Marketing Insights
Marin Software's Official Blog

Healthcare Advertising is in Good Condition and Growing Stronger

According to Charles Schwab, demand for health care products and services is on the rise. And, despite the uncertain regulatory outlook heading into the new year, if spending and clicks are any indication, then consumers and healthcare advertisers can boast of a clean bill of health. We took a look at the Marin Advertising Index […]

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Your Content Knows Best: the Case for Dynamic Search Ads

This is a guest post from Jacob Ehrnstein, Search Account Manager at 3Q Digital. One of the search marketer’s best weapons is a Dynamic Search campaign. As you may or may not know, Dynamic Search campaigns rely not on keywords for targeting, but instead use your site’s content to create and target your ads based […]

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5 Tips for Your Holiday Display Campaigns

This is a guest post from Sarah Burns, Content Manager at Boost Media. The holiday season is here! To launch successful holiday display ad campaigns, marketers need to be thoughtful about the creative, the offer, and the timing. Here at five tips to catalyze your holiday display ads through the New Year. 1. Use holiday-specific […]

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Holiday Retargeting Techniques for Marketers and Brands

Holiday shopping’s in full swing. If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are. Online sales are forecast to increase between seven and 10 percent over last year to as much as $117 billion. We made your list, so check it twice, and take these steps to boost campaign […]

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What Marketers Should Do Every Day Through Peak Shopping Season

We’re headed into another peak retail season, which runs from now through Christmas Day. Considering not-so-recent trends in Shopping and mobile, many marketers are hedging their bets on this being the biggest online retail season yet. Preparation is key, and understanding what went well and what didn’t last year—and when it did and didn’t—will help guide decision-making in […]

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Advanced PPC with Transparent Automated Bidding

In PPC, there are two main approaches when it comes to bidding workflow—manual and automated. Over the years, there’s been debate among search marketers on the pros and cons of each approach. Search marketers have differing opinions on which yields the best outcomes. The Great Manual Versus Automated Debate One of the main arguments in […]

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An Interview with Claire Choe, Software Engineer

The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites. What do you currently do at Marin Software? Were there other roles that you previously held here? I’m a software engineer in the Publisher Framework team. I usually work […]

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Working with Marin Search: How to Optimize Sub-Categories Within Bidding Folders

If you’re an enterprise search marketer, you’re likely managing thousands to millions of keywords. To automatically improve performance, increase brand awareness, get back valuable time, and attain those magic revenue numbers, Marin Search and its bidding folders can help. If you’re already using Marin Search, follow these tips to make sure you’re maximizing value. Or, […]

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The Post-Christmas Buying Rush: Are Your Social Campaigns Prepared?

Shopping doesn’t end after the holidays—according to a National Retail Federation survey, 65% of shoppers plan to keep shopping after Christmas. Use this time of year to convert them to loyal customers with new demand generation and cross-sell opportunities. Demand Generation and Cross-Sell Don’t let your holiday campaigns go to waste—keep aiming for more purchases. […]

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Riding the Black Friday and Cyber Monday Wave

Here we go again. The shopping period is already here, and season-crazy advertisers are going where every ad campaign has gone before, but now even more so—online and mobile. This year’s expected to be even more frenzied—and lucrative—than the last. To help you maneuver through the upcoming spending sprees and plan for a successful holiday […]

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