7 Tips for Getting the Most Out of Your Google Shopping Campaigns

Google Shopping campaigns are a great opportunity for retail advertisers to review their current PLA campaigns and optimize them for even better results. However, as many retailers are managing sometimes millions of products across thousands of brands and hundreds of feeds, adapting to and mastering the new Shopping campaigns system can seem like a huge […]

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3-Step User Guide to Getting Started With Google Shopping Campaigns

Now that you’ve familiarized yourself with the new changes and functionalities you can expect from Google Shopping campaigns, it’s time to nail down where to start in your transition prior to the August rollout. The first thing to note is that regardless of how an advertiser’s existing PLA campaigns are set up today, there are […]

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4 Ways to Optimize for Lifetime Value Using Segmentation

Once you have a good understanding of your high-value customers, you can start developing strategies to drive higher customer lifetime value. In our fourth and final blog post in this series, we cover 4 scenarios for increasing CLV.[...]

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Search & Social Score Big at World Cup

The World Cup has shown us crazy fans, incredible level of play, and even an unfortunate chomp to the shoulder. Hopefully you’ve been paying attention to your digital strategy through all this, because it turns out that the World Cup has had a huge impact on consumer behavior.[...]

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Using Lifetime Value to Create Audience Segments

The 80/20 rule, which states that 80% of your profitability comes from 20% of your customers, is a good place to start when segmenting customers based on customer lifetime value. Here are some recommendations for creating relevant customer segments.[...]

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5 Common Retargeting Mistakes (and How to Fix Them!)

Whether you’re just getting started with retargeting or you’ve been at it for a while now, we all make mistakes from time to time. If you find yourself falling into any of these common traps, here are some suggestions to get yourself out, from the experts at Perfect Audience.[...]

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Gathering Customer Lifetime Value Data – Start Small and Build

It’s important to segment your customer data to gain useful insights, but the relevant segments may not become apparent until you start wading through financial data. In this post, we’ll discuss three important financial factors you’ll need for your customer lifetime value calculations.[...]

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Mom or Dad, Who Do We Love More? Paid Search Confirms

Here’s a fun little analysis we did. Now that Father’s Day and Mother’s Day are behind us, we thought it would be interesting to take a look at the paid search activity around each of these holidays. While it wasn’t surprising Mother’s Day came out ahead, the disparity was. Let’s start with ad spend. Advertisers […]

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3 Reasons Why Segmentation is Necessary to Understand Customer Lifetime Value

Customer lifetime value is an excellent metric to incorporate into your marketing strategy, and segmentation makes it that much more powerful. It helps you avoid the pitfalls of estimating the average revenue per user, allows you to focus on the segments that matter most, and provides insight so you can make better decisions.[...]

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Paid Search Worthless? The Other Side of the Coin.

There’s been some new stories recently about a report eBay did last year claiming that paid search for large brands was pretty much worthless. Many of these stories are focused on the fact that online advertising is not living up to its promise. Here’s Marin CMO Matt Ackley’s take on the subject.

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