Marketing Insights
Marin Software's Official Blog

4 Last-Minute Tips to Boost Your Holiday Ad Campaigns

4 Last-Minute Tips to Boost Your Holiday Ad Campaigns

As many holiday shoppers tie the last few ribbons on their gifts this year, the last-minute stragglers (no shame here) are planning to catch eleventh-hour sales and deals. Here are a few advertising tips that provide a quick digital nudge to the season’s procrastinators. 1. Amazon: Show Up at the Holiday Party More consumers than […]

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3 Awesome Automations You Can Do With Marin

3 Awesome Automations You Can Do With Marin

Automation should be a key part of any marketer’s toolkit, reducing time spent on repetitive tasks and avoiding missed opportunities. Marin’s automation features will help free up your marketing team’s time from performing mundane work, and give them the capacity to brainstorm new ideas and boost productivity in other areas. These tools do a lot […]

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5 Tips for Successful Advertising on Amazon

5 Tips for Successful Advertising on Amazon

As more advertisers flock to Amazon for its revenue-generating ad capabilities, the competition continues to heat up. Subscribe to our blog to get tips on how to stay ahead of the game with your Amazon advertising efforts. In the meantime, in our latest post, we offer five quick pointers for fine-tuning your campaigns. Protect Your […]

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Facebook’s Automatic Placements: Take the Guesswork Out of Finding Your Audience

Facebook’s Automatic Placements: Take the Guesswork Out of Finding Your Audience

Earlier this year, Facebook rolled out Automatic Placements, a setting that ensures that your ads will serve on Facebook, Audience Network or Instagram, to achieve your most desired result based on the bidding objective you choose. Similar to Google, Facebook wants advertisers to entrust its machine learning to place ads in the most effective way […]

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Amazon Advertising Drives a 115% Boost in eCommerce Spend

Amazon Advertising Drives a 115% Boost in eCommerce Spend

Findings in our latest digital advertising benchmark report show that marketers increased their eCommerce spend 115 percent year over year, driven by more Amazon advertising. Mobile search also continues to dominate, with nearly half (47%) of total search spend dedicated to mobile ads. Our key takeaways:  eCommerce Continues to See Significant Growth: The 115 percent […]

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Happy Birthday to You, Digital Advertising

Happy Birthday to You, Digital Advertising

On October 27th, digital advertising celebrated its 25th birthday! They say your 20s is the most important decade of your life. Let’s look back at what happened in the past 25 years of digital advertising’s formative history.  Always the journey, often the destination Over the years, due largely in part to advancements in ad technology, […]

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How to Align Your Social Ad Strategy With Your Unique Business Goals

How to Align Your Social Ad Strategy With Your Unique Business Goals

This article first appeared in TotalRetail. In an attempt to capitalize on the lucrative and competitive digital ad market, social platforms are positioning themselves as the answer for every marketer’s needs. In the early days of social media, advertisers flocked to Facebook and Twitter because of their huge numbers of daily active users and amount […]

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Turn up Q4 Revenue with Customer Match and Similar Audiences

Turn up Q4 Revenue with Customer Match and Similar Audiences

This is a guest post from Carolanne Hornung, Senior Account Manager at 3Q Digital. Q4 is here. Advertisers are wondering, “How can I beat last year’s holiday sales?” In this article, we focus on how you can gain the upper hand using Google Ads, Customer Match, and Similar Audiences to meet your holiday goals.  What They […]

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Retail by the Numbers: The State of Digital Advertising 2019

Retail by the Numbers: The State of Digital Advertising 2019

Earlier this year, we released The State of Digital Advertising Report 2019—the result of our annual survey of over 450 digital marketing professionals in the U.S. and U.K. across several key industries. While these marketers face many common challenges regardless of industry, we noticed that responses often varied slightly from vertical to vertical. Retail is […]

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Optimizing Your Feed-Based Ad Campaigns

Optimizing Your Feed-Based Ad Campaigns

With the rise of Shopping ads campaigns and other dynamic ad formats, feed automation is now a crucial aspect of maximizing performance on search marketing programs. Once you’ve prepped your product feed and inserted all the right keywords, there’s an important next step: making sure your feed is optimized for peak performance. Here, we discuss […]

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