Marketing Insights
Marin Software's Official Blog

What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

By   August 31st, 2018

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.

AT&T blasts new California privacy law

Stating that internet communications are “geography-agnostic,” AT&T raises the concern that tailored services will be more challenging across different U.S. regions.

Read the article

Mobile sales to hit $117B in 2018

A Forrester report predicts continued mobile ascendance, with mobile influence expected to impact $1.3 trillion in retail sales.

Read the article

What’s wrong with “50% by 2020” voice search

Econsultancy writer Rebecca Sentance brings nuance to the oft-repeated projection for voice search usage.

Read the article

Brand posts up, organic engagement down on Facebook

As Facebook faces increased competition, boosts content quality, and pushes paid content, organic takes a continued hit.

Read the article

Google introduces new relevance metric, ‘ad strength’

The new metric lets marketers know the quality of their ad content, plus the relevance, quality, and diversity of ad copy.

Read the article