Marketing Insights
Marin Software's Official Blog

Do Your Instagram Ads Follow These 3 Best Practices?

This is a guest post from Sarah Burns, Content Manager at Boost Media. Instagram ads allow brands to share their story in the context of an inspirational and creative feed. With a global community of more than 500 monthly active users, it’s a great opportunity to get your brand discovered. Here are three creative best […]

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How to Increase Your Odds of a Successful Online Gambling Strategy

Online gambling is one of the most profitable digital industries, and it’s constantly expanding. Yet, it’s also one of the most challenging markets for digital advertisers. As technologies improve and strategies develop, the competition grows fiercer each day. At the same time, the rise of social media forms a perfect marriage between a gaming industry […]

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The Good, the Bad, and the Unviewable—The State of Ad Viewability

Digital advertisers are worried about ad viewability. How worried are they? According to a survey that Mixpo conducted this year, 69% of them are “extremely concerned” or “very concerned.” That’s the bad. As we mentioned in our post on programmatic buying transparency, the environmental transparency of an ad is as important as the campaign’s message […]

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Mobile Display Goes Up, but Tablet’s on the Decline

Between the distant frenzy of the Q4 shopping season and the rising calm of midyear, Q2 tends to be the quietest quarter. However, this doesn’t mean there’s nothing happening. Among other things we found in our research, mobile display played a larger role this Q2—but overall, the ubiquitous move to mobile is actually slowing down. […]

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An Interview with Jennie Pakradooni, Executive Assistant

The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites. What do you currently do at Marin Software? Were there other roles you previously held here? I’m Executive Assistant to the EVP of Product and Technology, SVP of Customer […]

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Captivate Your Audience with Facebook Video Carousels

This is a guest post from Sarah Burns, Content Manager at Boost Media. The Most Engaging Ad Format on Facebook Arguably the most engaging ad format available on Facebook, the video carousel is growing at a rapid pace. Since Facebook first evolved the format by giving advertisers the option to display video in the carousel […]

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Mobile Consumers & Their Holiday Shopping Habits

This is a guest post from Emily Hodges, Marketing and Public Relations Manager at Kiip. We’re four months out from the holiday season. Yet, in the ad industry, we all know that brands are already plotting their marketing strategies and how they can effectively capture their targeted mobile audiences for the biggest shopping season of the […]

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What Makes a “Good” Video for Social?

This is a guest post from Daniel Rohsler, Digital Marketing Account Manager at 3Q Digital. Brands are finally investing heavily in videos for social platforms. Although the attention is now there, clients often ask about best practices for making a “good” video for social. Facebook has been making a slow but steady switch to showing […]

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Yahoo! Japan Advanced URLs—What You Need to Know

Last year, Marin partnered closely with our customers to transition over two billion URLs to Google’s new Upgraded URLs format. With Yahoo! Japan’s support following suit this year with Advanced URLs, we’ve created best practices to ensure our clients have a seamless upgrade. Yahoo! Japan Tracking Considerations As our clients prepare for their upgrades, we […]

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4 Underutilized Functions and Features of Google Shopping

Shopping has been a hot-button topic for some time now. While many customers have launched successful Shopping campaigns, there are some lesser-known features that may provide a quick additional boost or improvement to your current efforts. Four such features are: SKU-level reporting (Marin) Campaign priority settings (Marin) Automatic item updates (Google Merchant Center) Promotions (Google […]

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