Marketing Insights
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Posts related to: ‘What’s New’

MarinOne Now Integrates with Amazon DSP

MarinOne Now Integrates with Amazon DSP

Amazon is, of course, the leading online sales marketplace, with more than half of all eCommerce sales completed on their site and app. It’s no surprise that many Amazon sellers take advantage of Amazon’s Sponsored Search formats to lead customers shopping on Amazon to the buy box. But Amazon has a large offering of advertising […]

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Get Ready for the Holiday Season with Instacart, Criteo and Marin

Get Ready for the Holiday Season with Instacart, Criteo and Marin

Did you know that 2 out of 3 online product searches start on retailers’ sites? Are you reaching high-intent shoppers at the point of sale? Brands now have the unique opportunity to promote their products directly on leading retailer websites and apps.  Don’t miss our upcoming webinar on Thursday, September 23rd | 10am PT – 1pm ET […]

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Criteo’s Commerce Media Platform Available in MarinOne

Criteo’s Commerce Media Platform Available in MarinOne

With the unprecedented growth of eCommerce in the last few years, it’s no surprise that advertisers are rapidly increasing their digital marketing allocations towards this channel. Some estimates predict global retail ecommerce sales will exceed $6 trillion in 2023, an 84% increase over just 4 years. It’s clear that you must be able to navigate […]

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MarinOne Enhanced Social Audiences

MarinOne Enhanced Social Audiences

With increasing data privacy restrictions, it is becoming more difficult to reach your intended audience on Facebook. These updates have included the removal for Partner Categories, iOS14, and in 2023, the removal of cookies from Google Chrome. With each piece of the Facebook marketing funnel likely to see an increase in cost, finding a solution […]

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Instacart Ads Support Now Available Through MarinOne

Instacart Ads Support Now Available Through MarinOne

Raise your hands if you shopped on Instacart in the last year? Keep your hands up if you advertised with Instacart last year? Well, if you’re a CPG brand I’m sure you’ve still got your hand up. Instacart is the leading online grocery platform in North America. The company has partnered with more than 600 […]

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Keep the momentum after Prime Day 2021

Keep the momentum after Prime Day 2021

Welcome to part three of our Amazon Prime Day 2021 three-part series.  In part one, Are you ready for Prime Day 2021?, we took a look at last year’s performance, noted key deadlines for retailers, and highlighted some top-level levers to get the most out of Prime Day, before, during and after the event. In […]

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Top tactics for a successful Prime Day 2021

Top tactics for a successful Prime Day 2021

Welcome to part two of our Amazon Prime Day 2021 three-part series. In part one, Are you ready for Prime Day 2021?, we took a look at last year’s performance, noted key deadlines for retailers, and highlighted some top-level levers to get the most out of Prime Day, before, during and after the event. Since […]

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Marin Software Selected as Apple Search Ads Partner

Marin Software Selected as Apple Search Ads Partner

Marin Software has been recognized as an Apple Search Ads Partner specializing in campaign management. Apple Search Ads Partners are leading companies skilled in helping Apple Search Ads Advanced customers manage, measure and optimize their campaigns. Marin has been helping digital advertisers get the best performance from their advertising campaigns for almost 15 years and […]

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Are you ready for Prime Day 2021?

Are you ready for Prime Day 2021?

It’s that time again. Over the past few years – typically around mid-July – Amazon has launched Prime Day for its Prime members to shop new deals and discounts. Although last year’s shopping event was delayed to October due to the ongoing coronavirus (COVID-19) pandemic, Amazon’s first quarter results call, the company announced that Prime […]

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Why is Full Funnel Bidding a Must-Have?

Why is Full Funnel Bidding a Must-Have?

Marketers know the importance of an optimized conversion funnel and its impact on a business’s profit. However, complex conversion funnels with long sales cycles are typical in many industries. Buying a car, finding the right university or procuring a new piece of software can often take months (and sometimes years) from initial research to completion. […]

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