Marketing Insights
Marin Software's Official Blog

How to prepare for Google’s ETA shutdown

How to prepare for Google’s ETA shutdown

You’ve likely heard that Google is sunsetting the Expanded Text Ad (ETA) format in favor of Responsive Search Ads (RSAs). It’s Google’s next big push for automation in its advertising platforms. While this may seem like a big change, it’s nothing to worry about as long as you prepare. Luckily, the sunset isn’t happening until […]

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Effective Last Minute Tips and Tools for Holiday Success

Effective Last Minute Tips and Tools for Holiday Success

Ensure that the 2021 holiday season will be even more successful with these last minute tips! Managing Bidding during a Sales Event Before the sale: Find out Revenue-Per-Click or Conversion-Rate uplift from historic sales as a percentage. On the day of the sale: Apply your historical percentage uplift calculated as a boost on day of […]

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3 Social Tips to Win your Holiday Season

3 Social Tips to Win your Holiday Season

The 2021 holiday rush is  upon us and advertisers are feeling pressure from the perfect storm of uncertain expectations, impacts of reduced tracking capabilities, inventory challenges, and rising costs of advertising.  McKinsey’s 2021 Holiday Report reveals that Facebook (67%) and Instagram (52%) are among the top platforms influencing holiday decision making. A whopping 87% of […]

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CitrusAd’s digital retail media platform available in MarinOne

CitrusAd’s digital retail media platform available in MarinOne

In the few short years since it launched in 2017, CitrusAd has become the fastest growing ecommerce ad network in the US and established itself as a preferred retail media platform for both brands and retailers like Lowes, Shipt, and Petco.  In fact, CitrusAd was ranked in the highest category in Forrester’s recent report on […]

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Holiday Season Planning – 2021 Predictions

Holiday Season Planning – 2021 Predictions

It is that time of the year again! For many people, November means shorter days, colder weather, and a countdown to the holidays – but for marketers and retailers, it’s the busiest time of the year and there’s a lot to do between now and the New Year. In this blog, we’re looking back at […]

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Get more from your organic content with Message Booster for Instagram

Get more from your organic content with Message Booster for Instagram

Organic Instagram posts provide your followers with a stream of free content that can help establish and strengthen your brand identity, build your social community, and hopefully, engage customers interested in buying your products.  Of course, the limitations are that your organic content has a limited viewership of your followers, the followers they may share […]

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How does Google’s Continuous Scrolling affect your search ads?

How does Google’s Continuous Scrolling affect your search ads?

Have you noticed a change to your Google search results on your phone or tablet? Google has just finished rolling out continuous scrolling for mobile devices for English users in the U.S. This means instead of having to tap the “See more” button at the bottom of the page, Google automatically loads another page of […]

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Don’t Be the Next: Strengthen Your Facebook Account Security

Don’t Be the Next: Strengthen Your Facebook Account Security

Every so often, a story surfaces of a nefarious actor gaining access to a Facebook Business Manager account and running ads for an unrelated product or to a click farm. Usually, they are able to spend thousands of dollars and max out any and all credit cards associated with the account before the ads are […]

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Are Your Apple App Store Pages Optimized?

Are Your Apple App Store Pages Optimized?

iOS 15 is here and with it come several updates for apps like SharePlay streaming in FaceTime, Notifications Focus and Interruption Levels, and Swift UI updates. But there are still a few straggling developer updates that Apple has committed to launching before the end of the year, and app marketers should take note. Custom Product […]

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Marin and Google Renew Revenue Share Agreement to Drive Innovation in Paid Search

Marin and Google Renew Revenue Share Agreement to Drive Innovation in Paid Search

This week, we disclosed that Google and Marin have entered into a new 3-year revenue share agreement. The agreement supports innovation and choice in paid search management and optimization. Google has agreed to make revenue payments to Marin based on the total paid search spend Marin’s customers are managing on our platform across Google and […]

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