2014 Year in Review: Greatest Hits & Highlights

In our recent study of over 300 digital marketers, 75% said their job has become more complicated over the last year… and what a year it’s been! We’ve seen big publisher changes, new ad types, shifting buying behaviors, and growing mountains of data. Add that to the proliferation of channels and devices, and it’s clear […]

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The SERP In Review

We all know Google is constantly toying with the SERP. Sorting out what new tweaks Google is testing can be difficult at times, but I thought it’d be fun to do a side-by-side comparison of what the SERP looked like a year ago compared to what it looks like now for the same search term, […]

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Prove Your SEM Chops in the 7th Annual Biggest Search Geek Contest

Do you spend your days managing keywords, creative, and bids for paid search campaigns? Are you caught up on the latest best practices and trends to gain that competitive edge? If so, you may be our next Biggest Search Geek! Today, Marin Software and Search Marketing Expo are excited to announce the 7th Annual SMX […]

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Peak Seasons and the Power of Timing

Determining the best time to hit audiences with ads – and on which channels – is always a challenge. This process becomes even more complicated during peak seasons, such as in November in advance of the Thanksgiving holiday rush. Last November, we noticed that the best time for advertisers to reach customers on Facebook happened […]

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4 Best Practices for Utilizing Click-to-Call in Mobile Ad Campaigns

This is a guest post from Cody Kunning, Director of Search Engine Marketing for Marchex. Earlier this year, comScore released this data: mobile usage is now surpassing desktop for the first time since the Internet began. That’s a big deal. And it’s an even bigger deal for marketers who are wondering how to drive sales […]

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Tis’ the Season of RLSAs

During the last the last two Holiday seasons, Google Product Listing Ads (PLAs) captured the attention of performance marketers. Retailers adopted the ad type as though it were the latest fashion trend. And while we don’t see the use of Google Shopping campaigns and PLAs slowing down this season – we expect retailers to devote […]

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2 Tactics to Maximize ROI During Peak Seasons in 30-Seconds or Less

Marketers are familiar with the yearly crush around the November and December shopping period. Although the holidays get the most attention, peak seasons come and go multiple times a year and the timing can vary by industry vertical and company. We’ve provided two tactics that will take less than 30 seconds to implement to help […]

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4 Ways to Improve Measurement and Targeting Through Data Onboarding

This is a guest post from Justin Schuster, VP of Marketing for LiveRamp. Some of your most valuable marketing data lies within your CRM system, commerce platforms, and other customer databases. Through data onboarding, you can bring this data into your digital marketing applications and media platforms, which enables you reach customers with more relevant […]

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Black Friday 2014: Early Predictions

Black Friday and Cyber Monday are quickly looming and retail stores are already beginning to advertise and promote their deals for these annual events. This is also the first year that Shopping campaigns are available for advertisers, although we have an idea of what to expect based off Product Listing Ads (PLAs) last year. We […]

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5 Key Tactics to Unlock Missed Opportunities on Bing

Today’s sophisticated advertisers know the importance of investing in Bing Ads – they’re a great way to reach over 150 million unique searchers. But even the best advertisers have room to improve. That’s why we’re excited to reveal 5 key tactics to unlock missed opportunities on Bing! Let’s get started… Tactic #1 – Capitalize on […]

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