Marketing Insights
Marin Software's Official Blog

Marin and Google Renew Revenue Share Agreement to Drive Innovation in Paid Search

Marin and Google Renew Revenue Share Agreement to Drive Innovation in Paid Search

By   September 22nd, 2021

This week, we disclosed that Google and Marin have entered into a new 3-year revenue share agreement. The agreement supports innovation and choice in paid search management and optimization. Google has agreed to make revenue payments to Marin based on the total paid search spend Marin’s customers are managing on our platform across Google and other search publishers.

Independent solution providers like Marin improve the ecosystem and help advertisers succeed. With the revenue share payments, Marin will further develop and enhance our MarinOne platform to serve the needs of the world’s leading search advertisers. 

Our goal with MarinOne is to complement the tools built by the publishers, expanding advertising abilities to analyze, automate and optimize their digital marketing campaigns. As an independent third-party, we help advertisers leverage their data and make better budget allocation decisions and deliver better results across all publishers.

This agreement provides an additional source of revenue and will support Marin’s investments in innovation and delivering value to our customers. 

Digital marketing is an ever changing industry and we are in a great position to help our customers deliver more growth and maximize the return on their digital marketing investments.

Onward,

Chris Lien