Marketing Insights
Marin Software's Official Blog

Travel Advertisers: Get Ready to Take Off in 2021

Travel Advertisers: Get Ready to Take Off in 2021

In light of recent news on COVID coming out of the UK and US, such as plans for re-openings and increase in vaccine distribution,  travel companies have seen a much-needed surge in vacation bookings.  The Guardian reported that Easy Jet flight bookings from the UK jumped 337% and package holidays surged 630% when compared with […]

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Google Defaults Responsive Search Ads

Google Defaults Responsive Search Ads

Today, Google announced that going forward, Responsive Search Ads (RSA) would be the default option for newly created ads in Google ads and Google ads editor. Here’s a breakdown of what we know about the change and what you can do to your account to make sure you’re ready. We don’t see this as a […]

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Google Is Moving on From Broad Match Modifier

Google Is Moving on From Broad Match Modifier

Over the last few years, Google has been tinkering with match types. In July 2019, Google announced that Phrase match and Broad Match Modified would start matching queries with the same meaning (rather than words) as your keywords. Then in February 2020, Exact Match and Phrase Match were expanded to cover plurals, misspellings, and abbreviations.  […]

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Nine New Automated Insights

Nine New Automated Insights

We’ve added nine new bidding and setup Insights to help advertisers get the most out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations. Here are the new recommendations: Enhanced CPC Identifies Google campaigns using Marin Bidding or Manual Bidding without Enhanced CPC and allows you to easily […]

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Happy Holidays From Marin

Happy Holidays From Marin

2020 was likely the most unusual year of all of our lives, so I want to reflect on the past few months and then look forward to what we all expect to be better days in 2021. The start of 2020 seems so distant. Marin first became aware of COVID from our team members in […]

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Top Search Tips For The End Of The Year

Top Search Tips For The End Of The Year

We’re well underway in the holiday season now with just about a week left until Christmas. Here are a few quick tips to make the most of these last days before the holiday and prepare for the days following. Budget Planning Budget planning using the What-If functionality has been around in Marin for a while. […]

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Getting the most from your marketing dollars

Getting the most from your marketing dollars

In the world of pay-per-click advertising, the (often) multi-million dollar questions you’re always trying to answer are: What should I be spending on different parts of my programs? What will I get in return? How should I assign these budgets to each campaign?  Answering these questions can be challenging. Often, this involves looking at historical […]

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Introducing Marin’s BI Connect

Introducing Marin’s BI Connect

We’ve talked about reporting in previous blog posts and how MarinOne has powerful reporting tools, allowing your marketing team to build personalized dashboards that are shareable and mobile-friendly, customize recurring reports, performance alerts, and automate their Excel or Google Sheet analysis. However, many marketers are leveraging Business Intelligence (BI) tools to visualize their data. We […]

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Marin is here to support you during the busiest retail time of the year

Marin is here to support you during the busiest retail time of the year

It’s time to switch from “work from home” to “celebrate at home.” Although for many of you, this time of the year is also “peak season” at work. Rest assured that Marin Software has put everything in place to provide above-and-beyond customer service, particularly during the critical Black Friday and Cyber Monday events. Our focus […]

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Smartfeed: Automate Your Feed & Optimize Your Shopping Campaigns

Smartfeed: Automate Your Feed & Optimize Your Shopping Campaigns

Shopping campaigns and managing the feeds that power them is often cumbersome, time consuming and resource intensive. To help with these challenges, Marin has developed an innovative solution called Smartfeed which manages your feed and also updates your account’s structure — the Marin platform serves as an intermediary which automates the build based on your […]

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