Marketing Insights
Marin Software's Official Blog

Why Amazon Attribution Matters

Why Amazon Attribution Matters

What is Amazon Attribution? Amazon Attribution allows advertisers to measure the impact of non-Amazon search, social, display, email, and video media channels that drive searchers to buy your products on Amazon. Examples include third party search ads that lead directly to Amazon product pages, keywords with sitelinks, and social media advertising that directs users to […]

Read More »

How to Build a Social Media Marketing Funnel

How to Build a Social Media Marketing Funnel

Setting up a funnel for your social media channels is a vital step for sustainable, long-term growth. For marketers, it’s valuable to understand the path that your customers move through at each point of the user journey, from the moment they become aware of your brand, to their first purchase, to their evolution into a […]

Read More »

How Ad Tech Can Enhance The Home Delivery Experience During COVID-19 and Beyond

How Ad Tech Can Enhance The Home Delivery Experience During COVID-19 and Beyond

For many of us, our shopping habits have been forced online. The stay-at-home orders, radical shifts in demand, undersupplied distribution channels, and difficulties with supply chains have disrupted our usual  behaviors and required us to shop in new ways, and away from brick-and-mortar locations.   . Even before the dramatic changes from COVID-19, online shopping […]

Read More »

Am I Using the Right Marketing Tech Stack?

Am I Using the Right Marketing Tech Stack?

Digital technology is available in its many forms to help you work faster. For marketing in particular, technology can improve the quality of your marketing output and ultimately help you generate more revenue and leads. With that said, today’s unprecedented shift is creating the urgent need for brands and their partners to think outside the […]

Read More »

When Smart Bidding Is Not the Smart Choice

When Smart Bidding Is Not the Smart Choice

Consumer behavior has been forced to immediately change as a result of COVID-19, and change on a massive scale. The transformation in consumer consumption is fluid, and we can expect it to continuously evolve over the coming weeks and months. For us marketing professionals, it poses the opportunity to shift and re-align to meet the […]

Read More »

Marin’s Dimensions vs. Google’s Labels

Marin’s Dimensions vs. Google’s Labels

Most search marketers are familiar with Google’s “Labels.” They’re a great visual reminder for keeping track of all sorts of things, such as your account’s keywords, ads, ad groups, and campaigns, so that you can quickly and easily filter and report on the data that is most important to you. Account organization is an extremely […]

Read More »

NEW: Google Debuts Organic Shopping Listings

NEW: Google Debuts Organic Shopping Listings

Last week, Google announced on its blog that moving forward “search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google.” This change is a major shift for Google as the company looks to expand its marketplace play as an […]

Read More »

Upcoming Webinar: “Marketplace Advertising Through and Post COVID-19”

Upcoming Webinar: “Marketplace Advertising Through and Post COVID-19”

Due to COVID-19, many businesses have been forced to suspend operations or drastically shift their models to endure. With government officials now talking about re-opening the economy, marketers are starting to think about what that “new normal” might look like and how it’s going to evolve in the weeks ahead.

Read More »

Making the Most Out of Marin’s Automated Alerts

Making the Most Out of Marin’s Automated Alerts

From spend monitoring to ad ranking, keeping tabs on your campaign performance across your different marketing channels can be a lot of work. And because optimization is the key to a successful campaign, it’s good to stay in the know. However, most of us are not on our computers all the time, so we need […]

Read More »

Navigating the Covid-19 Crisis: Tips on How The Travel Industry Should Respond

Navigating the Covid-19 Crisis: Tips on How The Travel Industry Should Respond

The travel and tourism sector is one of the world’s largest industries. The direct economic impact of the industry, including accommodation, transportation, entertainment and attractions, is approximated to be in the trillions of dollars.  Now more than ever, with the onslaught of COVID-19, marketers face a challenge like none before. As I put pen to […]

Read More »

Older Entries »