Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Google’

How to prepare for Google’s ETA shutdown

How to prepare for Google’s ETA shutdown

You’ve likely heard that Google is sunsetting the Expanded Text Ad (ETA) format in favor of Responsive Search Ads (RSAs). It’s Google’s next big push for automation in its advertising platforms. While this may seem like a big change, it’s nothing to worry about as long as you prepare. Luckily, the sunset isn’t happening until […]

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How does Google’s Continuous Scrolling affect your search ads?

How does Google’s Continuous Scrolling affect your search ads?

Have you noticed a change to your Google search results on your phone or tablet? Google has just finished rolling out continuous scrolling for mobile devices for English users in the U.S. This means instead of having to tap the “See more” button at the bottom of the page, Google automatically loads another page of […]

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Marin and Google Renew Revenue Share Agreement to Drive Innovation in Paid Search

Marin and Google Renew Revenue Share Agreement to Drive Innovation in Paid Search

This week, we disclosed that Google and Marin have entered into a new 3-year revenue share agreement. The agreement supports innovation and choice in paid search management and optimization. Google has agreed to make revenue payments to Marin based on the total paid search spend Marin’s customers are managing on our platform across Google and […]

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Are your paid search campaigns learning from SEO?

Are your paid search campaigns learning from SEO?

Say what? Yes, you read that correctly. Since the start of digital advertising, there has been a thin line between organic and paid search data. There have been many tests and studies conducted on how organic data can influence paid search data and vice versa. With MarinOne, you can add a bit of control to […]

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10 Things To Know About The Google Ads API Upgrade

10 Things To Know About The Google Ads API Upgrade

Google recently announced that the current Google AdWords API will sunset on April 27, 2022. Anyone using this API will need to migrate to the Google Ads API by that date. While the new API has a lot of benefits, this upgrade requires a major overhaul for advertisers, brands and agencies using the current API. […]

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Google Defaults Responsive Search Ads

Google Defaults Responsive Search Ads

Today, Google announced that going forward, Responsive Search Ads (RSA) would be the default option for newly created ads in Google ads and Google ads editor. Here’s a breakdown of what we know about the change and what you can do to your account to make sure you’re ready. We don’t see this as a […]

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Google Is Moving on From Broad Match Modifier

Google Is Moving on From Broad Match Modifier

Over the last few years, Google has been tinkering with match types. In July 2019, Google announced that Phrase match and Broad Match Modified would start matching queries with the same meaning (rather than words) as your keywords. Then in February 2020, Exact Match and Phrase Match were expanded to cover plurals, misspellings, and abbreviations.  […]

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Your Marketing To Do List for Prime Day

Your Marketing To Do List for Prime Day

This is our final blog post on Prime Day ahead of the day itself, and here we’ll focus on the practicalities of getting the most out of the Prime Day opportunity. Learn From the Past Have you been advertising on Amazon for more than a year? Then review what worked for you before and incorporate […]

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Marin Connects the Big Four Publishers

Marin Connects the Big Four Publishers

Who Are the Big Four? The digital marketing landscape has become more and more consolidated into “The Big Four” publishers — Amazon, Apple, Facebook, and Google. These entities have a vested interest in keeping each other at arm’s length and they will continue to silo their data from each other. This means if you are […]

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When Smart Bidding Is Not the Smart Choice

When Smart Bidding Is Not the Smart Choice

Consumer behavior has been forced to immediately change as a result of COVID-19, and change on a massive scale. The transformation in consumer consumption is fluid, and we can expect it to continuously evolve over the coming weeks and months. For us marketing professionals, it poses the opportunity to shift and re-align to meet the […]

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