In light of recent news on COVID coming out of the UK and US, such as plans for re-openings and increase in vaccine distribution, travel companies have seen a much-needed surge in vacation bookings. The Guardian reported that Easy Jet flight bookings from the UK jumped 337% and package holidays surged 630% when compared with […]
Today, Google announced that going forward, Responsive Search Ads (RSA) would be the default option for newly created ads in Google ads and Google ads editor. Here’s a breakdown of what we know about the change and what you can do to your account to make sure you’re ready. We don’t see this as a […]
Over the last few years, Google has been tinkering with match types. In July 2019, Google announced that Phrase match and Broad Match Modified would start matching queries with the same meaning (rather than words) as your keywords. Then in February 2020, Exact Match and Phrase Match were expanded to cover plurals, misspellings, and abbreviations. […]
We’ve added nine new bidding and setup Insights to help advertisers get the most out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations. Here are the new recommendations: Enhanced CPC Identifies Google campaigns using Marin Bidding or Manual Bidding without Enhanced CPC and allows you to easily […]
2020 was likely the most unusual year of all of our lives, so I want to reflect on the past few months and then look forward to what we all expect to be better days in 2021. The start of 2020 seems so distant. Marin first became aware of COVID from our team members in […]
We’re well underway in the holiday season now with just about a week left until Christmas. Here are a few quick tips to make the most of these last days before the holiday and prepare for the days following. Budget Planning Budget planning using the What-If functionality has been around in Marin for a while. […]
In the world of pay-per-click advertising, the (often) multi-million dollar questions you’re always trying to answer are: What should I be spending on different parts of my programs? What will I get in return? How should I assign these budgets to each campaign? Answering these questions can be challenging. Often, this involves looking at historical […]
We’ve talked about reporting in previous blog posts and how MarinOne has powerful reporting tools, allowing your marketing team to build personalized dashboards that are shareable and mobile-friendly, customize recurring reports, performance alerts, and automate their Excel or Google Sheet analysis. However, many marketers are leveraging Business Intelligence (BI) tools to visualize their data. We […]
It’s time to switch from “work from home” to “celebrate at home.” Although for many of you, this time of the year is also “peak season” at work. Rest assured that Marin Software has put everything in place to provide above-and-beyond customer service, particularly during the critical Black Friday and Cyber Monday events. Our focus […]
Shopping campaigns and managing the feeds that power them is often cumbersome, time consuming and resource intensive. To help with these challenges, Marin has developed an innovative solution called Smartfeed which manages your feed and also updates your account’s structure — the Marin platform serves as an intermediary which automates the build based on your […]
The travel industry has been one of the most impacted by Covid-19 but there is light at the end of the tunnel... #ppcadvertising #travelindustry #MarinOne ow.ly/5DI650DKDla pic.twitter.com/CcJctrd2gO
Responsive search ads (RSAs) become the new default ad type for Search campaigns. Read our pro tips in our latest blog. #ppc # #digitalmarketing #marinOne ow.ly/xzpN50DDZuv pic.twitter.com/tAzBQf2fOf
RIP BMM. Everything you need to know about yesterday's announcement by Google in our latest Blog post. #PPC #searchmarketing ow.ly/5Bbf50DsLMf pic.twitter.com/qqUSMi8eDa
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