As digital marketers, we know that Google has implemented a lot of machine learning features into its bidding platform in recent years. We’re at a point where you can create campaigns in Google Ads and the search giant will pretty much optimize everything for you. Smart Bidding, in particular, optimizes your bids to maximize conversions, […]
As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the digital advertising industry. Here are key things to watch out for as you plan ahead and finalize your marketing budgets. 1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, […]
According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.” Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the […]
Google launched Shopping ads on YouTube a few years ago. However, earlier this month, they announced they’ll be expanding these ads to the YouTube home feed and YouTube search results. This product-based ad type not only matches to users’ keywords in searches, but can also match to user’s “expressed interests.” These interests are likely indicated […]
As many holiday shoppers tie the last few ribbons on their gifts this year, the last-minute stragglers (no shame here) are planning to catch eleventh-hour sales and deals. Here are a few advertising tips that provide a quick digital nudge to the season’s procrastinators. 1. Amazon: Show Up at the Holiday Party More consumers than […]
Automation should be a key part of any marketer’s toolkit, reducing time spent on repetitive tasks and avoiding missed opportunities. Marin’s automation features will help free up your marketing team’s time from performing mundane work, and give them the capacity to brainstorm new ideas and boost productivity in other areas. These tools do a lot […]
As more advertisers flock to Amazon for its revenue-generating ad capabilities, the competition continues to heat up. Subscribe to our blog to get tips on how to stay ahead of the game with your Amazon advertising efforts. In the meantime, in our latest post, we offer five quick pointers for fine-tuning your campaigns. Protect Your […]
Earlier this year, Facebook rolled out Automatic Placements, a setting that ensures that your ads will serve on Facebook, Audience Network or Instagram, to achieve your most desired result based on the bidding objective you choose. Similar to Google, Facebook wants advertisers to entrust its machine learning to place ads in the most effective way […]
Findings in our latest digital advertising benchmark report show that marketers increased their eCommerce spend 115 percent year over year, driven by more Amazon advertising. Mobile search also continues to dominate, with nearly half (47%) of total search spend dedicated to mobile ads. Our key takeaways: eCommerce Continues to See Significant Growth: The 115 percent […]
On October 27th, digital advertising celebrated its 25th birthday! They say your 20s is the most important decade of your life. Let’s look back at what happened in the past 25 years of digital advertising’s formative history. Always the journey, often the destination Over the years, due largely in part to advancements in ad technology, […]
With a new digital decade ahead, Wesley MacLaggan, SVP Marketing at Marin Software, offers his take on the top marketing trends for 2020, via @_netimperative_. ow.ly/rPej50xrWq6
The winners and losers of Black Friday 2019 ow.ly/r34z50xpWbS via @MobileMktrDaily
Here’s what to expect in paid search, email marketing, spending and more during the Black Friday/Cyber Monday stretch -- via @amygesenhues @Marketingland marketingland.com/heres-what-…
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Bid Optimization, Google