Instagram recently announced the launch of its new checkout feature, allowing you to buy products directly in the app, and making it easier and more convenient to buy from some of your favorite brands. Checkout on Instagram is currently a closed beta and only available to a handful of U.S. brands, including H&M, Nike, Prada, […]
This article originally appeared in MediaPost. Amazon is quickly becoming the third advertising pillar that will effectively disrupt the established dynamic of the Google and Facebook duopoly. This is hardly a surprise, given that Amazon’s platform serves as a homepage for internet users. But marketers are not necessarily prepared for the intricacies involved with advertising […]
Google’s responsive search ads (RSAs) have been up and running since mid-2018, and several best practices are emerging that focus on a few key areas: Strategies for getting started Creative variety Pinning Optimization Here, we detail each of these ways search advertisers can create effective and high-performing RSAs. 1. Just Get Started The first step […]
Advertisers continue to look for the best ways to measure the impact of their advertising campaigns on sales. Without an accurate picture of the full customer journey and every touchpoint to conversion, they fall short of achieving the most streamlined campaigns, the most appropriately allocated budgets, and the highest possible revenue. Marin’s Offline Connect gives […]
Our social marketing clients use Marin’s Message Booster to automatically promote organic posts with high engagement metrics as paid advertisements. The reality is that organic content on social media is still very important, with its unique ability to help brands create a community of loyal followers and customers. Despite their reach shrinking on social, organic […]
This is a guest post from Johnathan Dane, Founder and CEO of KlientBoost. Wondering why you’re being plagued with low conversion rates and high first-page bounce rates? As marketers—we’ve all been there. If you stop to reflect on your audience’s user experience once they land on your page, you might notice that it’s not so inviting after […]
This is a guest post from Charlotte Haab, Account Lead at 3Q Digital. Voice and visual search methods are quickly becoming more mainstream. There’s our Amazon ambassador Alexa, of course, our old pal Siri, the lesser-known Cortana—we even have voice assistance available in our refrigerators these days. Search marketers are starting to notice an influx […]
Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your cross-channel ad campaigns. Understand Your Goals What are your digital […]
Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, how they work, and how marketers can prepare. 1. What’s […]
We called time on The Big Bang 2019 recently in London’s Science Museum, but plenty of good memories abound from the conference. The agenda included several big themes swirling around the digital advertising world, including artificial intelligence, feed management, big data, and the future of search. Our opening session was a lively slam down debate […]
Instagram recently announced its new checkout feature, making it easier and more convenient to buy from some of your favorite brands. How exactly does it work and what does it mean for retail advertisers? #Instagram #shopping #digitalads ow.ly/qQi950qOejk pic.twitter.com/KD5NFMllhZ
Marin’s Offline Connect lets advertisers upload transaction data into their Marin application, and then tie those users back to an online event that took place on the advertiser’s website. ow.ly/CVBv50oUufl #retailadvertising #shoppingads pic.twitter.com/lRi7XaIzlI
How do you coordinate your Facebook, Google, and eCommerce campaigns to deliver growth? Download our Search, Social, and eCommerce Guidebook to learn everything you need to know to create revenue-boosting digital ad campaigns. ow.ly/WKdP50qucYj pic.twitter.com/hRD6TgvvCN
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