Marketing Insights
Marin Software's Official Blog

The Power of Web Queries

The Power of Web Queries

Reporting is often a mundane and repetitive task. How much time do you spend on reporting? If that answer is too much, then keep on reading. Every marketer’s dream is to spend as little time on reporting as possible. The fact is that the less time you spend on reporting, the more time you have […]

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5 Ways to Improve Your Facebook Reach

5 Ways to Improve Your Facebook Reach

Increasing the reach of your Facebook campaigns can be challenging due to a variety of factors outside of your control as a digital marketer, such as spending more money, changing your end goal, or altering the Facebook algorithm. Since updating campaigns based on those components is usually unrealistic, you can consider these five  recommendations–all of […]

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Impact of the Facebook Boycott

Impact of the Facebook Boycott

In the wake of the Black Lives Matter protests, a coalition of civil-rights organizations, including the NAACP, the Anti Defamation League, and Common Sense Media, have called for a boycott of advertising on Facebook and Instagram for the month of July. Their goal is to “act against hate and disinformation being spread by Facebook…in order […]

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How to Improve Lead Quality with Marin Software

How to Improve Lead Quality with Marin Software

“How can I improve the quality of leads for my sales team?” It’s a question I hear in nearly every conversation with a lead-focused marketer. Coupled with measuring ROI and longer sales cycles, difficulty obtaining enough quality leads is an ongoing battle for marketers in the automotive, real estate, B2B, insurance, and finance industries. The […]

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The Rise of Influencer Marketing, and What to Expect in 2020

The Rise of Influencer Marketing, and What to Expect in 2020

In recent months, brands and retailers have had to adapt to a pandemic that no one saw coming, and one thing is for certain: engagement on sponsored content is increasing with more people at home and on social media. And while the pros of influencer marketing were prevalent to brands prior to COVID-19 (building trust […]

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A Note From Our CEO

A Note From Our CEO

Marin Community, As we follow the news in the U.S. of the past week or so, we know this has been a very difficult time for Black people and all of us who care about racial equality and justice. The video of the murder of George Floyd by a group of Minnesota police officers is […]

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Why Amazon Attribution Matters

Why Amazon Attribution Matters

What is Amazon Attribution? Amazon Attribution allows advertisers to measure the impact of non-Amazon search, social, display, email, and video media channels that drive searchers to buy your products on Amazon. Examples include third party search ads that lead directly to Amazon product pages, keywords with sitelinks, and social media advertising that directs users to […]

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How to Build a Social Media Marketing Funnel

How to Build a Social Media Marketing Funnel

Setting up a funnel for your social media channels is a vital step for sustainable, long-term growth. For marketers, it’s valuable to understand the path that your customers move through at each point of the user journey, from the moment they become aware of your brand, to their first purchase, to their evolution into a […]

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How Ad Tech Can Enhance The Home Delivery Experience During COVID-19 and Beyond

How Ad Tech Can Enhance The Home Delivery Experience During COVID-19 and Beyond

For many of us, our shopping habits have been forced online. The stay-at-home orders, radical shifts in demand, undersupplied distribution channels, and difficulties with supply chains have disrupted our usual  behaviors and required us to shop in new ways, and away from brick-and-mortar locations.   . Even before the dramatic changes from COVID-19, online shopping […]

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Am I Using the Right Marketing Tech Stack?

Am I Using the Right Marketing Tech Stack?

Digital technology is available in its many forms to help you work faster. For marketing in particular, technology can improve the quality of your marketing output and ultimately help you generate more revenue and leads. With that said, today’s unprecedented shift is creating the urgent need for brands and their partners to think outside the […]

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