We’ve recently decided to do an experiment to see whether an On-Demand webinar would attract more viewers than the typical approach of picking a date and broadcasting the webinar live. Marin regularly hosts “live webinars” and we typically get thousands of participants, but only about half the viewers attend the live session, the rest view […]
According to eMarketer, the Retail sector will account for 22% of total US digital ad spend in 2020 and marketplaces like Amazon and Walmart are capturing an increasing share of budgets. Join us April 8th for a webinar on how to get the most of your retail marketplace advertising programs. We will present five successful […]
To our valued customers and partners, While everyone across the world continues to navigate the uncertainty of COVID-19, Marin Software is committed to supporting your business throughout the course of this pandemic and to providing continuity of service at all times. Our hearts go out to all those who have been impacted by the virus. […]
We are in uncharted waters. The changes from Covid-19 are already widespread and they will be long-lasting. Like many other companies, we at Marin have been dealing with working from home, canceled travel plans and figuring out distance learning. I just got off a conference call with 30 kindergarteners and I have to admit it […]
While we may live in a digital world, offline sales still drive the bulk of the consumer economy. To be successful in today’s hyper-saturated world of search, marketers must optimize not only for what happens online, but also for those highly valuable online to offline conversions. Here are some tips on how to drive more […]
Conversion Tracking Is Getting Harder It’s clear that conversion tracking is vital to your digital advertising. It ensures that advertisers know where an install or purchase (or really any other data point) originated from, which helps determine the quality of the source. It also offers a better understanding of campaign performance for future optimization. But, […]
In the world of search marketing, we are all very familiar with Google’s Smart Bidding. It combines machine learning and contextual signals to optimize bids at the auction level, and incorporates billions of data signals to calculate the likelihood of a conversion, based on the performance targets that have been set. There are also a […]
Are you looking for better performance out of your Amazon Advertising campaigns? We recently added a few new features designed to deliver results. We’ve teamed up some of the world’s largest brands to solve their retail challenges — if you’re interested in learning how we can help you out click here. Automated Dayparting for Sponsored […]
Overview Over a year ago Apple’s Safari browser stopped advertisers from following you from site to site with their Intelligent Tracking Prevention feature. Last week Google’s Chrome update announced their intention to do the same thing …within the next two years! Why is Chrome following Apple’s lead getting so much attention? Chrome is the dominant […]
Introduction and Methodology The 2020 holiday season is still a ways off, but an understanding of what happened last season will give you a solid foundation for making this year’s plans. This article highlights some of the key trends we noticed in eCommerce advertising including a shift in ad spend between Black Friday and Cyber […]
How can you get the most of your retail marketplace advertising programs? Here is a sneak peak on what we'll be covering on our webinar: ow.ly/d46K50yWh8D pic.twitter.com/6UHF3jTjVj
Did you think you'd ever attend a conference call with 30 kindergarteners? Neither did I... Read more on Adapting to Stay at Home Economy here: ow.ly/wdyR50yOOFS pic.twitter.com/6yRtiIcNU6
Conversion tracking is getting harder, as the advertising landscape is undergoing a sweeping transformation. We can help, read more to find out about Marin Tracker benefits. #marintracker #conversiontracking ow.ly/1tq550yMWNx pic.twitter.com/Y5PAWSA4sK
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