone click-through rates have been trumping desktop and tablet click-through rates for some time. But just how important is ad position for marketers looking to capture the attention of their audience? We took a look at click-through rates by ad […]

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7 Key Ways Marketers Should Leverage Product Advertising

Consumer behavior tends to be highly volatile, so the ability to quickly recognize shifts and adjust ad campaigns is highly valuable. Retailers with this advantage can act nimbly and better reach their advertising goals. The following best practices can help retailers make the most of their product advertising efforts: 1. Know your audience and their […]

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Get Ready to Ditch Your Wallets

In the US, more than 166 million people – 53% of the population – own a smartphone. We carry them with us wherever we go. So, it’s no surprise smartphones are a key target of advertisers and e-commerce providers. The vision of smartphones replacing wallets is just too good to pass up. Case in point, […]

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Back-to-School Jumpstarts Click-Through Rates

Summer is winding down and school is just about ready to start again. Back-to-school supplies and events are already on the minds of students everywhere and this is the perfect time for companies in the retail and education vertical to double down on their products for students. Back-to-school behavior is similar to the holidays, in […]

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Are You the Geek to Beat? SMX Biggest Social Geek Contest Launches Today

If you’re in the business of gaining traffic and attention for your company through the likes of Facebook, Twitter, LinkedIn, and other social media sites then… …WE’RE LOOKING FOR YOU! We’re on a quest to find the Biggest Social Geek – someone who lives and breathes social media advertising and is a speedy test-taker to […]

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Back to School = Back to Facebook

As summer winds down and the upcoming school year looms, it looks like parents get back to Facebooking. Looking at the seasonality of clicks across Facebook, Google, and Bing it appears Facebook experiences a huge surge in clicks as summer comes to a close, more than likely brought on by back-to-school-itis. In July, as we […]

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Prevent Converted Users From Seeing Your Ads

In today’s post, I’ll be talking about a topic that customers ask me about quite frequently – excluding converted users from seeing your ads. You’ve got your campaign up and running, you’re tracking conversions, and you’re making sales. But how do you stop serving ads to those who have converted? With Perfect Audience, you can set this […]

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Google Exact Keyword Match Changes: Everything You Need to Know

Last Thursday, Google announced that exact keyword match will now include close variant keywords as well. Many of you may be wondering what this means for your campaigns and what action is required on your part. We’re here to assure that there is no reason to panic! For some background, advertisers currently have two options […]

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The Secret to Successfully Structuring Your Google Shopping Campaigns

Now that you are well-versed in the changes coming with Google Shopping campaigns, you are probably busy preparing to make the upcoming transition. However, given the changes Google has made to the way campaigns are structured, it can be confusing to figure out how to best set things up to suit your business needs. In […]

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Marin Software’s Busy Schedule At DMEXCO 2014

It’s that time of year again! DMEXCO, Europe’s largest online marketing trade show and conference, kicks off in Cologne, Germany on September 10th & 11th, 2014. Over these two days, experts from around the world will come together to discuss the latest trends and topics in the industry. Of course, Marin Software will be present […]

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