Marketing Insights
Marin Software's Official Blog

Why is Full Funnel Bidding a Must-Have?

Why is Full Funnel Bidding a Must-Have?

Marketers know the importance of an optimized conversion funnel and its impact on a business’s profit. However, complex conversion funnels with long sales cycles are typical in many industries. Buying a car, finding the right university or procuring a new piece of software can often take months (and sometimes years) from initial research to completion. […]

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Are you ready for Apple iOS 14.5?

Are you ready for Apple iOS 14.5?

Apple’s latest iOS update has now launched and users are now updating their software to version 14.5. Apple has also announced dates for its annual Worldwide Developers Conference (WWDC), which should include announcements for iOS 15, and will take place from June 7th through 11th. How will this affect me? Starting with iOS 14.5, iPadOS […]

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4 New Insights Available: Bid Strategies, Landing Page Errors, and More

4 New Insights Available: Bid Strategies, Landing Page Errors, and More

MarinOne Insights generates over 5,000 recommendations for our customers daly, identifying millions of dollars in potential performance improvements from their digital marketing programs.  Insights are automatic, tailored recommendations that help advertisers get more out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations. This week, we have added […]

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Video Ads on Amazon, Do I Need to Get Involved?

Video Ads on Amazon, Do I Need to Get Involved?

Sponsored Brands video is a relatively new ad format from Amazon that can display an eye-catching video alongside the ad on the Home Page, Detail Page and Search Results Page on Amazon, across desktop, mobile and tablet devices. What’s great is that these ads will automatically play when the video is at least 50% visible […]

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How to Cope in a 3rd party Cookieless World

How to Cope in a 3rd party Cookieless World

Everyone in search advertising is aware it’s coming, and trying to figure out where the pieces will fall. How will it impact the industry and more importantly, you and your business ? As tracking is a complex, granular topic, I’ve asked Aleks Nikitina, Senior Solutions Architect here at Marin Software, to go through this topic […]

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Celebrating the Women at Marin – Meet Lucie

Celebrating the Women at Marin – Meet Lucie

Lucie Ataya has been working at Marin for 8 years. She’s now a product manager working directly with Wister Walcott, Co-founder and EVP, Product and Technology Tell us a bit more about your experience as a woman in tech at Marin I joined Marin 8 years ago, after a couple of years being the very first […]

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Celebrating the Women at Marin – Meet Marie

Celebrating the Women at Marin – Meet Marie

Marie Boivent started as a customer engagement manager at Marin Software 11 years ago. She’s now VP Revenue and managing a team of 50 people across the world. Tell us a bit more about your experience as a woman in tech at Marin I don’t see myself as a “woman” in tech, I just happened to […]

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Five Fundamental Changes After the Apple’s iOS 14 Release

Five Fundamental Changes After the Apple’s iOS 14 Release

Apple has been busy adding privacy-related features in iOS14. In December, with iOS 14.3, Apple added “Privacy Nutrition Labels” to the app store, clearly summarizing the applications privacy practices, including what information is collected and how it is used. App Tracking Transparency will be required with iOS 14.5 later this spring. Developers must ask users […]

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Upgrade your performance with MarinOne bidding

Upgrade your performance with MarinOne bidding

The search for better performance never stops. To help our customers get the most out their digital marketing dollar we have upgraded our optimization tools. MarinOne Bidding is our newest bidding solution that delivers peak performance, improved accuracy, faster bid calculations and increased scale.  Customers upgrading to MarinOne bidding from the previous version saw a […]

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Travel Advertisers: Get Ready to Take Off in 2021

Travel Advertisers: Get Ready to Take Off in 2021

In light of recent news on COVID coming out of the UK and US, such as plans for re-openings and increase in vaccine distribution,  travel companies have seen a much-needed surge in vacation bookings.  The Guardian reported that Easy Jet flight bookings from the UK jumped 337% and package holidays surged 630% when compared with […]

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