What is Amazon Attribution? Amazon Attribution allows advertisers to measure the impact of non-Amazon search, social, display, email, and video media channels that drive searchers to buy your products on Amazon. Examples include third party search ads that lead directly to Amazon product pages, keywords with sitelinks, and social media advertising that directs users to […]
Setting up a funnel for your social media channels is a vital step for sustainable, long-term growth. For marketers, it’s valuable to understand the path that your customers move through at each point of the user journey, from the moment they become aware of your brand, to their first purchase, to their evolution into a […]
For many of us, our shopping habits have been forced online. The stay-at-home orders, radical shifts in demand, undersupplied distribution channels, and difficulties with supply chains have disrupted our usual behaviors and required us to shop in new ways, and away from brick-and-mortar locations. . Even before the dramatic changes from COVID-19, online shopping […]
Digital technology is available in its many forms to help you work faster. For marketing in particular, technology can improve the quality of your marketing output and ultimately help you generate more revenue and leads. With that said, today’s unprecedented shift is creating the urgent need for brands and their partners to think outside the […]
Consumer behavior has been forced to immediately change as a result of COVID-19, and change on a massive scale. The transformation in consumer consumption is fluid, and we can expect it to continuously evolve over the coming weeks and months. For us marketing professionals, it poses the opportunity to shift and re-align to meet the […]
Most search marketers are familiar with Google’s “Labels.” They’re a great visual reminder for keeping track of all sorts of things, such as your account’s keywords, ads, ad groups, and campaigns, so that you can quickly and easily filter and report on the data that is most important to you. Account organization is an extremely […]
Last week, Google announced on its blog that moving forward “search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google.” This change is a major shift for Google as the company looks to expand its marketplace play as an […]
Due to COVID-19, many businesses have been forced to suspend operations or drastically shift their models to endure. With government officials now talking about re-opening the economy, marketers are starting to think about what that “new normal” might look like and how it’s going to evolve in the weeks ahead.
From spend monitoring to ad ranking, keeping tabs on your campaign performance across your different marketing channels can be a lot of work. And because optimization is the key to a successful campaign, it’s good to stay in the know. However, most of us are not on our computers all the time, so we need […]
The travel and tourism sector is one of the world’s largest industries. The direct economic impact of the industry, including accommodation, transportation, entertainment and attractions, is approximated to be in the trillions of dollars. Now more than ever, with the onslaught of COVID-19, marketers face a challenge like none before. As I put pen to […]
Why is important to set up your social media marketing funnel? Read our new blog to find out about the primary goal of the funnel. ow.ly/8Ict50zTJPw #socialmediamarketing
This week's Marinsiders: Marteen discusses on how to shift spend, when necessary, based on inventory levels. ow.ly/ESMU50zSphx #marinsiders pic.twitter.com/8WHrbsELYa
As consumer behavior shifts toward online shopping, did you know that ad tech can help brands enhance the home delivery experience for end-customers? ow.ly/q1uQ50zNvNI
© Marin Software All Rights Reserved
Amazon, Attribution, Marin Software