Marketing Insights
Marin Software's Official Blog

Infographic: Top 10 Trends in Digital Advertising 2019

Infographic: Top 10 Trends in Digital Advertising 2019

New ad formats, continued breaking news, and shifting ad budgets are all at the forefront of online marketing. In our infographic, see the top 10 things to watch out for, plus opportunities for tapping into the latest digital advertising trends of 2019. (Click to enlarge.)

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Get Your App In Front of the Right People

Get Your App In Front of the Right People

It’s been a few years since Apple introduced Search Ads, giving marketers the opportunity to promote their app at the top of relevant search results in the App Store—and it’s no surprise that they’ve proven to be effective in driving highly relevant app installs. If your business publishes iOS apps, it’s definitely worth taking a […]

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Giving Voice to the Future of Search

Giving Voice to the Future of Search

The world of search and product discovery is changing rapidly, particularly among younger users. Last year, PWC published an in-depth study that found that 71% of consumers would prefer to use their voice assistant to search than actually type a query. It’s clear that marketers need to adapt their search strategies to reflect emerging user […]

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A Recipe for Making the Best Use of Audiences In Your Ad Campaigns

A Recipe for Making the Best Use of Audiences In Your Ad Campaigns

Audience targeting is much like cooking—with the right ingredients, a few adjustments, and seasoning to taste, you can create something hearty and enticing. Like any good online recipe, we’ll start broad and dive into the details, and cover the options you have for building an excellent mixture of audience-enabled advertising campaigns. And, while you can […]

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YMS 2019: Learning About FOMO, JOMO, and FOBO in London

YMS 2019: Learning About FOMO, JOMO, and FOBO in London

Youth Marketing Strategy is a marketing conference in London focused on 16 to 24 year olds, otherwise categorized as Gen Z. Marin has been a sponsor of this conference for several years now, and it’s designed as a touchpoint for advertisers and brands looking to connect with a younger audience. So what generalizations can I […]

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Our Latest Benchmark Report: Q1 2019’s Most Popular Ad Formats

Our Latest Benchmark Report: Q1 2019’s Most Popular Ad Formats

In our latest digital advertising benchmark report findings, we discovered that Instagram continues to grow its share of Facebook spend, while newer ad formats like responsive search ads (RSAs) dominate as advertisers seek growth across channels and devices. Here are a few key takeaways: Responsive Search Ads Rise in Popularity: 24% of advertisers are running […]

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Facebook’s New Metrics and Changes to Potential Reach

Facebook’s New Metrics and Changes to Potential Reach

Starting April, 30, 2019, Facebook’s relevance score will be replaced with three new “granular” metrics, plus they’ll swap out six other metrics to provide more actionable insights. As of the changeover date, the old metrics will no longer be available in Facebook’s product interfaces or in the release of Ads Insights API v3.3. Another change: […]

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Checkout on Instagram: A New Opportunity for Retail Advertisers

Checkout on Instagram: A New Opportunity for Retail Advertisers

Instagram recently announced the launch of its new checkout feature, allowing you to buy products directly in the app, and making it easier and more convenient to buy from some of your favorite brands. Checkout on Instagram is currently a closed beta and only available to a handful of U.S. brands, including H&M, Nike, Prada, […]

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Marketers, Let’s Face the Amazon Skills Gap

Marketers, Let’s Face the Amazon Skills Gap

This article originally appeared in MediaPost. Amazon is quickly becoming the third advertising pillar that will effectively disrupt the established dynamic of the Google and Facebook duopoly. This is hardly a surprise, given that Amazon’s platform serves as a homepage for internet users. But marketers are not necessarily prepared for the intricacies involved with advertising […]

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4 Best Practices for Responsive Search Ads

4 Best Practices for Responsive Search Ads

Google’s responsive search ads (RSAs) have been up and running since mid-2018, and several best practices are emerging that focus on a few key areas: Strategies for getting started Creative variety Pinning Optimization Here, we detail each of these ways search advertisers can create effective and high-performing RSAs. 1. Just Get Started The first step […]

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