Marketing Insights
Marin Software's Official Blog

A Brief Guide to Advertising with Instagram Stories

A Brief Guide to Advertising with Instagram Stories

Instagram Stories has quickly become one of the more exciting products in the Facebook marketing suite. Facebook claims that 300 million people around the globe watch and create Instagram stories every day. By comparison, this tops Snapchat’s reach of 178 million daily global users. Advertising on Instagram Stories has allowed marketers to place powerful short […]

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Advice for Advertisers in 2018: Press Play on Video

Advice for Advertisers in 2018: Press Play on Video

According to a recent study by Cisco, video will represent a whopping 80% of all Internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right? Not entirely! In fact, 64% of users are more likely to buy a product online after watching a video, according to comScore. Despite the […]

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Learning to Fly: Dana Carpenter Soars Outside Her Comfort Zone

Learning to Fly: Dana Carpenter Soars Outside Her Comfort Zone

On a clear, beautiful spring day in Texas, Dana Carpenter sat on the floor of a small plane with her legs dangling out, door wide open and wind gusting in. As her tandem instructor edged them closer to a free fall, she thought, “I can’t believe I’m seconds away from jumping out of a freaking […]

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Facebook End-of-Year Trends: What to Watch Out For

Facebook End-of-Year Trends: What to Watch Out For

Running your Facebook advertising campaigns at the end of the year can be challenging, especially with so many e-commerce marketers running their own branding initiatives. Still, by looking at last year’s Facebook insights, we can better understand auction dynamics and allocate budgets efficiently. Since November Facebook ads tend to have lower ad saturation and more […]

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Our Top 4 Predictions for Digital Marketing in 2018

Our Top 4 Predictions for Digital Marketing in 2018

Where did 2017 go? And can you believe we’re talking about 2018 already? I guess it’s never too early to plan ahead, especially in marketing. As conferences like DMEXCO 2017 revealed, topics such as influencer marketing, attribution, and data-driven advertising remain at the forefront of advertisers’ hearts and minds. Based on current trends and industry […]

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CPCs Are Up on Black Friday and Cyber Monday—and That’s Probably Okay

CPCs Are Up on Black Friday and Cyber Monday—and That’s Probably Okay

Each year we review the aggregate performance of our advertisers on Black Friday and Cyber Monday to see what kind of patterns and trends jump out at us. The story this year looks to be similar to the last two years—significant jumps in clicks and spend on paid search as the holiday shopping season officially […]

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Search Intent Holiday Strategies and Tactics

Search Intent Holiday Strategies and Tactics

A key way to drive better performance than your competitors as you vie for consumer attention is by incorporating search intent signals. In our Marin Software Holiday Guide, we detail things you can do to create powerful cross-channel campaigns using search intent audiences—and find new growth during the holidays and beyond. Here’s a preview of […]

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How to Do You in the New AdWords UI

How to Do You in the New AdWords UI

This is a guest post from Laura Stiles, Manager of Digital Advertising at Wheelhouse DMG. Everyone’s opted into the new AdWords UI, and not everyone is excited about it. Remember when Facebook changed its UI in 2010 and people were outraged? Here are two screenshots: one of Facebook when I joined in 2007 and the […]

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Do You Know Your Mobile Score?

Do You Know Your Mobile Score?

As mobile continues to grow and advertisers perpetually optimize ad campaigns for better performance, it becomes increasingly challenging to know what’s working and what’s not. Where should you allocate budget? Exactly how much should you be investing in mobile versus desktop? How can you further improve? We’re happy to offer customers our Mobile Scorecard, a kind […]

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How to Use Remarketing Lists for Search Ads (RLSA)

How to Use Remarketing Lists for Search Ads (RLSA)

As many as 98% of website visitors don’t convert on their first visit. There are many ways that online marketers work to improve these initial conversion rates—employing effective ways to interact with your visitors to eventually convert them into customers is a crucial component of a comprehensive strategy. One of these ways is to take […]

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