2020 was likely the most unusual year of all of our lives, so I want to reflect on the past few months and then look forward to what we all expect to be better days in 2021. The start of 2020 seems so distant. Marin first became aware of COVID from our team members in […]
We’re well underway in the holiday season now with just about a week left until Christmas. Here are a few quick tips to make the most of these last days before the holiday and prepare for the days following. Budget Planning Budget planning using the What-If functionality has been around in Marin for a while. […]
In the world of pay-per-click advertising, the (often) multi-million dollar questions you’re always trying to answer are: What should I be spending on different parts of my programs? What will I get in return? How should I assign these budgets to each campaign? Answering these questions can be challenging. Often, this involves looking at historical […]
We’ve talked about reporting in previous blog posts and how MarinOne has powerful reporting tools, allowing your marketing team to build personalized dashboards that are shareable and mobile-friendly, customize recurring reports, performance alerts, and automate their Excel or Google Sheet analysis. However, many marketers are leveraging Business Intelligence (BI) tools to visualize their data. We […]
It’s time to switch from “work from home” to “celebrate at home.” Although for many of you, this time of the year is also “peak season” at work. Rest assured that Marin Software has put everything in place to provide above-and-beyond customer service, particularly during the critical Black Friday and Cyber Monday events. Our focus […]
Shopping campaigns and managing the feeds that power them is often cumbersome, time consuming and resource intensive. To help with these challenges, Marin has developed an innovative solution called Smartfeed which manages your feed and also updates your account’s structure — the Marin platform serves as an intermediary which automates the build based on your […]
With COVID-19 cases back on the rise, businesses that did not make changes after the first wave can expect an even greater impact this time around. As most marketers have experienced first-hand, the pandemic has had an impact on revenue due to a shift in consumer behavior. Product and service offerings that were once considered […]
Apple Search Ads is a fast-growing marketing channel seeing increased adoption and greater chunks of advertising budgets. Did you know that MarinOne offers reporting and bidding for Apple Search Ads? In this article, we’ll spell out some of the more advanced and automated ways our advertisers optimize their Apple Search Ad budget. Full Funnel Optimization […]
This is our final blog post on Prime Day ahead of the day itself, and here we’ll focus on the practicalities of getting the most out of the Prime Day opportunity. Learn From the Past Have you been advertising on Amazon for more than a year? Then review what worked for you before and incorporate […]
Prime Day is a great example of a “rising tide” lifting all retail “ships” – if you are focusing your Prime Day activities exclusively on Amazon Advertising you are likely missing out on a lot of great traffic. Google search trends highlights how customers are not always starting their Prime Day shopping on Amazon. Instead, […]
2020 was likely the most unusual year of all of our lives. Christopher Lien reflects on the past few months and wishes everyone a happy and safe holiday season.. #MarinOne #holidays #2020year ow.ly/CjEA50CRwnk pic.twitter.com/a6TZYrktST
Our expert shares his top tips to optimize Search Campaigns from your couch. Let Marin do the work and enjoy a well deserved holiday break! #MarinOne #digitalmarketing #searchmarketing #happyholiday ow.ly/ildB50COlmR pic.twitter.com/lUbkprUDoB
Are you leveraging Business Intelligence tools to visualize your data? Everything you need to know about BI Connect in our new Blog. #digitalmarketing #data #reporting #MarinOne ow.ly/Z6yD50CBK5P pic.twitter.com/XKGds1jNa8
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