#MarinMasters NY 2014 Streamcap

Last week, we were proud to host another engaging Marin Masters in NYC! Customers and partners gathered to network, share insights, and take in presentations from some of today’s top digital marketers. Here’s a transcribed #MarinMasters streamcap in case you missed it.[...]

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Meet Dana: Marin Team Member & Inspiring Advocate

Marin Software is fortunate to have over 500 employees around the globe, and today we’re excited to tell you about Dana Carpenter! A member of our research team in Austin, Dana is also an advocate for people with disabilities and recently participated in her second Ms. Wheelchair Texas.[...]

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Business as Usual After Google Announcement

Over the past couple days, you likely heard some alarming reports speculating on changes in how Google passes data to analytics software and advertisers. With Google’s official announcement in hand, we explain what this means for us and our customers.[...]

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Fifth UK & European Search Award in Four Years Confirms Marin’s Position as a Leader in Europe

We were delighted to pick up our fifth UK and European Search Award at last week’s ceremony in Iceland for our work with MoneySuperMarket. We also want to congratulate our numerous clients and partners who also won at the awards! [...]

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What Advertisers Need to Know about Google’s Upcoming Transition to Shopping Campaigns

Google announced today that all advertisers must fully transition to Shopping campaigns by late August 2014. After this date, advertisers will no longer be able to manage PLAs through standard Search campaigns, and all remaining PLA campaigns will be automatically upgraded to Shopping campaigns. Here’s what you need to know. [...]

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3 Basic Tweaks to Improve Your Paid Search Ad Copy & Increase CTR

Paid search involves a million moving parts, but today we want to call out ad copy as a particularly important aspect. Good ad copy is convincing, drives click-through rates, and makes your ad stand out relative to your competitors. Here are 3 basic tweaks you can make for better ad copy and CTR.[...]

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4 Best Practices for Search Beyond Google

Google versus Bing… While they may be duking it out for market share, these two search engines can actually go really well together as part of your overall online marketing portfolio.[...]

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3 Tips Every Mobile Marketer Should Know

Now that you’ve had a chance to check out our 2014 mobile benchmark report, it’s time to think about how to use this data to most effectively reach your audience. Here are some tips to get you started.[...]

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Benchmark Report: Mobile Search Advertising Around the Globe

Our much anticipated mobile benchmark report is here, packed full of data and graphs that illuminate the mobile search landscape. Make sure to download your full copy of Mobile Search Advertising Across the Globe: 2014 Annual Report.[...]

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3 Surefire Strategies for Driving Success with Remarketing Lists for Search Ads

Remarketing lists for search ads (RLSA) enable advertisers to optimize campaigns based on user demographics and behavioral attributes. Here are 3 strategies used by Marin customers today that underscore the power and flexibility RLSAs bring to any paid search program.[...]

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