Marketing Insights
Marin Software's Official Blog

eCommerce Advertising in the 2019 Holiday Season

eCommerce Advertising in the 2019 Holiday Season

Introduction and Methodology The 2020 holiday season is still a ways off, but an understanding of what happened last season will give you a solid foundation for making this year’s plans. This article highlights some of the key trends we noticed in eCommerce advertising including a shift in ad spend between Black Friday and Cyber […]

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5 Things Retail Advertisers Should Focus on in 2020

5 Things Retail Advertisers Should Focus on in 2020

Now that we’ve hit 2020, there will no doubt be many metaphor-infused mentions of vision, sight, and awareness. In the world of advertising, foresight is just as important as hindsight. Being able to predict future innovations and consumer behaviors means keeping on top of not only late-breaking industry news and cutting-edge innovations, but also knowing […]

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Don’t Lose Your eCommerce Ad Data in 2020

Don’t Lose Your eCommerce Ad Data in 2020

As you may know, the leading eCommerce publisher only retains performance data for the most previous 60 days on a rolling basis. This means that you will not be able to see 2019 Black Friday data after January 27th 2020. But how am I going to make year over year comparisons of peak seasonal periods, […]

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What Is Dayparting for Amazon?

What Is Dayparting for Amazon?

We all have our own online shopping styles. Some of us like to shop on our morning commute, some on the soccer sideline on Saturday mornings, others in the evening, glass of wine and credit card ready. Where are many of these shoppers turning their online attention to these days? The short answer: Amazon. Giving […]

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CCPA and the Pivot to First-Party Data

CCPA and the Pivot to First-Party Data

This is a guest post from Shane Danaher, Senior Data Technology Analyst at 3Q Digital. When the California Consumer Privacy Act (or CCPA) comes into effect on January 1, 2020, companies’ use of consumer data will change dramatically.  With a broad definition of personal data and an extensive legal reach, CCPA will touch most digital businesses […]

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Key Differences Between This and Last Year’s “Cyber Five”

Key Differences Between This and Last Year’s “Cyber Five”

We all know by now that Black Friday and Cyber Monday (BFCM) smashed records once again as digital commerce continues to grow domestically and across the globe. What we found by looking at Marin customer data echoes this growth, but also highlights some key differences from this year compared to last during the five days […]

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5 Ways to Outsmart Smart Bidding

5 Ways to Outsmart Smart Bidding

As digital marketers, we know that Google has implemented a lot of machine learning features into its bidding platform in recent years. We’re at a point where you can create campaigns in Google Ads and the search giant will pretty much optimize everything for you. Smart Bidding, in particular, optimizes your bids to maximize conversions, […]

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Top 10 Trends in Digital Advertising in 2020

Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the digital advertising industry. Here are key things to watch out for as you plan ahead and finalize your marketing budgets.    1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, […]

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Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.”  Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the […]

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Search, Find, Advertise: Google’s New YouTube Ad Options

Search, Find, Advertise: Google’s New YouTube Ad Options

Google launched Shopping ads on YouTube a few years ago. However, earlier this month, they announced they’ll be expanding these ads to the YouTube home feed and YouTube search results.  This product-based ad type not only matches to users’ keywords in searches, but can also match to user’s “expressed interests.” These interests are likely indicated […]

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