Marketing Insights
Marin Software's Official Blog

2 Things Every Social Advertising Strategy Needs

2 Things Every Social Advertising Strategy Needs

If you’ve been in online marketing for a while, you know the importance of having good creative for social advertising. These days, social media advertising has become so advanced, that in order to get ahead of the competition, manual or automated bid optimization aren’t enough anymore. In fact, 55% of social media advertising optimization now […]

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Is 2018 the Year of the Digital Ad Platform Rebrand?

Is 2018 the Year of the Digital Ad Platform Rebrand?

First it was Google, then it was Amazon, then it was Oath. Out with the old, in with the new, as they say—and in this case, 2018 seems to be the Year of the Ad Platform Rebrand. We took a look at what changed and why. What’s in a Name? While most of the rebranding included […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this series, we list the stories that are grabbing our team’s attention. Google and Facebook want half The “duopoly” are marching toward making up half of the U.S. ad […]

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How to Build Your Brand with Instagram Stories

How to Build Your Brand with Instagram Stories

Although Instagram Stories is the fastest-growing Facebook product, and more and more consumers are shifting to the stories format, most businesses are still lagging behind. If you haven’t adopted the Stories ad format on Instagram yet, now’s a perfect time. This ad format is an easy, great way to stay ahead of the competition. In […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Instagram expands shopping features To make it easier for people to buy products they see on […]

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Brands Go Wild for Amazon Advertising

Brands Go Wild for Amazon Advertising

It’s pretty clear that Amazon is on a monumental roll. The company’s growth is staggering, showing a 39% year over year increase in net sales, a 12x jump in earnings per share (EPS), and over 100 million Prime subscribers globally in Q2 2018. There simply isn’t another eCommerce company with the same market presence and influence over […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. What 100 days after GDPR looks like Over three months after rollout of the new GDPR […]

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How to Make Split Testing Integral to Your Digital Advertising Strategy

How to Make Split Testing Integral to Your Digital Advertising Strategy

You’ve heard about the value of testing. You may even incorporate testing every now and then into your digital advertising campaigns. But, is it a routine part of your “doing business” as a digital marketer? If you’re just now hopping onto the testing bandwagon or want to make it a regular thing but don’t know […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Consumers double their retailer apps Shoppers are on the move, smartphone in hand. To keep pace, […]

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Running an A/B Test with Google Drafts and Experiments

Running an A/B Test with Google Drafts and Experiments

When it comes to PPC campaign management and optimization, A/B testing is key. In my past life working for agencies and directly with brands, we tested new creatives every two weeks. By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on […]

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