This article first appeared in TotalRetail. In an attempt to capitalize on the lucrative and competitive digital ad market, social platforms are positioning themselves as the answer for every marketer’s needs. In the early days of social media, advertisers flocked to Facebook and Twitter because of their huge numbers of daily active users and amount […]
This is a guest post from Carolanne Hornung, Senior Account Manager at 3Q Digital. Q4 is here. Advertisers are wondering, “How can I beat last year’s holiday sales?” In this article, we focus on how you can gain the upper hand using Google Ads, Customer Match, and Similar Audiences to meet your holiday goals. What They […]
Earlier this year, we released The State of Digital Advertising Report 2019—the result of our annual survey of over 450 digital marketing professionals in the U.S. and U.K. across several key industries. While these marketers face many common challenges regardless of industry, we noticed that responses often varied slightly from vertical to vertical. Retail is […]
With the rise of Shopping ads campaigns and other dynamic ad formats, feed automation is now a crucial aspect of maximizing performance on search marketing programs. Once you’ve prepped your product feed and inserted all the right keywords, there’s an important next step: making sure your feed is optimized for peak performance. Here, we discuss […]
This is a guest post from Zenia Johnson, Account Lead at 3Q Digital. Although we’ve barely finished the leftover barbecue from Labor Day weekend, every seasoned marketer knows what’s right around the corner: the inevitable start of the 2019 holiday season. With the start of that comes meetings and conversations where we chew over the […]
Nautilus was working with an agency that used its own ad accounts to run Nautilus campaigns on Facebook. The agency “owned” the data and was reluctant to share any kind of historical performance. Without any kind of first-party data to build valuable insights from and optimize towards, Nautilus was eager to partner with a team […]
Amazon’s Sponsored Products ads are one of the fastest growing ad types in the industry. Marketers who’ve eagerly joined the party may wonder: how do I maximize results and continue to scale? As Amazon adds to its native optimization features and evolves its offering, marketers can leverage Marin’s patented automated bidding algorithm on Amazon Sponsored […]
Starting in October, Google will no longer be offering average position as a metric. Read on to learn more about transitioning to the new impression share and impression rate metrics and what Marin can do to help. So…What Are Impression Share and Impression Rate? By definition, impression share is the percentage of impressions that your […]
When I first started working in digital marketing, part of my training process was learning about best practices, campaign structure, and all kinds of additional tools provided by publishers and third party vendors to drive success for brands. As discussed in my previous posts, it’s important to know your brand and your customers, and to […]
We’re excited to announce that Marin Software has been included in the Amazon Advertising find-a-partner directory. MarinOne eCommerce provides retailers and brand advertisers the campaign management and automation tools they need to drive sales and grow profitably. The stunning growth of Amazon Advertising is noteworthy for any advertiser—in July Amazon announced in its Q2 earnings […]
When it comes to social advertising, the major platforms are positioning themselves as the answer to every marketer’s needs. Still, ROI is the bottom line for marketing teams today. Marin's Warut Wampool shares his thoughts and guidance. ow.ly/PKF050wI264 pic.twitter.com/v0stskxxF1
Privacy is a top concern amongst marketers, according to our 2019 State of Digital #Advertising survey. @maureenmorrison pulls in in our data to support her article on how agencies can address the rise of privacy regulation. Read here: bit.ly/2VtuAEH via @DCNorg pic.twitter.com/LcIul7gxZH
Marin Software's research shows data privacy, tracking restrictions, and ad blocking as top priorities for digital marketers. Maureen Morrison at Digital Content Next reviews ways to navigate the changing regulatory landscape. ow.ly/Zsa850wHPHq @maureenmorrison @DCNorg pic.twitter.com/07RROfWFqV
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