Marketing Insights
Marin Software's Official Blog

Message Booster: Automatically Amplify Your Best Organic Posts

Message Booster: Automatically Amplify Your Best Organic Posts

Our social marketing clients use Marin’s Message Booster to automatically promote organic posts with high engagement metrics as paid advertisements. The reality is that organic content on social media is still very important, with its unique ability to help brands create a community of loyal followers and customers. Despite their reach shrinking on social, organic […]

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The BreadCrumb Technique: The What, Why, and How

The BreadCrumb Technique: The What, Why, and How

This is a guest post from Johnathan Dane, Founder and CEO of KlientBoost. Wondering why you’re being plagued with low conversion rates and high first-page bounce rates? As marketers—we’ve all been there. If you stop to reflect on your audience’s user experience once they land on your page, you might notice that it’s not so inviting after […]

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What Advertisers Can Do to Prepare for More Visual and Voice Searches

What Advertisers Can Do to Prepare for More Visual and Voice Searches

This is a guest post from Charlotte Haab, Account Lead at 3Q Digital. Voice and visual search methods are quickly becoming more mainstream. There’s our Amazon ambassador Alexa, of course, our old pal Siri, the lesser-known Cortana—we even have voice assistance available in our refrigerators these days. Search marketers are starting to notice an influx […]

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The First Steps to Creating a True Cross-Channel Advertising Strategy

The First Steps to Creating a True Cross-Channel Advertising Strategy

Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your cross-channel ad campaigns. Understand Your Goals What are your digital […]

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3 Things You Need to Know About Google’s New Prominence Metrics

3 Things You Need to Know About Google’s New Prominence Metrics

Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, how they work, and how marketers can prepare. 1. What’s […]

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Looking Back at the Big Bang

Looking Back at the Big Bang

We called time on The Big Bang 2019 recently in London’s Science Museum, but plenty of good memories abound from the conference. The agenda included several big themes swirling around the digital advertising world, including artificial intelligence, feed management, big data, and the future of search. Our opening session was a lively slam down debate […]

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Finance, eCommerce, and Dynamic Product Ads Rock It: Our Q4 2018 Digital Benchmark Report

Finance, eCommerce, and Dynamic Product Ads Rock It: Our Q4 2018 Digital Benchmark Report

In Q4 2018, paid search continued its upward trend, growing 10% YoY. As inventory gets more expensive, however, more spend doesn’t necessarily mean more clicks—there was a modest 10% increase year-over-year in Retail, less than the search spend for the vertical. Instagram Stories and Dynamic Product Ads ruled, however—Instagram received 18% of total Facebook spend, […]

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Countdown to The Big Bang in London

Countdown to The Big Bang in London

Who doesn’t love visiting the science museum? On a Thursday! In February! Marin Software and The Drum are bringing hundreds of digital advertisers together in London’s spectacular Science Museum on February 7th for The Big Bang event. We’re aiming for breakthrough thought leadership, deep learning, and an opportunity to mingle with top brand marketers. It’s […]

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5 eCommerce Landing Page Examples That Grew Qualified Leads

5 eCommerce Landing Page Examples That Grew Qualified Leads

This is a guest post from Johnathan Dane, Founder and CEO of KlientBoost. Landing pages, especially eCommerce landing pages, have just one job — to get visitors to buy something. But if eCommerce “best practices suck and are worthless,” as GetUplift founder and conversion optimization expert Talia Wolf says, how do you make improvements that actually move […]

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A Clean, Well-Optimized Product Feed

A Clean, Well-Optimized Product Feed

Everyone knows what it means when you say, “You are what you eat.” Well, a product feed is (quite literally) what your ad campaigns are eating. This is the diet that’s fed into your campaign structure and eventually constitutes various ad types across the primary platforms (Google, Amazon, Facebook), as well as hundreds of others. […]

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