Every so often, a story surfaces of a nefarious actor gaining access to a Facebook Business Manager account and running ads for an unrelated product or to a click farm. Usually, they are able to spend thousands of dollars and max out any and all credit cards associated with the account before the ads are […]
iOS 15 is here and with it come several updates for apps like SharePlay streaming in FaceTime, Notifications Focus and Interruption Levels, and Swift UI updates. But there are still a few straggling developer updates that Apple has committed to launching before the end of the year, and app marketers should take note. Custom Product […]
This week, we disclosed that Google and Marin have entered into a new 3-year revenue share agreement. The agreement supports innovation and choice in paid search management and optimization. Google has agreed to make revenue payments to Marin based on the total paid search spend Marin’s customers are managing on our platform across Google and […]
Amazon is, of course, the leading online sales marketplace, with more than half of all eCommerce sales completed on their site and app. It’s no surprise that many Amazon sellers take advantage of Amazon’s Sponsored Products, Brands and Display formats to lead customers shopping on Amazon to the buy box. But Amazon has a large […]
Did you know that 2 out of 3 online product searches start on retailers’ sites? Are you reaching high-intent shoppers at the point of sale? Brands now have the unique opportunity to promote their products directly on leading retailer websites and apps. Don’t miss our upcoming webinar on Thursday, September 23rd | 10am PT – 1pm ET […]
With the unprecedented growth of eCommerce in the last few years, it’s no surprise that advertisers are rapidly increasing their digital marketing allocations towards this channel. Some estimates predict global retail ecommerce sales will exceed $6 trillion in 2023, an 84% increase over just 4 years. It’s clear that you must be able to navigate […]
With increasing data privacy restrictions, it is becoming more difficult to reach your intended audience on Facebook. These updates have included the removal for Partner Categories, iOS14, and in 2023, the removal of cookies from Google Chrome. With each piece of the Facebook marketing funnel likely to see an increase in cost, finding a solution […]
Raise your hands if you shopped on Instacart in the last year? Keep your hands up if you advertised with Instacart last year? Well, if you’re a CPG brand I’m sure you’ve still got your hand up. Instacart is the leading online grocery platform in North America. The company has partnered with more than 600 […]
Welcome to part three of our Amazon Prime Day 2021 three-part series. In part one, Are you ready for Prime Day 2021?, we took a look at last year’s performance, noted key deadlines for retailers, and highlighted some top-level levers to get the most out of Prime Day, before, during and after the event. In […]
Welcome to part two of our Amazon Prime Day 2021 three-part series. In part one, Are you ready for Prime Day 2021?, we took a look at last year’s performance, noted key deadlines for retailers, and highlighted some top-level levers to get the most out of Prime Day, before, during and after the event. Since […]
Amazon DSP is a great tool for anyone selling on Amazon - and even those who don't. Link Your Amazon DSP campaigns to #MarinOne today! marinsoftware.com/solutions/a… pic.twitter.com/mRIinNL95u
@MarinSoftware and @Google have entered into a new 3-year revenue share agreement to drive #innovation and choice in #PaidSearch management and optimization. Everything you need to know about it in our new Blog. #MarinOne #futureofdigitalmarketing ow.ly/qWsp50GjMgq pic.twitter.com/2uie8o2UMj
COMING UP! Join @criteo @Instacart and @MarinSoftware on September 23rd 1pm ET to learn how to expand your eCommerce advertising reach this holiday season . #eCommerce #RetailMedia #paneldiscussions ow.ly/XQn450Gc6m1 pic.twitter.com/SuAVZ0CXqp
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