Marketing Insights

Marin Wins! G2 Crowd Names Us Best Overall Cross-Channel Advertising Software

G2 Crowd, more popularly known as a “Yelp for business software,” released its Winter 2016 Cross-Channel Advertising results, and Marin’s on top! G2 Crowd brings peer reviews to business software. Actual software users can review different products and share insights on marketing, CRM, e-commerce, and other types of solutions. Then, those looking for information on […]

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3 Remarketing Creative Tests to Run for the Holidays

Price comparing and deal hunting can lead to a lot of work and stress for customers, and can rack up high media costs for advertisers as customers click during this high CPC time of year. Remarketing, which tends to have lower CPCs than SEM, is a great tool to help convert indecisive shoppers who are waiting […]

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When a Case of the Mondays Turns Out to be a
Good Thing

We’re familiar with the images – long lines of people huddled on the sidewalk outside big-box stores, viral footage of stampeding bargain shoppers. For consumers and retailers, these are the telltale Black Friday signs that the holiday shopping season has truly begun. Black Friday versus Cyber Monday This week, shoppers are getting ready both on […]

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Google’s Customer Match: How to Use First-Party Data for Best-in-Class Performance

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. Customer Match is an exciting new feature that Google recently unveiled that can greatly strengthen your ability to connect with an existing customer base. You now have the option to upload the email addresses of past customers or email subscribers directly to […]

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How to Fine-Tune Your Holiday Retargeting Campaign to Boost Performance

Pumpkin spice lattes. Cold weather. Football on TV. That can only mean one thing – the holidays are here! While you’re busy planning your holiday vacation, family meals, or gift shopping plans, remember to schedule a few minutes for your retargeting campaigns. Consumers are ready to spend billions over the next six weeks (especially online!) […]

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How to Select the Right Digital Media Buying Platform

Marin Software recently participated in the E-Commerce Paris trade show, the largest cross-channel event in France. During the three-day event, we had the opportunity of presenting with our customers as guest speakers. One such opportunity was a workshop on ‘the relevant criteria to choose your digital media buying platform’. Thibaut Vouloir, Acquisition Manager at financial […]

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3 Tips for Using CRM Data to Reach People Across Channels

With the recent release of Google’s Customer Match, the ability to target users through their email address has finally come to search advertising. This type of targeting has been available in social since Facebook announced Custom Audiences in 2013, and is accessible to display through data onboarding. Now, because of Google’s new feature, advertisers can […]

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Mobile Ads Are Dominating Display Advertising

In just a year, display has gone from a desktop-based ad channel to a mobile one, showing a dramatically faster shift than either search or social. Not only has the display advertising world seen huge changes this year, but even more changes are anticipated in 2016. This is indicative of a larger trend in digital […]

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And the Marin EMEA Award Winners Are….

At EMEA Marin Masters in London on Wednesday, November 4th, we announced seven winners of our inaugural Marin Software EMEA Awards. We presented them with awards during a ceremony that brought together over 200 leading digital marketers and industry innovators to showcase the best examples of ad campaign optimization, audience engagement, and increased revenue. The […]

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Marin Live Knocks It Out of the Park

The evaluations are in and counted – and Marin Live is a resounding success! What is Marin Live? Marin Live is our 4-part training webinar series where our search experts teach our customers some of the platform’s best practices, tips, and tricks. Using Marin Live, our customers can take advantage of a convenient, hands-on learning […]

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