The Publisher Spotlight is a series in which we’ll be introducing premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, Eric Simons, co-founder of the open source developer-focused education platform Thinkster (and also famously known as the AOL Squatter), speaks about his success with the […]
This is a guest post from Sarah Burns, Content and PR Manager at Boost Media. Though digital marketers are generally swimming in data, it can be tough to come by real-time data that is applicable for creating a brand messaging strategy. The status quo has often failed to deliver bottom-line results while frustrating channel marketing […]
This is a guest post from Peter Harrington, Sr. Product and Partner Manager at Bing Ads. With the New Year come resolutions of all shapes and sizes. For advertisers, resolving to spend search ad dollars more effectively and successfully in 2015 has never been easier to achieve. As has been reported, Bing Ads saw an […]
Did you know that there are 2.1 billion searches on Twitter every day? There are millions of people who use Twitter search to understand what’s happening right now and to stay updated on the latest news and trends. On Twitter Ads, advertisers have the ability to run different types of ad campaigns, but if you’re […]
As a digital marketer, you’ve likely noticed that the industry has been on a roll, with internet advertising revenues reaching $11.7 billion in the second quarter of 2014 alone – a 14% YoY increase. But with this growth has also come concern. (If you’ve felt some of these effects, you’re not alone.) To try and […]
In our recent study of over 300 digital marketers, 75% said their job has become more complicated over the last year… and what a year it’s been! We’ve seen big publisher changes, new ad types, shifting buying behaviors, and growing mountains of data. Add that to the proliferation of channels and devices, and it’s clear […]
We all know Google is constantly toying with the SERP. Sorting out what new tweaks Google is testing can be difficult at times, but I thought it’d be fun to do a side-by-side comparison of what the SERP looked like a year ago compared to what it looks like now for the same search term, […]
Do you spend your days managing keywords, creative, and bids for paid search campaigns? Are you caught up on the latest best practices and trends to gain that competitive edge? If so, you may be our next Biggest Search Geek! Today, Marin Software and Search Marketing Expo are excited to announce the 7th Annual SMX […]
Determining the best time to hit audiences with ads – and on which channels – is always a challenge. This process becomes even more complicated during peak seasons, such as in November in advance of the Thanksgiving holiday rush. Last November, we noticed that the best time for advertisers to reach customers on Facebook happened […]
This is a guest post from Cody Kunning, Director of Search Engine Marketing for Marchex. Earlier this year, comScore released this data: mobile usage is now surpassing desktop for the first time since the Internet began. That’s a big deal. And it’s an even bigger deal for marketers who are wondering how to drive sales […]
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