Calling All Social Geeks! 2nd Annual Biggest Social Geek Contest Launches Today

Do you spend your days creating and optimizing social marketing campaigns? Are you focused on ROI, CPC, CPM, CVR, CPLC, and a million other acronyms? Do you regularly find yourself on Facebook, Twitter, LinkedIn, or Instagram – all for work? If so, you could be the 2015 Biggest Social Geek! We’re looking for somebody who […]

Read More »

Back-to-School Means Back-to-Business

Summer vacation is winding down and families are getting ready to go back to school as soon as August hits. The upcoming school year means back-to-school sales are right around the corner. For education advertisers and retailers, this is an important period where their audience is looking for educational goods and services. It’s the time […]

Read More »

3 Cross-Channel Advertising Strategies for Search, Social, and Display

Over 65% of online revenue now comes from purchases made across more than one digital channel. With this in mind, it’s essential that marketers use cross-channel strategies, rather than just looking at each digital channel in a silo. Using the right technology, you can reach the same users across search, social, and display, engaging with […]

Read More »

Marin Software and Boost Media Expand Partnership To Bring Customers Highly Relevant Ad Creative

Boost Media is excited to partner with Marin Software, the leading cross-channel performance advertising cloud. Through the complementary nature of the two platforms, Marin customers will now be able to leverage Boost Media’s curated marketplace of expert copywriters and testing technology to optimize creative across search, social, and display campaigns. The combination of Boost Media […]

Read More »

How to Design Ad Campaigns that Resonate: Combining Intent and Personas

As we delve deeper into audience marketing and programmatic, we often talk about this ideal scenario of delivering the right message to the right person at the right moment. However, in that scenario, often times the focus on the “right message” gets buried. Acquiring data has become easier and more automated, but the same can’t […]

Read More »

Marin Social Integrates with Instagram

One of the fastest-growing major mobile properties, Instagram is home to an engaged and authentic community of over 300 million users. Each day, they share an average of 70 million photos and give out 2.5 billion likes. But more than that, Instagram is a deeply meaningful part of their lives…

Read More »

5 Ways Search Data Can Inform Your
Marketing Strategy

With Google processing more than 3.5 billion search queries in a single day, there’s a surprising amount of insight that can be gained by analyzing the content and user behaviors behind these searches. Studying your own paid search data can substantially benefit several areas of your marketing strategy, including product, pricing, competitive strategy, branding, and […]

Read More »

Why Retailers Should Spend More on Google PLAs in 2H 2015

We recently took a look at the Marin Global Online Advertising Index, which consists of advertising data from leading global brands that manage more than $7 billion in annualized ad spend through Marin’s platform. By examining consumer behaviors from last quarter, we were able to forecast how search advertising would impact the second half of […]

Read More »

For Summer Marketing, There’s No Place Like Home

If spring’s the time for cleaning, summer’s the time for home improvement. Every summer, people begin to think about updating and upgrading their living situation, whether it’s through renovations, remodeling, or purchases. During these warmer and brighter months, people line up to get into open houses, sample flooring and bathroom tiles, and get in the […]

Read More »

Marin and Yahoo’s Relationship Gets Serious

One of Marin Software’s big value propositions is our cross-publisher capabilities and our robust support for the world’s leading publishers. We work closely with Google, Yahoo, Yahoo Japan, Bing, Baidu, and Yandex to ensure we’re providing the latest features from each one, and that customers can easily see and compare performance across publishers within our […]

Read More »

Older Entries »

Resources

Find us on Facebook