When it comes to managing spend across search and social channels, marketers are still figuring out what works best. Take a peek at the results from our search and social study for some helpful data and insights.[...]
This morning, Google announced several new AdWords updates which will become available in the coming months. Curious about the hype? Wondering what this all means? Our search and social expert breaks down the three key takeaways.[...]
Lots of Marin customers operate in challenging markets, and easyJet is a prime example. Take a look at how easyJet teamed up with Resolution Media and Marin Software to achieve their goals, and pick up some tips for your own campaigns.[...]
Last week, we were proud to host another engaging Marin Masters in NYC! Customers and partners gathered to network, share insights, and take in presentations from some of today’s top digital marketers. Here’s a transcribed #MarinMasters streamcap in case you missed it.[...]
Marin Software is fortunate to have over 500 employees around the globe, and today we’re excited to tell you about Dana Carpenter! A member of our research team in Austin, Dana is also an advocate for people with disabilities and recently participated in her second Ms. Wheelchair Texas.[...]
Over the past couple days, you likely heard some alarming reports speculating on changes in how Google passes data to analytics software and advertisers. With Google’s official announcement in hand, we explain what this means for us and our customers.[...]
We were delighted to pick up our fifth UK and European Search Award at last week’s ceremony in Iceland for our work with MoneySuperMarket. We also want to congratulate our numerous clients and partners who also won at the awards! [...]
Google announced today that all advertisers must fully transition to Shopping campaigns by late August 2014. After this date, advertisers will no longer be able to manage PLAs through standard Search campaigns, and all remaining PLA campaigns will be automatically upgraded to Shopping campaigns. Here’s what you need to know. [...]
Paid search involves a million moving parts, but today we want to call out ad copy as a particularly important aspect. Good ad copy is convincing, drives click-through rates, and makes your ad stand out relative to your competitors. Here are 3 basic tweaks you can make for better ad copy and CTR.[...]
Google versus Bing… While they may be duking it out for market share, these two search engines can actually go really well together as part of your overall online marketing portfolio.[...]
Did You Know? Search ad revenues totaled $18.4B in 2013, accounting for 43% of all internet ad revenue - via @sewatch pic.twitter.com/RHSHnn0uiS
Good luck with the new blog, @roardigitaluk! Check out ours at insights.marinsoftware.com.
Take a sneak peek at our Search & Social white paper data - they really do go better together: bit.ly/1nGZfXh #PPC #social
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