With increasing data privacy restrictions, it is becoming more difficult to reach your intended audience on Facebook. These updates have included the removal for Partner Categories, iOS14, and in 2023, the removal of cookies from Google Chrome. With each piece of the Facebook marketing funnel likely to see an increase in cost, finding a solution […]
Raise your hands if you shopped on Instacart in the last year? Keep your hands up if you advertised with Instacart last year? Well, if you’re a CPG brand I’m sure you’ve still got your hand up. Instacart is the leading online grocery platform in North America. The company has partnered with more than 600 […]
Welcome to part three of our Amazon Prime Day 2021 three-part series. In part one, Are you ready for Prime Day 2021?, we took a look at last year’s performance, noted key deadlines for retailers, and highlighted some top-level levers to get the most out of Prime Day, before, during and after the event. In […]
Welcome to part two of our Amazon Prime Day 2021 three-part series. In part one, Are you ready for Prime Day 2021?, we took a look at last year’s performance, noted key deadlines for retailers, and highlighted some top-level levers to get the most out of Prime Day, before, during and after the event. Since […]
Marin Software has been recognized as an Apple Search Ads Partner specializing in campaign management. Apple Search Ads Partners are leading companies skilled in helping Apple Search Ads Advanced customers manage, measure and optimize their campaigns. Marin has been helping digital advertisers get the best performance from their advertising campaigns for almost 15 years and […]
Say what? Yes, you read that correctly. Since the start of digital advertising, there has been a thin line between organic and paid search data. There have been many tests and studies conducted on how organic data can influence paid search data and vice versa. With MarinOne, you can add a bit of control to […]
Google recently announced that the current Google AdWords API will sunset on April 27, 2022. Anyone using this API will need to migrate to the Google Ads API by that date. While the new API has a lot of benefits, this upgrade requires a major overhaul for advertisers, brands and agencies using the current API. […]
It’s that time again. Over the past few years – typically around mid-July – Amazon has launched Prime Day for its Prime members to shop new deals and discounts. Although last year’s shopping event was delayed to October due to the ongoing coronavirus (COVID-19) pandemic, Amazon’s first quarter results call, the company announced that Prime […]
Marketers know the importance of an optimized conversion funnel and its impact on a business’s profit. However, complex conversion funnels with long sales cycles are typical in many industries. Buying a car, finding the right university or procuring a new piece of software can often take months (and sometimes years) from initial research to completion. […]
Apple’s latest iOS update has now launched and users are now updating their software to version 14.5. Apple has also announced dates for its annual Worldwide Developers Conference (WWDC), which should include announcements for iOS 15, and will take place from June 7th through 11th. How will this affect me? Starting with iOS 14.5, iPadOS […]
Raise your hands if you shopped on Instacart in the last year? MarinOne now integrates with Instacart ads. Read our new blog to learn more about our integration. #MarinOne #instacart #eCommerce #retailmarketing ow.ly/ern950Fhqky pic.twitter.com/OQ0B2Be6q1
Happy Prime Day! Don't forget to keep the momentum going during the period after Prime Day. Read our new blog to learn how to. #primeday2021 #amazonadvertising #MarinOne ow.ly/EGqe50Ffb8o pic.twitter.com/F0bGYpRilP
D-7! Prime Day 2021 will kick off on June 21 and run through to the end of June 22. Read about best practices and optimization techniques in our latest blog. #amazonadvertising #primeday2021 ow.ly/Myvs50Fail7 pic.twitter.com/dOrHoce2S5
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