3 Benefits of Paid Search Beyond Direct Response

Paid search is best known for its ability to leverage search intent to drive highly measurable direct response marketing. Paid search, however, transmits a number of extra benefits that not all marketers take into account. In this post, I explore three areas where paid search can drive value, even if your main goal marketing goal […]

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How to Setup and Measure Your Digital Advertising Efforts with Google Analytics

As a performance marketer, there’s never a day when I’m not using an analytics platform to measure the performance of my campaigns. It’s extremely important to track and measure advertising spend and understand how people are engaging with the assets you’re promoting. If you’re looking for a way to prove the effectiveness of your marketing […]

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Yahoo and Bing Update Their Relationship Status

Last week, Yahoo and Microsoft announced that they are revising the terms of their search partnership in hopes to “improve the search experience, create value for advertisers and establish ongoing stability for partners”, according to the Yahoo press release. First, some background on the partnership. Yahoo and Microsoft formed a partnership in 2009 in an […]

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USA, UK, and Now the European Search Marketing Award for Marin

Nothing makes us more proud than having the privilege of taking home the European Search Award for Best PPC Management Software Suite, as we did this week in Berlin. But what makes this win extra sweet is that it represents the finishing touch in a successive streak of Search Award victories across the USA, UK […]

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5 Best Practices for Cross-Device and Mobile Retargeting

In the first two ‘Going Mobile’ posts we explored how cross-device matching works and how ads are targeted and delivered to those users. In this long overdue post, we’ll go from the theoretical to the practical and go through some best practices for getting the most from your cross-device retargeting campaigns. 1. Figure out what […]

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The Publisher Spotlight: Reach a diverse and highly qualified audience with Drupal.org

The Publisher Spotlight is a series in which we’ll be introducing premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, we feature Carrie Lacina, Digital Advertising Manager at the Drupal Association. Drupal is a leading open-source Content Management System, and the Association supports Drupal.org and […]

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Google Upgraded URLs: Don’t Just Prepare for the Transition, Optimize

The mandatory Google Upgraded URLs July 2015 deadline will be here before you know it, at which point all URLs on AdWords will be migrated over to the new URL structure. With less than three months to go, it’s critical for Google advertisers are prepared for migrating, maintaining and optimizing their URLs across their entire […]

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The Discerning Diners Guide to Audience Data

When you’re trying to decide which audience is best suited for your consumption, it’s best to look at your decision similar to how you would choose an eating establishment. I typically ask myself the following questions when choosing a place to eat. Funny enough, these questions also work very well when choosing audiences. Is their […]

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3 Best Practices for Improving Your Display Advertising Campaigns

This is a guest post from Sarah Burns, Content and PR Manager at Boost Media. Managing a display campaign requires a different strategy and set of tactics than managing a search campaign, even if the purpose of both campaigns is to generate new leads. It’s important for marketers to note that performance will differ by […]

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Bing Joins the Party for Upgraded URLs

Bing has just announced that they will be launching Upgraded URLs for Bing Ads with a rollout plan starting May 2015. As many of you are still planning out your migration plans for Google Upgraded URLs, the very thought of having to throw Bing into the loop right now may be panic inducing! However, there’s […]

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