Marketing Insights
Marin Software's Official Blog

Marin is here to support you during the busiest retail time of the year

Marin is here to support you during the busiest retail time of the year

It’s time to switch from “work from home” to “celebrate at home.” Although for many of you, this time of the year is also “peak season” at work. Rest assured that Marin Software has put everything in place to provide above-and-beyond customer service, particularly during the critical Black Friday and Cyber Monday events. Our focus […]

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Smartfeed: Automate Your Feed & Optimize Your Shopping Campaigns

Smartfeed: Automate Your Feed & Optimize Your Shopping Campaigns

Shopping campaigns and managing the feeds that power them is often cumbersome, time consuming and resource intensive. To help with these challenges, Marin has developed an innovative solution called Smartfeed which manages your feed and also updates your account’s structure — the Marin platform serves as an intermediary which automates the build based on your […]

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How Can Social Marketers Win the Holiday Season in Uncertain times?

How Can Social Marketers Win the Holiday Season in Uncertain times?

With COVID-19 cases back on the rise, businesses that did not make changes after the first wave can expect an even greater impact this time around. As most marketers have experienced first-hand, the pandemic has had an impact on revenue due to a shift in consumer behavior. Product and service offerings that were once considered […]

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Automated Optimization for Apple Search Ads

Automated Optimization for Apple Search Ads

Apple Search Ads is a fast-growing marketing channel seeing increased adoption and greater chunks of advertising budgets. Did you know that MarinOne offers reporting and bidding for Apple Search Ads?  In this article, we’ll spell out some of the more advanced and automated ways our advertisers optimize their Apple Search Ad budget.  Full Funnel Optimization […]

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Your Marketing To Do List for Prime Day

Your Marketing To Do List for Prime Day

This is our final blog post on Prime Day ahead of the day itself, and here we’ll focus on the practicalities of getting the most out of the Prime Day opportunity. Learn From the Past Have you been advertising on Amazon for more than a year? Then review what worked for you before and incorporate […]

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The Impact of Prime Day on Other Channels

The Impact of Prime Day on Other Channels

Prime Day is a great example of a “rising tide” lifting all retail “ships” – if you are focusing your Prime Day activities exclusively on Amazon Advertising you are likely missing out on a lot of great traffic. Google search trends highlights how customers are not always starting their Prime Day shopping on Amazon. Instead, […]

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Prime Day 2020 is the first Holiday Shopping Event of the Season

Prime Day 2020 is the first Holiday Shopping Event of the Season

In the past, Prime Day served to increase demand during an otherwise uneventful buying season, but in 2020 Prime Day is so much more. This year Prime Day is –  Prime Day, Back to (in person) School Shopping, a prelude to Cyber 5, and the beginning of the retail holiday season. That is a lot […]

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Introducing Automated Insights in MarinOne

Introducing Automated Insights in MarinOne

What are Automated Insights? There are a lot of moving parts to a digital marketing campaign. So many that it’s hard for even an experienced marketer to know what they need to do to get the best results from their campaign. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often […]

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Marin Connects the Big Four Publishers

Marin Connects the Big Four Publishers

Who Are the Big Four? The digital marketing landscape has become more and more consolidated into “The Big Four” publishers — Amazon, Apple, Facebook, and Google. These entities have a vested interest in keeping each other at arm’s length and they will continue to silo their data from each other. This means if you are […]

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Import Your Data Directly into Google Sheets

Import Your Data Directly into Google Sheets

We recently wrote a blog on The Power of Web Queries, a type of scheduled report in MarinOne that is hosted on a URL and automatically updated with the most recent data. These are fully customizable reports, right down to the date range, activity type and even how often the data is refreshed.  The flexible […]

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