Marketing Insights
Marin Software's Official Blog

Celebrating the Women at Marin – Meet Lucie

Celebrating the Women at Marin – Meet Lucie

Lucie Ataya has been working at Marin for 8 years. She’s now a product manager working directly with Wister Walcott, Co-founder and EVP, Product and Technology Tell us a bit more about your experience as a woman in tech at Marin I joined Marin 8 years ago, after a couple of years being the very first […]

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Celebrating the Women at Marin – Meet Marie

Celebrating the Women at Marin – Meet Marie

Marie Boivent started as a customer engagement manager at Marin Software 11 years ago. She’s now VP Revenue and managing a team of 50 people across the world. Tell us a bit more about your experience as a woman in tech at Marin I don’t see myself as a “woman” in tech, I just happened to […]

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Five Fundamental Changes After the Apple’s iOS 14 Release

Five Fundamental Changes After the Apple’s iOS 14 Release

Apple has been busy adding privacy-related features in iOS14. In December, with iOS 14.3, Apple added “Privacy Nutrition Labels” to the app store, clearly summarizing the applications privacy practices, including what information is collected and how it is used. App Tracking Transparency will be required with iOS 14.5 later this spring. Developers must ask users […]

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Upgrade your performance with MarinOne bidding

Upgrade your performance with MarinOne bidding

The search for better performance never stops. To help our customers get the most out their digital marketing dollar we have upgraded our optimization tools. MarinOne Bidding is our newest bidding solution that delivers peak performance, improved accuracy, faster bid calculations and increased scale.  Customers upgrading to MarinOne bidding from the previous version saw a […]

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Travel Advertisers: Get Ready to Take Off in 2021

Travel Advertisers: Get Ready to Take Off in 2021

In light of recent news on COVID coming out of the UK and US, such as plans for re-openings and increase in vaccine distribution,  travel companies have seen a much-needed surge in vacation bookings.  The Guardian reported that Easy Jet flight bookings from the UK jumped 337% and package holidays surged 630% when compared with […]

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Google Defaults Responsive Search Ads

Google Defaults Responsive Search Ads

Today, Google announced that going forward, Responsive Search Ads (RSA) would be the default option for newly created ads in Google ads and Google ads editor. Here’s a breakdown of what we know about the change and what you can do to your account to make sure you’re ready. We don’t see this as a […]

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Google Is Moving on From Broad Match Modifier

Google Is Moving on From Broad Match Modifier

Over the last few years, Google has been tinkering with match types. In July 2019, Google announced that Phrase match and Broad Match Modified would start matching queries with the same meaning (rather than words) as your keywords. Then in February 2020, Exact Match and Phrase Match were expanded to cover plurals, misspellings, and abbreviations.  […]

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Nine New Automated Insights

Nine New Automated Insights

We’ve added nine new bidding and setup Insights to help advertisers get the most out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations. Here are the new recommendations: Enhanced CPC Identifies Google campaigns using Marin Bidding or Manual Bidding without Enhanced CPC and allows you to easily […]

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Happy Holidays From Marin

Happy Holidays From Marin

2020 was likely the most unusual year of all of our lives, so I want to reflect on the past few months and then look forward to what we all expect to be better days in 2021. The start of 2020 seems so distant. Marin first became aware of COVID from our team members in […]

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Top Search Tips For The End Of The Year

Top Search Tips For The End Of The Year

We’re well underway in the holiday season now with just about a week left until Christmas. Here are a few quick tips to make the most of these last days before the holiday and prepare for the days following. Budget Planning Budget planning using the What-If functionality has been around in Marin for a while. […]

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