Last week, we were proud to host another engaging Marin Masters in NYC! Customers and partners gathered to network, share insights, and take in presentations from some of today’s top digital marketers. Here’s a transcribed #MarinMasters streamcap in case you missed it.[...]
Marin Software is fortunate to have over 500 employees around the globe, and today we’re excited to tell you about Dana Carpenter! A member of our research team in Austin, Dana is also an advocate for people with disabilities and recently participated in her second Ms. Wheelchair Texas.[...]
Over the past couple days, you likely heard some alarming reports speculating on changes in how Google passes data to analytics software and advertisers. With Google’s official announcement in hand, we explain what this means for us and our customers.[...]
We were delighted to pick up our fifth UK and European Search Award at last week’s ceremony in Iceland for our work with MoneySuperMarket. We also want to congratulate our numerous clients and partners who also won at the awards! [...]
Google announced today that all advertisers must fully transition to Shopping campaigns by late August 2014. After this date, advertisers will no longer be able to manage PLAs through standard Search campaigns, and all remaining PLA campaigns will be automatically upgraded to Shopping campaigns. Here’s what you need to know. [...]
Paid search involves a million moving parts, but today we want to call out ad copy as a particularly important aspect. Good ad copy is convincing, drives click-through rates, and makes your ad stand out relative to your competitors. Here are 3 basic tweaks you can make for better ad copy and CTR.[...]
Google versus Bing… While they may be duking it out for market share, these two search engines can actually go really well together as part of your overall online marketing portfolio.[...]
Now that you’ve had a chance to check out our 2014 mobile benchmark report, it’s time to think about how to use this data to most effectively reach your audience. Here are some tips to get you started.[...]
Our much anticipated mobile benchmark report is here, packed full of data and graphs that illuminate the mobile search landscape. Make sure to download your full copy of Mobile Search Advertising Across the Globe: 2014 Annual Report.[...]
Remarketing lists for search ads (RLSA) enable advertisers to optimize campaigns based on user demographics and behavioral attributes. Here are 3 strategies used by Marin customers today that underscore the power and flexibility RLSAs bring to any paid search program.[...]
Did you miss #MarinMasters NY? Not to worry! Here's a streamcap: bit.ly/1p7DZyo #digitalmarketing pic.twitter.com/RWbG8sZiDu
Meet Dana, member of our research team & participant in Ms. Wheelchair Texas! bit.ly/1eqNOTa @MSwheelchairTX pic.twitter.com/1oPnCcArLS
Internationally, Tough Mudder uses a lot of Display advertising since social and search channels more fragmented #marinmasters
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