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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

By   August 23rd, 2018

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.

Instagram Stories pioneers turn to Facebook Stories

Price spikes are driving some advertisers away from Instagram Stories and towards Facebook Stories, the cheaper option.

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Repeat buyers favor marketplaces over retailers

Online marketplaces like Amazon and Alibaba’s Tmall are giving global retailers and brands a run for their money.

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LinkedIn is relaunching Groups in its flagship app

Looking to undo its ‘ghost town’ image and get more people onto its platform, LinkedIn is rolling Groups back into its main app by the end of August.

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Neutrogena, Sonos beta test use of Amazon video ads

Several prominent brands are piloting Amazon’s video ad placements in product search results, another sign of its expanding advertising business.

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Forrester: Video ad spending will hit $103B by 2023

Lastly, Forrester’s new Video Advertising Forecast predicts over 200 million online video viewers in 2018, and 258 TV audience members, among other insights.

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