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Am I Using the Right Marketing Tech Stack?

Am I Using the Right Marketing Tech Stack?

By   May 11th, 2020

Digital technology is available in its many forms to help you work faster. For marketing in particular, technology can improve the quality of your marketing output and ultimately help you generate more revenue and leads.

With that said, today’s unprecedented shift is creating the urgent need for brands and their partners to think outside the box and pivot quickly. Furthermore, it also surfaces a time to evaluate different tech stacks and see which tools can help increase their performance and efficiency.

Evaluating the right advertising technology for the job will come down to many factors, and reaching the best decision for your organization will take considerable time and effort that will likely involve you engaging in substantial research in order to get it right. 

It’s important to ask yourself the right questions so you can narrow down your search. Think about questions such as:

  • What level of visibility or reporting does the product provide for forecasting versus actual results? Is it able to integrate with any of the advanced data visualization tools that I use on a day-to-day?
  • Does the vendor support multiple channels? Does the platform integrate with all major search engines and ad exchanges?
  • What support does the vendor provide for audience activation, and for which channels?
  • What level of integration does the solution have with our organization’s current technologies? How does it integrate with different data feeds or analytics solutions?
  • Does the platform enable dynamic delivery of personalized ads for the end-customer?
  • What level of support would they provide for any account escalations or questions?

Once you’ve answered these questions, and the answers are suitable to your company’s needs, it’s time to trial your options. Going back to the dawn of humankind, when it comes to problem solving, trial and error has always been one of the fundamental methods. Cavemen would test which weapon would kill Benny the mammoth most efficiently, while our old friend Julius Caesar would stage many different kinds of gladiator fights in order to see what the Roman people enjoyed most.

Full-service tools can get expensive quickly (even if you’re just trial-and-erroring), and most digital marketers are limited on budgets. Luckily, there are many instances in which you can get a free taste of what a product can offer (also known as the freemium model). There may be limited usage of the product, but you’ll likely get a solid understanding of its core value and if it addresses the needs of your business.

At Marin Software, we offer Marin Go, which helps you experience the power of MarinOne (our flagship product), without committing to a platform fee. You can then upgrade to MarinOne at any time.

With Marin Go you can:

  • Aggregate data from multiple channels into a single comprehensive dashboard. Marin Go can link up to accounts from 10+ publishers,  including Google, Bing, Facebook, Apple Search Ads, LinkedIn, & Amazon. You can schedule reports to be collected, curated, and sent straight to your inbox in CSV format (or linking back to the platform).
  • Track budget pacing for the month and preview capabilities from our premium tool, MarinOne, including automated budget allocation and machine-learning bid optimization. 
  • Ask questions of your performance using powerful, interactive reporting with change columns, flexible date ranges, saved views, and more. 
  • Automate the preparation of polished executive-level and client-ready PDF reports. 
  • Improve campaign performance with actionable suggestions and insights from our Account Performance Audits.
  • Automatically A/B test creatives.

If you are interested in trialing an enterprise-class reporting tool for free, and evaluating a tech stack that can incorporate data from all your different marketing channels, sign up now with Marin Go! We believe every advertiser should have the tools to break down publisher silos. Simply link in your accounts to start enjoying the benefits today.