Marketing Insights
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Posts Tagged ‘Custom Audiences’

Facebook Advanced Custom Audiences: The Power of Qualified Visits

Facebook Advanced Custom Audiences: The Power of Qualified Visits

In midsummer 2016, Facebook rolled out the ability to add an advanced extra layer onto their Website Custom Audiences. This additional layer now means you can capture users by the number of times they visited a certain web page, or the amount of time spent on your website or web page. This has given advertisers […]

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Facebook Ads: Using Website & Conversion Data to Build Lookalike Custom Audiences to Target Relevant Prospects

Facebook Ads: Using Website & Conversion Data to Build Lookalike Custom Audiences to Target Relevant Prospects

Facebook is one of my favorite channels to advertise on because there are many different levers you can use when it comes to targeting and reaching the right prospects for your business. To imagine that there’s 1.35 billion monthly active users that I can target with my ads makes me feel like I have the […]

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7 Smart Ways to Retarget Across Devices with Facebook Custom Audiences

7 Smart Ways to Retarget Across Devices with Facebook Custom Audiences

Facebook’s official launch of Custom Audiences from Your Website is a real game-changer. Here are 7 ways to reach, engage, nurture, and acquire customers across devices using this clever retargeting solution.[…]

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Marin Study Reveals Facebook Custom Audiences Delivers 64% Lower CPA

Marin Study Reveals Facebook Custom Audiences Delivers 64% Lower CPA

It’s no secret that global Facebook advertising spend has grown significantly over the past year due to sweeping changes Facebook unleashed to their campaign creation workflow, creative options, mobile advertising capabilities, and targeting options. Of these changes, we believe none is more important than the introduction of Custom Audiences targeting. And our customers have shown […]

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Custom Audiences – Making the Most of Facebook Features, Part 1

Custom Audiences – Making the Most of Facebook Features, Part 1

This blog series will discuss how users can take advantage of Facebook features to reach potential customers efficiently and effectively. Today, we will focus on how advertisers can use Custom Audiences to improve their targeting and acquisition efforts.[…]

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Facebook Custom(er) Audiences Bridges the Gap for Marketers

Facebook Custom(er) Audiences Bridges the Gap for Marketers

Kudos to Facebook for continuing to innovate. The recent release of Custom Audiences has started to bridge the gap for marketers who’ve been trying to find their “known” customers on Facebook. Having come from a background working in consumer analytics and digital marketing, I am all too familiar with loyalty programs, CRM databases and customer profile segmentation systems. With the advent of Facebook advertising, the problem has become tying an individual’s information from these systems to his or her respective Facebook profile. […]

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