Marketing Insights
Marin Software's Official Blog

How Have Responsive Search Ads Been Performing?

How Have Responsive Search Ads Been Performing?

This is a guest post from Charlotte Haab, Account Lead at 3Q Digital. A few months back I gave you the scoop on Google’s latest ad type: responsive search ads. How have these ads been performing since their release? Refresher: The Lowdown on RSAs Responsive ads essentially mix and match from a variety of pre-written […]

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Three Elements of an Effective Google Shopping Campaign

Three Elements of an Effective Google Shopping Campaign

The right campaign structure is the foundation of a successful Shopping campaign. The trick is to get a strategy in place—once you have a process it often builds on itself, leading to even greater successes. There are three elements to effective Shopping Campaigns: strategy, optimization, and the tools or platforms to automate and analyze your […]

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How Advertisers Can Get Started with Responsive Search Ads

How Advertisers Can Get Started with Responsive Search Ads

By now, most search advertisers have heard about Google’s responsive search ads. Still, SEM aficionados are still getting their heads around this latest ad type. How does it work? Will it bring more clicks? How does it compare to text ads? Responsive ads choose the best-performing combinations from a search advertiser’s ad copy and assets. […]

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Ad Spend Increases on Black Friday and Cyber Monday—and It’s a Global Phenomenon

Ad Spend Increases on Black Friday and Cyber Monday—and It’s a Global Phenomenon

The holiday season is upon us and it’s always fun to analyze the aggregate performance of our advertisers on Black Friday and Cyber Monday. Each year when we “read the tea leaves”, some existing trends are reinforced while a new pattern jumps out at us. 2018 is no exception. More Clicks, Higher Spend As expected, […]

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Testing Effectively with Amazon Sponsored Brands

Testing Effectively with Amazon Sponsored Brands

Advertisers have access to additional placements with Sponsored Brands thanks to some recent enhancements that Amazon made. This ad type appears in highly visible top-of-page placements and at the bottom of the page. The prominence of these ads highlights the importance of testing. With so many variables (products, copy, images, etc.), advertisers have lots of […]

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Perfect Audience and Shopify: One-Click Integration, $250 Free Credit

Perfect Audience and Shopify: One-Click Integration, $250 Free Credit

Perfect Audience is excited to announce our new integration with Shopify. Users of this leading eCommerce platform can now set up remarketing campaigns in a flash. With our one-click integration, we’ll import your Shopify product feed and automatically create a set of dynamic ads featuring your store’s products. Advertise to your site visitors and cart […]

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Why Facebook Stories Are All the Rage

Why Facebook Stories Are All the Rage

Instagram Stories are a huge success for Facebook. The format rolled out in August 2016 to the general Instagram public, and then to advertisers in March 2017. Now, Instagram can boast of 400 million people using Stories every day. This is more than double the 191 million Snapchat users, the platform where stories were first […]

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Retargeting Essentials for the 2018 Holiday Season

Retargeting Essentials for the 2018 Holiday Season

This year’s holiday season will beat 2017 in every major online retail category—the duration of the season, the amount spent, and the number of shoppers who engage. We’ve put together a list of tips to boost your retargeting click-through rate and conversions during this critical quarter and holiday season. We’ll also highlight a bunch of new Perfect […]

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Search Spend Grows as Instagram Thrives: Our Q3 2018 Digital Benchmark Report

Search Spend Grows as Instagram Thrives: Our Q3 2018 Digital Benchmark Report

In Q3 2018, paid search saw healthy 13% year-over-year growth—driven almost equally by increased click volume and rising CPCs—while Shopping ad budget share reached an all-time high of 36%. Also, Instagram ads gained ground, grabbing 15% of total Facebook spend, with Facebook’s news feed accounting for over 80%.   We share these insights and more […]

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What Candidates Are Doing Right—and Wrong—with Midterm Election Advertising

What Candidates Are Doing Right—and Wrong—with Midterm Election Advertising

This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. Whether it’s ominous video spots, sneaky “fake news,” or your favorite great aunt’s not-quite-sensitive Facebook comments, TV and online airwaves, channels, and networks are full of political messaging. Advertisers are in the thick of it. They can shape public opinion, but most […]

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