Google Mobile Update: 3 Ways to Prepare for Mobilegeddon 2015

The event that the Search industry has dubbed “Mobilegeddon” is almost upon us. Starting April 21st, Google will be updating its algorithm to increase its emphasis on “mobile friendliness” when ranking search results. Many of you may be wondering what changes to expect, since Google has always factored in “mobile friendliness” into quality scores in […]

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Twitter Ads: Using Conversion Data Reports to Optimize and Refine Campaigns

If you’re running Twitter Ads and wondering why your cost per action is high, this post will show you how to use Twitter’s campaign reporting and analytics to deep dive, optimize, and refine your campaigns. In order to take advantage of these actionable insights, you must have Twitter’s conversion pixel installed. If you don’t, log […]

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3 Strategies For Making Native Ads Work For Your Business

This is a guest post from Edwin Wong, Senior Director, B2B Strategic Research & Insights at Yahoo.  A new study delves into the native ad opportunity and offers marketers best practices for creating native campaigns with Yahoo Gemini, the first unified marketplace for mobile search and native advertising. With Yahoo Gemini, advertisers get the performance and […]

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March Madness Boosts Retail and Travel Sectors

March Madness has just begun and as always, office productivity is already dipping as people steal some time to catch a few minutes of game-time, whether it is on a television or streamed on a desktop or mobile device. But how has March Madness affected digital advertisers? We took a look at the retail and […]

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Happy 9th Birthday Twitter.

Social publishers grow up so fast… Check out this infographic of Twitter milestones. Ever since its inception, through to its IPO in November 2013, the challenge for Twitter has been to balance the need to monetize its platform with ads without alienating its loyal user base. So how is it doing? Overall Twitter ad revenue […]

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Taking Advantage of iBeacons for Advertising

While there are challenges in adjusting priorities and budgets as users shift from desktop to mobile, one of the benefits is being able to engage users in new environments using new information. One of the most exciting possibilities is the chance to use a mobile device to cross the divide between online advertising and offline […]

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Social and Mobile Intertwined in the Advertising Space

This is a guest post from Florence Broder, Content Manager at AppsFlyer. As users shift from desktop to mobile, advertisers are serving more ads there. Social networks are being used on mobile more frequently and are creating more mobile advertising programs. At the same time there are social networks arriving late to the game. But […]

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The Key to Retargeting Success is Audience Segmentation

If your retargeting campaigns are not performing as you expect, there’s a good chance that you need to improve your segmentation. The biggest mistake a marketer can make in retargeting is to assume that all visitors are alike and show every visitor the same ads. By being lazy and not segmenting your visitors into pools, […]

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The Powerful Guide to Hacking Google’s Quality Score

This is a contributed post from Todd Mintz, SEM expert at 3Q Digital. I love Marin’s bidding algorithm, and given the opportunity, I can write geeky, complex blog posts on its power that would confuse most of the folks on the bidding team. Since I do wish to contribute to this blog again in the […]

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3 Tips to Test Your Way to Better Ads

This is a guest post from Sarah Burns, Content and PR Manager at Boost Media. As a search marketer, you likely rigorously test email copy and landing pages, but what about your ad copy? Search ads need love too. Testing search ads can provide marketers with valuable insights and data about how ad creative impacts […]

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