Who Are the Big Four? The digital marketing landscape has become more and more consolidated into “The Big Four” publishers — Amazon, Apple, Facebook, and Google. These entities have a vested interest in keeping each other at arm’s length and they will continue to silo their data from each other. This means if you are […]
We recently wrote a blog on The Power of Web Queries, a type of scheduled report in MarinOne that is hosted on a URL and automatically updated with the most recent data. These are fully customizable reports, right down to the date range, activity type and even how often the data is refreshed. The flexible […]
What’s New with Marin + Amazon Attribution? We’ve discussed Amazon Attribution in the past, and in the last few months, we have been working with some key clients to help them answer the question — how much of my paid (non-Amazon) traffic ends up converting on Amazon? Answering this question has allowed our customers to […]
Marin Community, Back in May, the tragic death of George Floyd was a wake up call for many individuals and companies who suddenly became conscious that we needed to do better. Marin Software was no exception: we need to do better, we need to do more. We committed ourselves to listening, learning and supporting the […]
Reporting is often a mundane and repetitive task. How much time do you spend on reporting? If that answer is too much, then keep on reading. Every marketer’s dream is to spend as little time on reporting as possible. The fact is that the less time you spend on reporting, the more time you have […]
Increasing the reach of your Facebook campaigns can be challenging due to a variety of factors outside of your control as a digital marketer, such as spending more money, changing your end goal, or altering the Facebook algorithm. Since updating campaigns based on those components is usually unrealistic, you can consider these five recommendations–all of […]
In the wake of the Black Lives Matter protests, a coalition of civil-rights organizations, including the NAACP, the Anti Defamation League, and Common Sense Media, have called for a boycott of advertising on Facebook and Instagram for the month of July. Their goal is to “act against hate and disinformation being spread by Facebook…in order […]
“How can I improve the quality of leads for my sales team?” It’s a question I hear in nearly every conversation with a lead-focused marketer. Coupled with measuring ROI and longer sales cycles, difficulty obtaining enough quality leads is an ongoing battle for marketers in the automotive, real estate, B2B, insurance, and finance industries. The […]
In recent months, brands and retailers have had to adapt to a pandemic that no one saw coming, and one thing is for certain: engagement on sponsored content is increasing with more people at home and on social media. And while the pros of influencer marketing were prevalent to brands prior to COVID-19 (building trust […]
Marin Community, As we follow the news in the U.S. of the past week or so, we know this has been a very difficult time for Black people and all of us who care about racial equality and justice. The video of the murder of George Floyd by a group of Minnesota police officers is […]
Marin is proud to announce that we are one of an elite group that has access to the Amazon Attribution API. Everything you need to know about it in our new Blog. #marinOne #amazonadvertising #attribution #digitaladvertising ow.ly/S9pl50BfePq pic.twitter.com/PwhbIFBPAZ
"How can I improve the quality of leads for my sales team?" - Read our new blog to learn how to implement efficient lead generation strategy. ow.ly/7GRm50AHu2q pic.twitter.com/5jE7P2xMwq
Everything you need to know about the Facebook Boycott in our new blog: ow.ly/cFUO50Av46B pic.twitter.com/p2Tah4qWaz
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Amazon, Attribution, Bid Optimization, eCommerce, Facebook, Google, Marin Software, Publishers