6 Triggers That Signal When It’s Time For New Ad Copy

For many marketers, ad copy is another “set it and forget it” item on a campaign launch to-do list. But ad copy isn’t just another box on a list to be checked off. Successful marketers intuitively understand that messaging needs to be attended to and updated on a regular basis in order to ensure campaign […]

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Finding That Music Lover Across the Web with bop.fm

The Publisher Spotlight is a series where we introduce premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, we spoke with Shehzad Daredia, co-founder and CEO of bop.fm, a music aggregator service that simplifies music discovery and playback across the web, about the unique qualities […]

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The Secret to Refining Your Bidding Strategy with Micro-Conversions

Let’s suppose you’re a B2B marketer using the Marin platform. Hopefully, you’re using the more sophisticated “Revenue by Conversion Type” revenue model, and you’ve associated relative values to each conversion type in your website. If you’ve done all this…congrats! You can use Marin to bid to a lifetime value/cost ratio that’s most appropriate to your […]

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The Smartest Way to Advertise on Multiple Publishers

Many Search advertisers are growing their audience reach by advertising on multiple publishers. While Google may still be the dominant force in the market, Bing is quickly growing. An April 2015 study conducted by Merkle | RKG shows that spend in Bing for Q1 2015 grew 36%, compared to Google’s 13%. As many savvy advertisers […]

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Google Upgraded URLs: the Deadline Approaches

The June 30th deadline to upgrade your AdWords URLs to the new Upgraded URLs structure is quickly approaching! As mentioned in our previous blog post, Upgraded URLs is a mandatory change to help advertisers track ads and execute updates more efficiently. With Upgraded URLs, you can now separately specify two pieces of information for your […]

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A Vote for the Future of Election Marketing

Back in November 2012 – after voters cleared last-minute campaign flyers from doorsteps, stood in long lines, and cast their ballot for the next president of the United States – the electoral numbers came in. Obama 332, Romney 206. Obama didn’t just win the election by a landslide, however; he destroyed the digital advertising competition. […]

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Get Outta Town – Americans are Spending Big on Travel This Summer

Summer is here and that means packed bags, stamped passports, and sunscreen-slathered faces as US travelers jet their way around the world! We took a look at the Marin Global Digital Advertising index to see how a strengthening US dollar and falling gas prices affected how consumers planned their vacations this year. Up in the […]

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Casting a Wide (and Precise) Net: How MR PORTER used Partner Connect to Find Valuable New Customers

As the world’s top online destination for men’s luxury fashion, MR PORTER wanted to deliver a step change in their prospecting campaigns. Their goal was campaigns which would work harder to disrupt men’s purchasing habits and increase market share. MR PORTER leveraged Marin Display’s Partner Connect, an exclusive private audience network where marketers can find […]

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Retargeting Strategies for the Sophisticated B2B Marketer

There are many nuances in B2B that make marketing fun, yet challenging. We all know how valuable retargeting is when it comes to re-engaging with site visitors and that it’s a great channel for building brand awareness and staying “top of mind” for the prospect, but where you’ll find the most value is through managing […]

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6 Creative Best Practices for Mobile Page Post Ads

Did you know that nearly 87% of Facebook’s monthly active users visited from mobile devices last quarter? That’s 1.25 billion people. Unsurprisingly, mobile now accounts for 73% of Facebook ad revenue. As consumers continue their shift to mobile, savvy advertisers are upping their game with captivating mobile Page Post ads. However, there’s always room for […]

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