Marketing Insights
Marin Software's Official Blog

Ensuring Cross-Channel Success: An Interview with Connie Lanter

Ensuring Cross-Channel Success: An Interview with Connie Lanter

Connie Lanter is a Senior Customer Success Director in Marin Software’s San Francisco office, with over 20 years of experience in customer success and account management. She helps digital and traditional advertisers across a diverse range of industries improve marketing results and drive revenue. What do you do at Marin? I work closely with some […]

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Marin Software’s GDPR FAQ

Marin Software’s GDPR FAQ

As your Ally in Digital, Marin Software believes that securing and protecting sensitive and confidential customer data is central to everything we do. Over the past year, we have been working hard to refine internal processes and procedures to ensure GDPR compliance. We believe Marin is in compliance with GDPR. Below is a summary of […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this new weekly series, we list the stories that are grabbing our team’s attention. 1. Stories are about to surpass feed sharing. Now what? Josh Constine of TechCrunch looks […]

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Facebook F8: A Little Human Connection Goes a Long Way

Facebook F8: A Little Human Connection Goes a Long Way

At this year’s Facebook Developer Conference, Mark Zuckerberg was quick to address the (not-quite) Elephant in the News, acknowledging recent data privacy issues and outlining the steps Facebook is taking to return to its main focus as a social network: connecting people with others in their lives. He also announced a new dating app, another […]

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The Key Elements of Successful Audience Optimization

The Key Elements of Successful Audience Optimization

Audience optimization is one great way to ensure your social ad campaigns meet your goals. However, what’s involved with optimization, and what things should you keep in mind to maximize the effectiveness of your campaigns? In this article, we discuss the main elements of audience optimization and how to set your social campaigns up for […]

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Marin Wins ‘Best Search Software’ at the Drum Awards

Marin Wins ‘Best Search Software’ at the Drum Awards

We’re excited to share Marin’s win at this year’s Drum Search Awards in London, where our search solution was recognized for its innovative features: First Party Data/Personalization: Marketers can personalize targeting based on real audience insights Marin SmartSync: Allows brands and marketers to ‘copycat’ their campaigns from Google to Bing with one click Search Intent: […]

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How Does Search Attribution and Brand Incrementality Work?

How Does Search Attribution and Brand Incrementality Work?

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. While attribution is simply the act of assigning conversion credit to certain keywords or ads, many advertisers are beginning to realize the importance of understanding how it works. Attribution plays a large role in how advertisers perceive their campaign performance. Without a […]

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3 Ways to Get Started with Amazon Advertising

3 Ways to Get Started with Amazon Advertising

When buyers search for a product, they’re increasingly turning to Amazon as their first stop. There’s no doubt that Amazon advertising is on the rise, but is it enough to loosen Google and Facebook’s iron grip on the digital advertising landscape? We think so. Amazon’s ad revenue is now $2 billion, and it’s the largest online […]

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Europe’s in the Zone: Our Q1 2018 Digital Advertising Benchmark Report

Europe’s in the Zone: Our Q1 2018 Digital Advertising Benchmark Report

Our Q1 2018 benchmark report shows that search ad spend increased 11% around the globe, fueled by significant eurozone growth of 30%. Also, mobile advertising accounted for 40% of total search spend, representing a growing market share. Advertisers should be aware that mobile ads still offer a 33% discount versus desktop CPCs globally, a bargain […]

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How to Use Facebook Messenger to Drive Business Results

How to Use Facebook Messenger to Drive Business Results

Why advertise on Facebook Messenger? Over the last few years messaging has become more important and popular. Believe it or not, since the beginning of 2015, there have been more people using messaging apps than social networks. We recommend that all forward-looking advertisers consider where messaging stands in their social media strategy. Businesses might be […]

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