This is a guest post from Carolanne Hornung, Senior Account Manager at 3Q Digital. Q4 is here. Advertisers are wondering, “How can I beat last year’s holiday sales?” In this article, we focus on how you can gain the upper hand using Google Ads, Customer Match, and Similar Audiences to meet your holiday goals. What They […]
Earlier this year, we released The State of Digital Advertising Report 2019—the result of our annual survey of over 450 digital marketing professionals in the U.S. and U.K. across several key industries. While these marketers face many common challenges regardless of industry, we noticed that responses often varied slightly from vertical to vertical. Retail is […]
With the rise of Shopping ads campaigns and other dynamic ad formats, feed automation is now a crucial aspect of maximizing performance on search marketing programs. Once you’ve prepped your product feed and inserted all the right keywords, there’s an important next step: making sure your feed is optimized for peak performance. Here, we discuss […]
These days, a data-driven marketer has to answer a lot of budget allocation questions. Where should I invest my next dollar? Am I going to hit my revenue goals? Will I spend my entire budget? Not to mention, today’s online customer journey isn’t as simple as it used to be. Consumers switch between channels (and devices) […]
This is a guest post from Zenia Johnson, Account Lead at 3Q Digital. Although we’ve barely finished the leftover barbecue from Labor Day weekend, every seasoned marketer knows what’s right around the corner: the inevitable start of the 2019 holiday season. With the start of that comes meetings and conversations where we chew over the […]
Nautilus was working with an agency that used its own ad accounts to run Nautilus campaigns on Facebook. The agency “owned” the data and was reluctant to share any kind of historical performance. Without any kind of first-party data to build valuable insights from and optimize towards, Nautilus was eager to partner with a team […]
Amazon’s Sponsored Products ads are one of the fastest growing ad types in the industry. Marketers who’ve eagerly joined the party may wonder: how do I maximize results and continue to scale? As Amazon adds to its native optimization features and evolves its offering, marketers can leverage Marin’s patented automated bidding algorithm on Amazon Sponsored […]
Starting in October, Google will no longer be offering average position as a metric. Read on to learn more about transitioning to the new impression share and impression rate metrics and what Marin can do to help. So…What Are Impression Share and Impression Rate? By definition, impression share is the percentage of impressions that your […]
When I first started working in digital marketing, part of my training process was learning about best practices, campaign structure, and all kinds of additional tools provided by publishers and third party vendors to drive success for brands. As discussed in my previous posts, it’s important to know your brand and your customers, and to […]
We’re excited to announce that Marin Software has been included in the Amazon Advertising find-a-partner directory. MarinOne eCommerce provides retailers and brand advertisers the campaign management and automation tools they need to drive sales and grow profitably. The stunning growth of Amazon Advertising is noteworthy for any advertiser—in July Amazon announced in its Q2 earnings […]
Marin Software's research shows data privacy, tracking restrictions, and ad blocking as top priorities for digital marketers. Maureen Morrison at Digital Content Next reviews ways to navigate the changing regulatory landscape. ow.ly/Zsa850wHPHq @maureenmorrison @DCNorg pic.twitter.com/07RROfWFqV
How can advertisers beat last year's holiday sales? Carolanne Hornung of @3QDigital provides tips on using Google Ads, Customer Match, and Similar Audiences to get the upper advertising hand this holiday season. #retail #advertising ow.ly/NwsX50wHKcA pic.twitter.com/9TSbrkQTbI
With the rise of Shopping ads campaigns and other dynamic formats, feed automation is now a crucial part of maximizing search marketing performance. ow.ly/CJ9M50wqPsb #retail pic.twitter.com/j9QRIPH3hm
© Marin Software All Rights Reserved
Google