The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.
Instagram expands shopping features
To make it easier for people to buy products they see on Instagram, the social platform unleashed two new features.
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What advertisers are spending on social video
eMarketer provides a new forecast for social video advertising, and examines what’s driving the projected growth.
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Amazon hits third best in the US
Although it still trails behind its Google and Facebook rivals, Amazon’s a contender, making up 4.1% of all US digital ad spend.
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Google plans to loosen control over AMP
Decisions about Google’s Accelerated Mobile Pages will now be made by committee, its ongoing attempt to enhance the mobile web.
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90% of consumers report being brand-loyal
Surprise! People are connected to brands. And, by a large margin, most people interact with their favorites via Facebook.
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