In late November 2013, Facebook announced that its campaign structure would get a major overhaul in the new year. The revised structure includes a new management “level” called the Ad Set. Our social expert breaks down the changes and explains how Marin is prepared to ensure a smooth transition.[...]
The search for summer interns is already on, and our recruiting team has been hitting the road! Last week we visited Cal and Oregon State, and hosted a great Super Saturday event. If you have questions about summer internships, feel free to reach out to @MarinCareers.
Facebook’s official launch of Custom Audiences from Your Website is a real game-changer. Here are 7 ways to reach, engage, nurture, and acquire customers across devices using this clever retargeting solution.[...]
Are you letting irrelevant clicks drain your piggy bank? This quick 15 minute read will cover the basics of your targeting options, how to identify where you might be wasting costs, and how to better understand data performances for superior optimization.
Facebook is an international phenomenon, and it’s only getting more global from here. This week, Facebook announced it would buy WhatsApp for a staggering $19 billion. We discuss where things stand and what this all means.[...]
Google’s Product Listing Ads represent a highly effective channel for online retailers of all sizes. Here are 5 quick tips to manage your PLA campaigns straight from our seasoned digital marketing manager, Brenda Ton.[...]
The difference between a good, serviceable bidding solution and an optimized solution is the difference between okay results and record campaign ROI. Learn the three things every enterprise advertiser should consider when evaluating a bid management solution.[...]