Marketing Insights
Marin Software's Official Blog

Testing Effectively with Amazon Sponsored Brands

Testing Effectively with Amazon Sponsored Brands

Advertisers have access to additional placements with Sponsored Brands thanks to some recent enhancements that Amazon made. This ad type appears in highly visible top-of-page placements and at the bottom of the page. The prominence of these ads highlights the importance of testing. With so many variables (products, copy, images, etc.), advertisers have lots of […]

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Perfect Audience and Shopify: One-Click Integration, $250 Free Credit

Perfect Audience and Shopify: One-Click Integration, $250 Free Credit

Perfect Audience is excited to announce our new integration with Shopify. Users of this leading eCommerce platform can now set up remarketing campaigns in a flash. With our one-click integration, we’ll import your Shopify product feed and automatically create a set of dynamic ads featuring your store’s products. Advertise to your site visitors and cart […]

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Why Facebook Stories Are All the Rage

Why Facebook Stories Are All the Rage

Instagram Stories are a huge success for Facebook. The format rolled out in August 2016 to the general Instagram public, and then to advertisers in March 2017. Now, Instagram can boast of 400 million people using Stories every day. This is more than double the 191 million Snapchat users, the platform where stories were first […]

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Retargeting Essentials for the 2018 Holiday Season

Retargeting Essentials for the 2018 Holiday Season

This year’s holiday season will beat 2017 in every major online retail category—the duration of the season, the amount spent, and the number of shoppers who engage. We’ve put together a list of tips to boost your retargeting click-through rate and conversions during this critical quarter and holiday season. We’ll also highlight a bunch of new Perfect […]

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Search Spend Grows as Instagram Thrives: Our Q3 2018 Digital Benchmark Report

Search Spend Grows as Instagram Thrives: Our Q3 2018 Digital Benchmark Report

In Q3 2018, paid search saw healthy 13% year-over-year growth—driven almost equally by increased click volume and rising CPCs—while Shopping ad budget share reached an all-time high of 36%. Also, Instagram ads gained ground, grabbing 15% of total Facebook spend, with Facebook’s news feed accounting for over 80%.   We share these insights and more […]

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What Candidates Are Doing Right—and Wrong—with Midterm Election Advertising

What Candidates Are Doing Right—and Wrong—with Midterm Election Advertising

This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. Whether it’s ominous video spots, sneaky “fake news,” or your favorite great aunt’s not-quite-sensitive Facebook comments, TV and online airwaves, channels, and networks are full of political messaging. Advertisers are in the thick of it. They can shape public opinion, but most […]

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Everything You Need to Know About Google’s Parallel Tracking

Everything You Need to Know About Google’s Parallel Tracking

The October 30th deadline for parallel tracking is fast approaching. If you’re running paid advertising campaigns on Google Ads, consider these stats: 53% of mobile users leave a site that takes longer than three seconds to load. Parallel tracking will speed up landing page load times—by up to five seconds—for users coming from your Google […]

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2 Things Every Social Advertising Strategy Needs

2 Things Every Social Advertising Strategy Needs

If you’ve been in online marketing for a while, you know the importance of having good creative for social advertising. These days, social media advertising has become so advanced, that in order to get ahead of the competition, manual or automated bid optimization aren’t enough anymore. In fact, 55% of social media advertising optimization now […]

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Is 2018 the Year of the Digital Ad Platform Rebrand?

Is 2018 the Year of the Digital Ad Platform Rebrand?

First it was Google, then it was Amazon, then it was Oath. Out with the old, in with the new, as they say—and in this case, 2018 seems to be the Year of the Ad Platform Rebrand. We took a look at what changed and why. What’s in a Name? While most of the rebranding included […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this series, we list the stories that are grabbing our team’s attention. Google and Facebook want half The “duopoly” are marching toward making up half of the U.S. ad […]

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