Marketing Insights
Marin Software's Official Blog

10 Best Practices for Combining Paid Search and Social

10 Best Practices for Combining Paid Search and Social

The digital advertiser typically has a one-word goal: growth. These 10 best practices illustrate how to coordinate Facebook and Google campaigns to deliver superior results. Planning Coordinate your story across channels. Develop a narrative that includes consistent messaging across channels. For example, if you’re running a direct response initiative to drive e-commerce sales, make sure […]

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9 Tactics to Be a Native Advertising Pro

9 Tactics to Be a Native Advertising Pro

According to a recent HubSpot report, reading a native ad headline yields 308 times more consumer attention than processing an image or banner. The question, at this point, isn’t whether or not native advertising can be effective. It’s how best to utilize native ads to drive consumer engagement and increase conversions. Marin partnered with Yahoo to […]

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Facebook Advanced Custom Audiences: The Power of Qualified Visits

Facebook Advanced Custom Audiences: The Power of Qualified Visits

In midsummer 2016, Facebook rolled out the ability to add an advanced extra layer onto their Website Custom Audiences. This additional layer now means you can capture users by the number of times they visited a certain web page, or the amount of time spent on your website or web page. This has given advertisers […]

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4 Facebook Creative Tips to Bring the Clicks

4 Facebook Creative Tips to Bring the Clicks

When your day-to-day is all about getting those numbers under targets, it’s easy to get mired in ongoing improvements and ignore quick wins. Your creative can be one such victory. Tweak your creative strategy in just the right way and follow a few Facebook ads best practices, and watch what happens to your monthly metrics. […]

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Bridging the Online and Offline Worlds: How to Set Up Offline Events for Facebook Campaigns

Bridging the Online and Offline Worlds: How to Set Up Offline Events for Facebook Campaigns

As online retail continues to grow, small brick-and-mortar stores are increasingly developing attractive e-commerce websites and investing in digital advertising. However, for the majority of these businesses, their lion’s share of revenue stream is still offline, in-store sales. In a former life, I owned a physical retail store. My business partner and I would debate […]

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Why It’s Vital to Have Strong Ad Copy

Why It’s Vital to Have Strong Ad Copy

This is a guest post from Ashley Aptt, Account Lead at 3Q Digital. Many advertisers underestimate the impact that ad copy can have on paid search performance. But ad copy is an essential element in generating traffic to your site, learning about your target audience, and improving efficiency to save money and drive stronger results. […]

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9 Essentials for Your Social Advertising Campaigns, Part 3

9 Essentials for Your Social Advertising Campaigns, Part 3

Episode 3: Tracking and Optimization This is the third and final part of a series that explores all the things social marketers should do when setting up their social ad campaigns. In our previous posts, we discussed account structure and creative, and targeting and bidding. Without conversion measurement and continual improvement, your Facebook campaigns won’t realize their […]

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Top Five Tips for Travel Advertising on the Bing Network

Top Five Tips for Travel Advertising on the Bing Network

This is a guest post from Sarah Essa, Insights Manager at Microsoft Advertising. The digital transformation of the travel industry continues to gain huge momentum—eMarketer forecasts that digital travel researchers and bookers in the UK will reach over 30 and 27 million in 2017.[1] Because of so much forward motion, search engines have become a […]

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9 Essentials for Your Social Advertising Campaigns, Part 2

9 Essentials for Your Social Advertising Campaigns, Part 2

Episode 2: Targeting and Bidding This is a three-part series that explores all the things social marketers should do when setting up their social ad campaigns. In our second post, we look at best practices to target effectively and bid for the greatest ROI. For the first three tips see our previous article on account structure […]

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Rake in More Revenue with a Combined Search and Social Strategy

Rake in More Revenue with a Combined Search and Social Strategy

We all know the two most popular websites in the world right now—Google and Facebook. On any given day, people are performing close to 3 billion Google searches, and over a quarter of the world’s population use Facebook. Bing is also growing fast and is now a major SEM contender.     Advertisers have much […]

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