Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Publishers’

MarinOne Now Integrates with Amazon DSP

MarinOne Now Integrates with Amazon DSP

Amazon is, of course, the leading online sales marketplace, with more than half of all eCommerce sales completed on their site and app. It’s no surprise that many Amazon sellers take advantage of Amazon’s Sponsored Search formats to lead customers shopping on Amazon to the buy box. But Amazon has a large offering of advertising […]

Read More »

Keep the momentum after Prime Day 2021

Keep the momentum after Prime Day 2021

Welcome to part three of our Amazon Prime Day 2021 three-part series.  In part one, Are you ready for Prime Day 2021?, we took a look at last year’s performance, noted key deadlines for retailers, and highlighted some top-level levers to get the most out of Prime Day, before, during and after the event. In […]

Read More »

Top tactics for a successful Prime Day 2021

Top tactics for a successful Prime Day 2021

Welcome to part two of our Amazon Prime Day 2021 three-part series. In part one, Are you ready for Prime Day 2021?, we took a look at last year’s performance, noted key deadlines for retailers, and highlighted some top-level levers to get the most out of Prime Day, before, during and after the event. Since […]

Read More »

Marin Software Selected as Apple Search Ads Partner

Marin Software Selected as Apple Search Ads Partner

Marin Software has been recognized as an Apple Search Ads Partner specializing in campaign management. Apple Search Ads Partners are leading companies skilled in helping Apple Search Ads Advanced customers manage, measure and optimize their campaigns. Marin has been helping digital advertisers get the best performance from their advertising campaigns for almost 15 years and […]

Read More »

Are your paid search campaigns learning from SEO?

Are your paid search campaigns learning from SEO?

Say what? Yes, you read that correctly. Since the start of digital advertising, there has been a thin line between organic and paid search data. There have been many tests and studies conducted on how organic data can influence paid search data and vice versa. With MarinOne, you can add a bit of control to […]

Read More »

10 Things To Know About The Google Ads API Upgrade

10 Things To Know About The Google Ads API Upgrade

Google recently announced that the current Google AdWords API will sunset on April 27, 2022. Anyone using this API will need to migrate to the Google Ads API by that date. While the new API has a lot of benefits, this upgrade requires a major overhaul for advertisers, brands and agencies using the current API. […]

Read More »

Are you ready for Prime Day 2021?

Are you ready for Prime Day 2021?

It’s that time again. Over the past few years – typically around mid-July – Amazon has launched Prime Day for its Prime members to shop new deals and discounts. Although last year’s shopping event was delayed to October due to the ongoing coronavirus (COVID-19) pandemic, Amazon’s first quarter results call, the company announced that Prime […]

Read More »

Video Ads on Amazon, Do I Need to Get Involved?

Video Ads on Amazon, Do I Need to Get Involved?

Sponsored Brands video is a relatively new ad format from Amazon that can display an eye-catching video alongside the ad on the Home Page, Detail Page and Search Results Page on Amazon, across desktop, mobile and tablet devices. What’s great is that these ads will automatically play when the video is at least 50% visible […]

Read More »

Google Defaults Responsive Search Ads

Google Defaults Responsive Search Ads

Today, Google announced that going forward, Responsive Search Ads (RSA) would be the default option for newly created ads in Google ads and Google ads editor. Here’s a breakdown of what we know about the change and what you can do to your account to make sure you’re ready. We don’t see this as a […]

Read More »

Google Is Moving on From Broad Match Modifier

Google Is Moving on From Broad Match Modifier

Over the last few years, Google has been tinkering with match types. In July 2019, Google announced that Phrase match and Broad Match Modified would start matching queries with the same meaning (rather than words) as your keywords. Then in February 2020, Exact Match and Phrase Match were expanded to cover plurals, misspellings, and abbreviations.  […]

Read More »