Marketing Insights
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Posts related to: ‘What’s New’

Effective Last Minute Tips and Tools for Holiday Success

Effective Last Minute Tips and Tools for Holiday Success

Ensure that the 2021 holiday season will be even more successful with these last minute tips! Managing Bidding during a Sales Event Before the sale: Find out Revenue-Per-Click or Conversion-Rate uplift from historic sales as a percentage. On the day of the sale: Apply your historical percentage uplift calculated as a boost on day of […]

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3 Social Tips to Win your Holiday Season

3 Social Tips to Win your Holiday Season

The 2021 holiday rush is  upon us and advertisers are feeling pressure from the perfect storm of uncertain expectations, impacts of reduced tracking capabilities, inventory challenges, and rising costs of advertising.  McKinsey’s 2021 Holiday Report reveals that Facebook (67%) and Instagram (52%) are among the top platforms influencing holiday decision making. A whopping 87% of […]

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Holiday Season Planning – 2021 Predictions

Holiday Season Planning – 2021 Predictions

It is that time of the year again! For many people, November means shorter days, colder weather, and a countdown to the holidays – but for marketers and retailers, it’s the busiest time of the year and there’s a lot to do between now and the New Year. In this blog, we’re looking back at […]

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Marin and Google Renew Revenue Share Agreement to Drive Innovation in Paid Search

Marin and Google Renew Revenue Share Agreement to Drive Innovation in Paid Search

This week, we disclosed that Google and Marin have entered into a new 3-year revenue share agreement. The agreement supports innovation and choice in paid search management and optimization. Google has agreed to make revenue payments to Marin based on the total paid search spend Marin’s customers are managing on our platform across Google and […]

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MarinOne Now Integrates with Amazon DSP

MarinOne Now Integrates with Amazon DSP

Amazon is, of course, the leading online sales marketplace, with more than half of all eCommerce sales completed on their site and app. It’s no surprise that many Amazon sellers take advantage of Amazon’s Sponsored Products, Brands and Display formats to lead customers shopping on Amazon to the buy box. But Amazon has a large […]

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Get Ready for the Holiday Season with Instacart, Criteo and Marin

Get Ready for the Holiday Season with Instacart, Criteo and Marin

Did you know that 2 out of 3 online product searches start on retailers’ sites? Are you reaching high-intent shoppers at the point of sale? Brands now have the unique opportunity to promote their products directly on leading retailer websites and apps.  Don’t miss our upcoming webinar on Thursday, September 23rd | 10am PT – 1pm ET […]

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Criteo’s Commerce Media Platform Available in MarinOne

Criteo’s Commerce Media Platform Available in MarinOne

With the unprecedented growth of eCommerce in the last few years, it’s no surprise that advertisers are rapidly increasing their digital marketing allocations towards this channel. Some estimates predict global retail ecommerce sales will exceed $6 trillion in 2023, an 84% increase over just 4 years. It’s clear that you must be able to navigate […]

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MarinOne Enhanced Social Audiences

MarinOne Enhanced Social Audiences

With increasing data privacy restrictions, it is becoming more difficult to reach your intended audience on Facebook. These updates have included the removal for Partner Categories, iOS14, and in 2023, the removal of cookies from Google Chrome. With each piece of the Facebook marketing funnel likely to see an increase in cost, finding a solution […]

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Instacart Ads Support Now Available Through MarinOne

Instacart Ads Support Now Available Through MarinOne

Raise your hands if you shopped on Instacart in the last year? Keep your hands up if you advertised with Instacart last year? Well, if you’re a CPG brand I’m sure you’ve still got your hand up. Instacart is the leading online grocery platform in North America. The company has partnered with more than 600 […]

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Keep the momentum after Prime Day 2021

Keep the momentum after Prime Day 2021

Welcome to part three of our Amazon Prime Day 2021 three-part series.  In part one, Are you ready for Prime Day 2021?, we took a look at last year’s performance, noted key deadlines for retailers, and highlighted some top-level levers to get the most out of Prime Day, before, during and after the event. In […]

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