Follow Us:
Many Facebook advertisers leverage apps as a means to engage and eventually convert fans, or friends of fans, of their product or service. Unfortunately, the segmentation and targeting of users based on their level of engagement with apps currently falls short of what advertisers require to make the most of their ad spend. Facebook’s beta targeting feature, Action Spec, looks to meet this requirement. [...]
Posted In
Marin Software is proud to announce the opening of our new offices in “The Live Music Capital of the World”. Home to the Longhorns and an extensive list of high tech companies, Austin benefits from great universities, a vibrant city, and an eccentric and diverse culture. Situated in the Central time zone, Austin also provides an ideal location for both West and East coast support for Marin customers. [...]
Posted In
Marin Software released data this week highlighting the recent gains in social ad adoption by Facebook advertisers. New ad formats, such as Sponsored Stories, leverage word-of-mouth recommendations to bring social context to traditional ad creative. These highly relevant social ads are becoming a more effective way for Facebook advertisers to reach and engage their target audience. Some of the key data include: [...]
Posted In
Yesterday Google announced a significant tweak to their “rotate evenly” creative rotation setting. Today, campaigns that are set to “rotate evenly” will have their creative rotated evenly for an indefinite amount of time. Starting next week, campaigns using this setting will only rotate creative evenly for 30 days after the last creative was enabled or edited. [...]
Posted In
Last week Marin hosted a webcast to review our recent study of mobile paid search. Speakers for this event included Gagan Kanwar of Marin Software and Josh Dreller of Fuor Digital, an online advertising agency. To shed light on the current state of mobile search, Gagan presented on several key findings from our study, including: [...]
Posted In
iProspect recently released their Retail Blueprint for 2012. This study highlights their findings from the 2011 holiday season and provides guidance for a successful 2012 online marketing program. Data from over 45 retailers was compiled and analyzed across three time periods: early (November 1 – 23), high (November 23 – December 22) and late (December 23 – January 8). Some of their key findings include: [...]
In a post late last year, we briefly explored the importance of match type parity—expanding broad match keywords to phrase and exact match—to not only improve keyword efficiency, but lower CPCs. Today, we’ll broaden our discussion to review additional strategies for maintaining keyword parity across match types and publishers. This post will help identify where potential keyword gaps reside and provide the necessary tools for filling them. [...]
Posted In
Yesterday, Google announced changes to the way phrase and exact match type keywords will behave in AdWords. Traditionally, advertisers have had to compile large keyword lists to account for misspellings, plurals and other keyword variations. Starting mid-May, AdWords’ phrase and exact match keywords will begin matching close variants, including: [...]
Posted In
Tags: adwords, google, keywords, match types, updates
This past Thursday marked our 3rd annual Marin Masters event at The Standard Hotel in New York City. A hundred customers in the tri-state area were invited to hear their peers, as well as Marin’s Global Services team, share success stories, best practices and industry insights. [...]
Posted In
Tags: events, Marin Masters, Marin Software, mobile
Marin is proud to announce the release of our 2012 Q1 online advertising report. This report, which identifies significant year-over-year paid search trends, was compiled using data from over 1,500 advertisers and agencies who invest over $3.5 billion annually in online advertising through Marin. At a glance, our study revealed [...]
Posted In
No Comments »