Marketing Insights
Marin Software's Official Blog

What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Facebook influencer organic reach drops 23% Marketing Dive attributes a drop in organic reach for influencer […]

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Ramp Up Your Amazon Ad Game: 5 Tips for Success

Ramp Up Your Amazon Ad Game: 5 Tips for Success

Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping 92% of people who begin their purchase journey on Amazon buy on Amazon. But do you know how to leverage Amazon’s growing ad opportunities? What are the best practices for running Headline […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Facebook’s new and revised video metrics Facebook is changing the way it measures news feed videos. […]

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Yandex Captures a Large and Fast-Growing Search Market

Yandex Captures a Large and Fast-Growing Search Market

Marin was pleased to recently join Yandex at their Expert Summit in Berlin and their Partner Summit in London. Here are a few highlights from the events and what we learned about the Yandex search engine. Russia online When it comes to digital marketing, Russia is a relatively young but fast-growing market. The current internet […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Facebook’s Q2 numbers leave advertisers unfazed With Facebook focusing on ad formats like Stories Ads and […]

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Responsive Ads: A Rundown of Google’s Latest Ad Format

Responsive Ads: A Rundown of Google’s Latest Ad Format

This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. It’s no secret that Google AdWords has been undergoing some big changes lately—most of them pushing users toward automation. Over the past few years, advertisers have noticed many other Google ad types that encourage automation, especially ones on YouTube and the GDN. […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. The success of retailers’ ads on Prime Day in 5 charts Just about every online retailer […]

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4 Hurdles to Overcome in Implementing an Attribution Strategy

4 Hurdles to Overcome in Implementing an Attribution Strategy

You’ve finally figured out what attribution model is best for your organization. From here, you’ll most likely have to overcome some additional hurdles. Here are the most common things to consider in executing an attribution strategy. 1. Meet your users where they are Despite recent entrants like Amazon and Pinterest shaking up the ad tech […]

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The Latest Trends Keeping Digital Advertisers Up at Night

The Latest Trends Keeping Digital Advertisers Up at Night

In our State of Digital Advertising report, we surveyed over 500 global B2C advertising professionals across the retail, automotive, travel, and finance sectors. The companies ranged from $40 million to over $1 billion in annual sales with an average annual digital advertising spend of more than $2.4 million. Our survey results uncovered several key themes […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Why marketers struggle to define artificial intelligence A survey of over 300 North American B2B marketers […]

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