I’ve encountered many in B2B who say they’re struggling to find success with social channels and, portfolio-wide, to convert qualified leads to opportunities. Some struggle to just find qualified leads. Not surprisingly, these same advertisers all fall short in adopting the six strategies I’ve found to be integral to building and maintaining healthy social ROI. […]
For years now, digital marketing experts have touted the unshakeable duopoly of Google and Facebook. Now, Amazon has gatecrashed the party with its digital advertising platform’s display and sponsored ads. With Amazon’s $900B+ market capitalization, it’s hard to name what Amazon isn’t doing these days—content and streaming video, grocery delivery, smart home hardware, and home […]
In our latest digital advertising benchmark report, we found a 40 percent ad spend increase in eCommerce as Amazon maintains its healthy lead. Shopping ads represented 37 percent of total search spend share, as Google Shopping continues to be a key source of traffic and online orders for many retailers. A few other key takeaways: […]
According to Red Crow, people are exposed to 4,000 to 10,000 ads a day. That’s not counting TV, radio, print, and billboards—or the constant demands of work, family, and/or school. The people you’re trying to reach as an advertiser are overloaded, overstimulated, and overwhelmed. Despite this reality—or perhaps because of it— there are things your brand […]
In the highly competitive travel booking space, Kiwi wasn’t hitting their goals. The Kiwi teams were also spending countless hours analyzing campaign data to determine the appropriate bid strategy based on campaign targets. Marin’s performance marketing experts provided extensive guidance and consultation to ensure MarinOne Bidding—with its “always-on” responsive algorithm—delivered what Kiwi wanted. The results? […]
More than 500 million people use Instagram Stories every day. And, a third of the most-viewed Stories come from a business account. With stats like these, it’s clear the Stories platform provides a great space for brands to maximize reach, build brand loyalty, and generate new customers. Advertising with Instagram Stories is also a great […]
For our latest State of Digital Advertising report, we surveyed over 400 high-level digital marketers across 12 industries to find out their current goals, strategies, and concerns. What are some of their top priorities for this year and beyond? Combine the Strategic and the Tactical Advertisers are working hard on key strategic goals like increasing […]
If you’re from the midwestern United States, as I am, you’ve noticed that the seasons have finally shifted. Winter feels like a memory, you’re hearing outdoor music more often, and grills are alight. With the change of seasons, our calendars fill with outdoor events, parties, and concerts. If your brand is joining the fray and […]
Premier Farnell faced the constant challenge of operating its paid search and shopping campaigns at scale. With over 40 markets selling over 900,000 electronic components, it needed to ensure the best possible performance from their digital marketing campaigns. Thanks to MarinOne’s bidding technology, Premier Farnell identified opportunities for increasing account performance, with immediate improvements in […]
One of the biggest online retail events of the year is looming on the horizon and fast approaching. Amazon Prime Day 2019 will be the fifth annual event, taking place July 15th and 16th. Amazon introduced Prime Day back in 2015 to celebrate the 20th anniversary of its founding. It was a one-off sales event […]
Leveraging Audience Data Remains A Challenge For Amazon Advertisers -- via ow.ly/JcnR50vCcVu #marketingcharts.com pic.twitter.com/AHgsWRNH9Y
With Amazon’s digital offering still in its infancy, Walmart is ripe for digital ad growth according to @LD_Investments. Read more in @SeekingAlpha and see how Marin's State of Digital Advertising survey results support their stance bit.ly/2KyQemY pic.twitter.com/2OSCrWEm9c
As Carlton Sanders at @3QDigital reminds us, many B2B marketers still struggle with their social strategies. Here, he offers six tips for finding success with social accounts. ow.ly/cSSU50vyv9R pic.twitter.com/gJKJOLXsiP
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