Amazon is, of course, the leading online sales marketplace, with more than half of all eCommerce sales completed on their site and app. It’s no surprise that many Amazon sellers take advantage of Amazon’s Sponsored Search formats to lead customers shopping on Amazon to the buy box. But Amazon has a large offering of advertising […]
Did you know that 2 out of 3 online product searches start on retailers’ sites? Are you reaching high-intent shoppers at the point of sale? Brands now have the unique opportunity to promote their products directly on leading retailer websites and apps. Don’t miss our upcoming webinar on Thursday, September 23rd | 10am PT – 1pm ET […]
With the unprecedented growth of eCommerce in the last few years, it’s no surprise that advertisers are rapidly increasing their digital marketing allocations towards this channel. Some estimates predict global retail ecommerce sales will exceed $6 trillion in 2023, an 84% increase over just 4 years. It’s clear that you must be able to navigate […]
With increasing data privacy restrictions, it is becoming more difficult to reach your intended audience on Facebook. These updates have included the removal for Partner Categories, iOS14, and in 2023, the removal of cookies from Google Chrome. With each piece of the Facebook marketing funnel likely to see an increase in cost, finding a solution […]
Raise your hands if you shopped on Instacart in the last year? Keep your hands up if you advertised with Instacart last year? Well, if you’re a CPG brand I’m sure you’ve still got your hand up. Instacart is the leading online grocery platform in North America. The company has partnered with more than 600 […]
Welcome to part three of our Amazon Prime Day 2021 three-part series. In part one, Are you ready for Prime Day 2021?, we took a look at last year’s performance, noted key deadlines for retailers, and highlighted some top-level levers to get the most out of Prime Day, before, during and after the event. In […]
Welcome to part two of our Amazon Prime Day 2021 three-part series. In part one, Are you ready for Prime Day 2021?, we took a look at last year’s performance, noted key deadlines for retailers, and highlighted some top-level levers to get the most out of Prime Day, before, during and after the event. Since […]
Marin Software has been recognized as an Apple Search Ads Partner specializing in campaign management. Apple Search Ads Partners are leading companies skilled in helping Apple Search Ads Advanced customers manage, measure and optimize their campaigns. Marin has been helping digital advertisers get the best performance from their advertising campaigns for almost 15 years and […]
Say what? Yes, you read that correctly. Since the start of digital advertising, there has been a thin line between organic and paid search data. There have been many tests and studies conducted on how organic data can influence paid search data and vice versa. With MarinOne, you can add a bit of control to […]
Google recently announced that the current Google AdWords API will sunset on April 27, 2022. Anyone using this API will need to migrate to the Google Ads API by that date. While the new API has a lot of benefits, this upgrade requires a major overhaul for advertisers, brands and agencies using the current API. […]
COMING UP! Join @criteo @Instacart and @MarinSoftware on September 23rd 1pm ET to learn how to expand your eCommerce advertising reach this holiday season . #eCommerce #RetailMedia #paneldiscussions ow.ly/XQn450Gc6m1 pic.twitter.com/SuAVZ0CXqp
Ready to get started with MarinOne and @criteo? @criteo’s Commerce Media Platform is now available in #MarinOne! Read our new blog to learn more. #ecommercemarketing #retailmedia ow.ly/SgEL50FV08h pic.twitter.com/LBMu4eQd9Q
Raise your hands if you shopped on Instacart in the last year? MarinOne now integrates with Instacart ads. Read our new blog to learn more about our integration. #MarinOne #instacart #eCommerce #retailmarketing ow.ly/ern950Fhqky pic.twitter.com/OQ0B2Be6q1
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