This is our final blog post on Prime Day ahead of the day itself, and here we’ll focus on the practicalities of getting the most out of the Prime Day opportunity. Learn From the Past Have you been advertising on Amazon for more than a year? Then review what worked for you before and incorporate […]
Prime Day is a great example of a “rising tide” lifting all retail “ships” – if you are focusing your Prime Day activities exclusively on Amazon Advertising you are likely missing out on a lot of great traffic. Google search trends highlights how customers are not always starting their Prime Day shopping on Amazon. Instead, […]
In the past, Prime Day served to increase demand during an otherwise uneventful buying season, but in 2020 Prime Day is so much more. This year Prime Day is – Prime Day, Back to (in person) School Shopping, a prelude to Cyber 5, and the beginning of the retail holiday season. That is a lot […]
What are Automated Insights? There are a lot of moving parts to a digital marketing campaign. So many that it’s hard for even an experienced marketer to know what they need to do to get the best results from their campaign. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often […]
Who Are the Big Four? The digital marketing landscape has become more and more consolidated into “The Big Four” publishers — Amazon, Apple, Facebook, and Google. These entities have a vested interest in keeping each other at arm’s length and they will continue to silo their data from each other. This means if you are […]
We recently wrote a blog on The Power of Web Queries, a type of scheduled report in MarinOne that is hosted on a URL and automatically updated with the most recent data. These are fully customizable reports, right down to the date range, activity type and even how often the data is refreshed. The flexible […]
What’s New with Marin + Amazon Attribution? We’ve discussed Amazon Attribution in the past, and in the last few months, we have been working with some key clients to help them answer the question — how much of my paid (non-Amazon) traffic ends up converting on Amazon? Answering this question has allowed our customers to […]
Marin Community, Back in May, the tragic death of George Floyd was a wake up call for many individuals and companies who suddenly became conscious that we needed to do better. Marin Software was no exception: we need to do better, we need to do more. We committed ourselves to listening, learning and supporting the […]
Reporting is often a mundane and repetitive task. How much time do you spend on reporting? If that answer is too much, then keep on reading. Every marketer’s dream is to spend as little time on reporting as possible. The fact is that the less time you spend on reporting, the more time you have […]
Increasing the reach of your Facebook campaigns can be challenging due to a variety of factors outside of your control as a digital marketer, such as spending more money, changing your end goal, or altering the Facebook algorithm. Since updating campaigns based on those components is usually unrealistic, you can consider these five recommendations–all of […]
Ready for Prime Day? Check out our Marketing To Do List for Prime Day to make sure you're getting the most out of it. #digitalmarketing #amazonadvertising #primeday ow.ly/Fzqt50BNIkB pic.twitter.com/bLYzRWcvVT
Learn all our tips to make the most of Prime Day 2020 in our blog post #digitalmarketing #MarinOne #amazon #primeday ow.ly/b8sv50BGR55 insights.marinsoftware.com/ec…
Read our new blog: 5 Ways to Improve Your Facebook Reach and start implementing these tips to add growth and longevity to your Facebook ads. ow.ly/twk250BEfP2 insights.marinsoftware.com/fa…
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