Marketing Insights
Marin Software's Official Blog

The State of Digital Advertising 2019

The State of Digital Advertising 2019

For our latest State of Digital Advertising report, we surveyed over 400 high-level digital marketers across 12 industries to find out their current goals, strategies, and concerns. What are some of their top priorities for this year and beyond? Combine the Strategic and the Tactical Advertisers are working hard on key strategic goals like increasing […]

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How to Complement Your In-Person Events with Facebook Ads

How to Complement Your In-Person Events with Facebook Ads

If you’re from the midwestern United States, as I am, you’ve noticed that the seasons have finally shifted. Winter feels like a memory, you’re hearing outdoor music more often, and grills are alight. With the change of seasons, our calendars fill with outdoor events, parties, and concerts. If your brand is joining the fray and […]

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How Premier Farnell Grew Revenue Incrementally with MarinOne Bidding

How Premier Farnell Grew Revenue Incrementally with MarinOne Bidding

Premier Farnell faced the constant challenge of operating its paid search and shopping campaigns at scale. With over 40 markets selling over 900,000 electronic components, it needed to ensure the best possible performance from their digital marketing campaigns. Thanks to MarinOne’s bidding technology, Premier Farnell identified opportunities for increasing account performance, with immediate improvements in […]

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Amazon Prime Day—Retailers, Are You Prepared?

Amazon Prime Day—Retailers, Are You Prepared?

One of the biggest online retail events of the year is looming on the horizon and fast approaching. Amazon Prime Day 2019 will be the fifth annual event, taking place July 15th and 16th. Amazon introduced Prime Day back in 2015 to celebrate the 20th anniversary of its founding. It was a one-off sales event […]

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Testing Effectively with Amazon Sponsored Brands Campaigns

Testing Effectively with Amazon Sponsored Brands Campaigns

Just as they do with Sponsored Products, Amazon advertisers also have access to impactful placements with Sponsored Brands, which can help drive more clicks and better post-click customer interactions. The prominence of these ads at the top of the page highlights the importance of testing. With so many variables (products, copy, images, etc.), advertisers have […]

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All About Amazon’s Sponsored Products Ads: Your Targeting Options

All About Amazon’s Sponsored Products Ads: Your Targeting Options

This is the second article of a three-part series on Amazon’s Sponsored Products ads. Be sure to check out our previous post on building the right structure. What’s in a Search? Amazon ads use keyword targeting that surfaces results based on words and phrases that customers search with. In order to make sure your ads […]

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All About Amazon’s Sponsored Products Ads: Building the Right Structure

All About Amazon’s Sponsored Products Ads: Building the Right Structure

Amazon is on a mission to help advertisers increase awareness and drive sales on its platform. To this end, they’ve made a suite of ad types available that more and more advertisers are embracing, including the focus of this three-part series—Sponsored Products. With the Amazon Sponsored Products ad campaign type, you can create innumerable combinations […]

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Responsive Search Ads: The Latest Data Insights

Responsive Search Ads: The Latest Data Insights

This is a guest post from Will Cozart, Labs Analyst at 3Q Digital. Advertisers were somewhat skeptical of the new Responsive Search Ads (RSAs) when they were first announced at Google Marketing Live 2018, as the format represented one more step into an automated search marketing world. So, what are RSAs (see this article with […]

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Apple Turns the Screw on User Tracking with Fresh ITP Changes

Apple Turns the Screw on User Tracking with Fresh ITP Changes

Apple continues to increase restrictions on user tracking in Safari, including on mobile, where it captures 58% of overall traffic and 66% on iOS devices. These restrictions mean that your current online conversion tracking setup is probably going to be missing a significant chunk of conversions, especially if you have a longer purchase cycle (Travel, […]

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YouTube Marketing: Who’s Doing it Right and How You Can Too

YouTube Marketing: Who’s Doing it Right and How You Can Too

This is a guest post from Maddie Davis, co-founder of Enlightened Digital. Technology has disrupted a variety of traditional business methods, including marketing. As social media continues to be a fact of life for billions of people, more businesses are looking to social platforms to reach their target audiences. With more than 30 million visitors per […]

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