The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.
Facebook’s new and revised video metrics
Facebook is changing the way it measures news feed videos. This is good news for advertisers wanting more insights into how their video ads are performing.
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Facebook brings playable ads to the news feed
Wait, there’s more: Facebook also announced that developers can now use playable ads in the news feed to advertise games. Gamers can experiment before downloading a game from an app store.
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Amazon to merge its ad businesses into one platform
Amazon is quickly and frequently streamlining and building up its ad business. Amazon advertisers will be able to buy campaigns from the same place, whether selling directly to the site or to shoppers.
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WhatsApp moves to monetize
WhatsApp is stepping up to a new challenge: make money. This podcast dives into the strategies and tactics WhatsApp plans to launch to drive revenue.
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Google to remove blanket exclusion from mobile app ads
Lastly, Google plans to remove a feature that lets advertisers put a blanket exclusion of mobile devices on ad campaigns. How will it affect the in-app advertising market?
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