Online retail is on the rise, with the National Retail Federation estimating an 8-12% US e-commerce bump in 2017. Still, most purchases continue to happen in stores—how can retail advertisers accurately measure the impact of their digital advertising efforts on these brick-and-mortar sales? To help close this gap, we’ve launched Offline Conversions in Marin Social. […]
Living in a mobile-focused world has changed the way people discover and buy products. To keep pace with this mobile shopping revolution, Facebook continually develops new mobile ad formats to deliver a smooth user experience and that allow advertisers to exhibit a wide range of available products. Collection Ads is one such format. A Brief […]
You may have noticed the trend towards Facebook flexible placements (i.e., placement optimization). Are these worth incorporating into your account? In this article, we cover the main advantages of placement optimization and why you should include it in your marketing strategy. The benefits sound a lot like common business goals: timesaving, efficiency, and expanded reach. […]
The year is halfway over but digital advertising remains fast and furious. From what we’ve seen in our blog traffic, it’s clear that marketers want to keep on top of the latest trends and channel announcements, and are also continually looking for ways to enhance their digital ad strategies. To honor these past six months, […]
The Economist wanted to increase subscriptions to its newspaper across 24 countries, including the UK and the US. It also needed to keep the average subscription cost below a certain amount. Using Marin Social, The Economist gained 66% more new subscriptions with video ad campaigns, and lowered CPC by 72%. Video Ads for the Win […]
People can’t click ads they don’t see. Audience targeting is the best way to reach the right people with relevant ads and grow revenue. And, when it’s done in an integrated way across channels, audience targeting will jump-start to your advertising efforts. Google and Facebook have particular strengths that help advertisers. Google captures data on […]
Retailers have a lot to think about these days. Between political risks and inflationary pressure, consumers are more cautious. Retailers have to constantly shift to remain competitive and maintain customer loyalty. Recent studies in millennial consumer behavior reveal that ‘the convenience factor’ may be more important than price when considering a purchase. Brands who play off […]
Facebook recently worked with Kantar Worldpanel to test the hypothesis: is someone exposed to an ad on both TV and Facebook more likely to buy? Specifically, would there be at least a 22% lift in sales from this “double exposure” on both channels? The short answer: yes. The amazing answer: the lift was actually 29%—1.3 […]
This is a guest post from Sophia Fen, Mobile Account Manager at 3Q Digital. As a digital advertiser, you most likely spend the majority of your digital media dollars on Google and Facebook. It makes sense—eMarketer forecasts that together, the two tech giants will make up more than 46% of global digital ad spend this year. […]
Over 1,300 people and 60 exhibitors traveled to Seattle from June 12-14 to attend SMX Advanced. This year’s event kicked off with a rooftop networking reception for SEO and SEM professionals. An overcast sky and arctic winds couldn’t dampen the crowd’s enthusiasm for topics like bidding strategies, attribution models, and audience targeting. Search and social […]
1 click, 1 minute to vote! We're shortlisted for the Industry Choice of Technology at #IPMA17. ow.ly/mELt30dUwrs pic.twitter.com/RfL4HfVeq3
Flash loses final appeal: Adobe sentences its web tech to death cnet.co/2uU24B5 via @CNET
@andrewissott Congrats, Andrew!
© Marin Software All Rights Reserved
Facebook