Nautilus was working with an agency that used its own ad accounts to run Nautilus campaigns on Facebook. The agency “owned” the data and was reluctant to share any kind of historical performance. Without any kind of first-party data to build valuable insights from and optimize towards, Nautilus was eager to partner with a team […]
Amazon’s Sponsored Products ads are one of the fastest growing ad types in the industry. Marketers who’ve eagerly joined the party may wonder: how do I maximize results and continue to scale? As Amazon adds to its native optimization features and evolves its offering, marketers can leverage Marin’s patented automated bidding algorithm on Amazon Sponsored […]
Starting in October, Google will no longer be offering average position as a metric. Read on to learn more about transitioning to the new impression share and impression rate metrics and what Marin can do to help. So…What Are Impression Share and Impression Rate? By definition, impression share is the percentage of impressions that your […]
When I first started working in digital marketing, part of my training process was learning about best practices, campaign structure, and all kinds of additional tools provided by publishers and third party vendors to drive success for brands. As discussed in my previous posts, it’s important to know your brand and your customers, and to […]
We’re excited to announce that Marin Software has been included in the Amazon Advertising find-a-partner directory. MarinOne eCommerce provides retailers and brand advertisers the campaign management and automation tools they need to drive sales and grow profitably. The stunning growth of Amazon Advertising is noteworthy for any advertiser—in July Amazon announced in its Q2 earnings […]
I’ve encountered many in B2B who say they’re struggling to find success with social channels and, portfolio-wide, to convert qualified leads to opportunities. Some struggle to just find qualified leads. Not surprisingly, these same advertisers all fall short in adopting the six strategies I’ve found to be integral to building and maintaining healthy social ROI. […]
For years now, digital marketing experts have touted the unshakeable duopoly of Google and Facebook. Now, Amazon has gatecrashed the party with its digital advertising platform’s display and sponsored ads. With Amazon’s $900B+ market capitalization, it’s hard to name what Amazon isn’t doing these days—content and streaming video, grocery delivery, smart home hardware, and home […]
In our latest digital advertising benchmark report, we found a 40 percent ad spend increase in eCommerce as Amazon maintains its healthy lead. Shopping ads represented 37 percent of total search spend share, as Google Shopping continues to be a key source of traffic and online orders for many retailers. A few other key takeaways: […]
According to Red Crow, people are exposed to 4,000 to 10,000 ads a day. That’s not counting TV, radio, print, and billboards—or the constant demands of work, family, and/or school. The people you’re trying to reach as an advertiser are overloaded, overstimulated, and overwhelmed. Despite this reality—or perhaps because of it— there are things your brand […]
In the highly competitive travel booking space, Kiwi wasn’t hitting their goals. The Kiwi teams were also spending countless hours analyzing campaign data to determine the appropriate bid strategy based on campaign targets. Marin’s performance marketing experts provided extensive guidance and consultation to ensure MarinOne Bidding—with its “always-on” responsive algorithm—delivered what Kiwi wanted. The results? […]
As Amazon adds to its native optimization features and evolves its offering, marketers can leverage Marin’s patented automated bidding algorithm. #Amazon #BidOptimation #DigitalAdvertising ow.ly/n12I50vXYRP pic.twitter.com/ga5p6U0Udq
Without the right data for insights and optimization, Nautilus wanted to partner with a team to build an audience-aligned social marketing strategy. Find out how Marin's Managed Services team helped. ow.ly/EQpe50w7lpJ pic.twitter.com/E3NCYM7UGM
After you set a baseline with Google Analytics, audience targeting is easy to implement and test to find the best configuration for your organization. Find out more in our white paper. ow.ly/wKq050w911z #audiences #audiencetargeting pic.twitter.com/MjTlaxJ4oh
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