[STUDY] Data Shows Search & Social Go Better Together

When it comes to managing spend across search and social channels, marketers are still figuring out what works best. Take a peek at the results from our search and social study for some helpful data and insights.[...]

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3 Key Takeaways from Google’s Planned AdWords Changes

This morning, Google announced several new AdWords updates which will become available in the coming months. Curious about the hype? Wondering what this all means? Our search and social expert breaks down the three key takeaways.[...]

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Best Practices Take Flight: easyJet Case Study

Lots of Marin customers operate in challenging markets, and easyJet is a prime example. Take a look at how easyJet teamed up with Resolution Media and Marin Software to achieve their goals, and pick up some tips for your own campaigns.[...]

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#MarinMasters NY 2014 Streamcap

Last week, we were proud to host another engaging Marin Masters in NYC! Customers and partners gathered to network, share insights, and take in presentations from some of today’s top digital marketers. Here’s a transcribed #MarinMasters streamcap in case you missed it.[...]

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Meet Dana: Marin Team Member & Inspiring Advocate

Marin Software is fortunate to have over 500 employees around the globe, and today we’re excited to tell you about Dana Carpenter! A member of our research team in Austin, Dana is also an advocate for people with disabilities and recently participated in her second Ms. Wheelchair Texas.[...]

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Business as Usual After Google Announcement

Over the past couple days, you likely heard some alarming reports speculating on changes in how Google passes data to analytics software and advertisers. With Google’s official announcement in hand, we explain what this means for us and our customers.[...]

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Fifth UK & European Search Award in Four Years Confirms Marin’s Position as a Leader in Europe

We were delighted to pick up our fifth UK and European Search Award at last week’s ceremony in Iceland for our work with MoneySuperMarket. We also want to congratulate our numerous clients and partners who also won at the awards! [...]

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What Advertisers Need to Know about Google’s Upcoming Transition to Shopping Campaigns

Google announced today that all advertisers must fully transition to Shopping campaigns by late August 2014. After this date, advertisers will no longer be able to manage PLAs through standard Search campaigns, and all remaining PLA campaigns will be automatically upgraded to Shopping campaigns. Here’s what you need to know. [...]

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3 Basic Tweaks to Improve Your Paid Search Ad Copy & Increase CTR

Paid search involves a million moving parts, but today we want to call out ad copy as a particularly important aspect. Good ad copy is convincing, drives click-through rates, and makes your ad stand out relative to your competitors. Here are 3 basic tweaks you can make for better ad copy and CTR.[...]

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4 Best Practices for Search Beyond Google

Google versus Bing… While they may be duking it out for market share, these two search engines can actually go really well together as part of your overall online marketing portfolio.[...]

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