Sponsored Brands video is a relatively new ad format from Amazon that can display an eye-catching video alongside the ad on the Home Page, Detail Page and Search Results Page on Amazon, across desktop, mobile and tablet devices. What’s great is that these ads will automatically play when the video is at least 50% visible […]
Everyone in search advertising is aware it’s coming, and trying to figure out where the pieces will fall. How will it impact the industry and more importantly, you and your business ? As tracking is a complex, granular topic, I’ve asked Aleks Nikitina, Senior Solutions Architect here at Marin Software, to go through this topic […]
Lucie Ataya has been working at Marin for 8 years. She’s now a product manager working directly with Wister Walcott, Co-founder and EVP, Product and Technology Tell us a bit more about your experience as a woman in tech at Marin I joined Marin 8 years ago, after a couple of years being the very first […]
Marie Boivent started as a customer engagement manager at Marin Software 11 years ago. She’s now VP Revenue and managing a team of 50 people across the world. Tell us a bit more about your experience as a woman in tech at Marin I don’t see myself as a “woman” in tech, I just happened to […]
Apple has been busy adding privacy-related features in iOS14. In December, with iOS 14.3, Apple added “Privacy Nutrition Labels” to the app store, clearly summarizing the applications privacy practices, including what information is collected and how it is used. App Tracking Transparency will be required with iOS 14.5 later this spring. Developers must ask users […]
The search for better performance never stops. To help our customers get the most out their digital marketing dollar we have upgraded our optimization tools. MarinOne Bidding is our newest bidding solution that delivers peak performance, improved accuracy, faster bid calculations and increased scale. Customers upgrading to MarinOne bidding from the previous version saw a […]
In light of recent news on COVID coming out of the UK and US, such as plans for re-openings and increase in vaccine distribution, travel companies have seen a much-needed surge in vacation bookings. The Guardian reported that Easy Jet flight bookings from the UK jumped 337% and package holidays surged 630% when compared with […]
Today, Google announced that going forward, Responsive Search Ads (RSA) would be the default option for newly created ads in Google ads and Google ads editor. Here’s a breakdown of what we know about the change and what you can do to your account to make sure you’re ready. We don’t see this as a […]
Over the last few years, Google has been tinkering with match types. In July 2019, Google announced that Phrase match and Broad Match Modified would start matching queries with the same meaning (rather than words) as your keywords. Then in February 2020, Exact Match and Phrase Match were expanded to cover plurals, misspellings, and abbreviations. […]
We’ve added nine new bidding and setup Insights to help advertisers get the most out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations. Here are the new recommendations: Enhanced CPC Identifies Google campaigns using Marin Bidding or Manual Bidding without Enhanced CPC and allows you to easily […]
Do you want to increase your brand’s exposure on the world’s #1 most visited internet marketplace? Read our top tips for your Sponsored Brands video ads in our latest blog. #marinOne #amazonadvertising ow.ly/jgHL50EhX1X pic.twitter.com/tKCWiXd6hF
Our webinar starts in a few hours, don't forget to sign up! Link below ow.ly/CPyQ50E8hqm pic.twitter.com/rIn9S7JxGX
Better, Faster, Stronger! Customers upgrading to MarinOne bidding saw a 10-20% performance improvement and bidding times reduced by up to 95%. Read our new blog to learn more about it. #marinOne #bidding ow.ly/LP4Q50DXszG pic.twitter.com/UoMX9Mi4Vs
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