Google Shopping campaigns are a great opportunity for retail advertisers to review their current PLA campaigns and optimize them for even better results. However, as many retailers are managing sometimes millions of products across thousands of brands and hundreds of feeds, adapting to and mastering the new Shopping campaigns system can seem like a huge […]
Now that you’ve familiarized yourself with the new changes and functionalities you can expect from Google Shopping campaigns, it’s time to nail down where to start in your transition prior to the August rollout. The first thing to note is that regardless of how an advertiser’s existing PLA campaigns are set up today, there are […]
Once you have a good understanding of your high-value customers, you can start developing strategies to drive higher customer lifetime value. In our fourth and final blog post in this series, we cover 4 scenarios for increasing CLV.[...]
The World Cup has shown us crazy fans, incredible level of play, and even an unfortunate chomp to the shoulder. Hopefully you’ve been paying attention to your digital strategy through all this, because it turns out that the World Cup has had a huge impact on consumer behavior.[...]
The 80/20 rule, which states that 80% of your profitability comes from 20% of your customers, is a good place to start when segmenting customers based on customer lifetime value. Here are some recommendations for creating relevant customer segments.[...]
Whether you’re just getting started with retargeting or you’ve been at it for a while now, we all make mistakes from time to time. If you find yourself falling into any of these common traps, here are some suggestions to get yourself out, from the experts at Perfect Audience.[...]
It’s important to segment your customer data to gain useful insights, but the relevant segments may not become apparent until you start wading through financial data. In this post, we’ll discuss three important financial factors you’ll need for your customer lifetime value calculations.[...]
Here’s a fun little analysis we did. Now that Father’s Day and Mother’s Day are behind us, we thought it would be interesting to take a look at the paid search activity around each of these holidays. While it wasn’t surprising Mother’s Day came out ahead, the disparity was. Let’s start with ad spend. Advertisers […]
Customer lifetime value is an excellent metric to incorporate into your marketing strategy, and segmentation makes it that much more powerful. It helps you avoid the pitfalls of estimating the average revenue per user, allows you to focus on the segments that matter most, and provides insight so you can make better decisions.[...]
There’s been some new stories recently about a report eBay did last year claiming that paid search for large brands was pretty much worthless. Many of these stories are focused on the fact that online advertising is not living up to its promise. Here’s Marin CMO Matt Ackley’s take on the subject.
Transitioning to Google Shopping campaigns? Here are 7 tips to help you succeed during & after the migration process: bit.ly/1nbmQ3V
Why You Should Do Dynamic Retargeting on Facebook ppchero.com/why-you-should… via @ppchero @AnitaAvram #PPC
We're delighted to have been nominated alongside MoneySuperMarket for Best Use of Paid Search at @dadiawards dadiawards.com/nominations/25…
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