USA, UK, and Now the European Search Marketing Award for Marin

Nothing makes us more proud than having the privilege of taking home the European Search Award for Best PPC Management Software Suite, as we did this week in Berlin. But what makes this win extra sweet is that it represents the finishing touch in a successive streak of Search Award victories across the USA, UK […]

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5 Best Practices for Cross-Device and Mobile Retargeting

In the first two ‘Going Mobile’ posts we explored how cross-device matching works and how ads are targeted and delivered to those users. In this long overdue post, we’ll go from the theoretical to the practical and go through some best practices for getting the most from your cross-device retargeting campaigns. 1. Figure out what […]

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The Publisher Spotlight: Reach a diverse and highly qualified audience with Drupal.org

The Publisher Spotlight is a series in which we’ll be introducing premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, we feature Carrie Lacina, Digital Advertising Manager at the Drupal Association. Drupal is a leading open-source Content Management System, and the Association supports Drupal.org and […]

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Google Upgraded URLs: Don’t Just Prepare for the Transition, Optimize

The mandatory Google Upgraded URLs July 2015 deadline will be here before you know it, at which point all URLs on AdWords will be migrated over to the new URL structure. With less than three months to go, it’s critical for Google advertisers are prepared for migrating, maintaining and optimizing their URLs across their entire […]

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The Discerning Diners Guide to Audience Data

When you’re trying to decide which audience is best suited for your consumption, it’s best to look at your decision similar to how you would choose an eating establishment. I typically ask myself the following questions when choosing a place to eat. Funny enough, these questions also work very well when choosing audiences. Is their […]

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3 Best Practices for Improving Your Display Advertising Campaigns

This is a guest post from Sarah Burns, Content and PR Manager at Boost Media. Managing a display campaign requires a different strategy and set of tactics than managing a search campaign, even if the purpose of both campaigns is to generate new leads. It’s important for marketers to note that performance will differ by […]

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Bing Joins the Party for Upgraded URLs

Bing has just announced that they will be launching Upgraded URLs for Bing Ads with a rollout plan starting May 2015. As many of you are still planning out your migration plans for Google Upgraded URLs, the very thought of having to throw Bing into the loop right now may be panic inducing! However, there’s […]

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Why Bother with View-Through Attribution?

How do you measure the impact of influence? More importantly, what’s the best way to measure such a fuzzy concept using an analytical approach? As marketers have been complementing their bread-and-butter search advertising efforts by adding new tactics into the marketing mix, whether it’s social media native ads, rich media banners, mobile in-app interstitials, or […]

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Google Mobile Update: 3 Ways to Prepare for Mobilegeddon 2015

The event that the Search industry has dubbed “Mobilegeddon” is almost upon us. Starting April 21st, Google will be updating its algorithm to increase its emphasis on “mobile friendliness” when ranking search results. Many of you may be wondering what changes to expect, since Google has always factored in “mobile friendliness” into quality scores in […]

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Twitter Ads: Using Conversion Data Reports to Optimize and Refine Campaigns

If you’re running Twitter Ads and wondering why your cost per action is high, this post will show you how to use Twitter’s campaign reporting and analytics to deep dive, optimize, and refine your campaigns. In order to take advantage of these actionable insights, you must have Twitter’s conversion pixel installed. If you don’t, log […]

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