Marketing Insights
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Posts related to: ‘Partners’

Don’t Be the Next: Strengthen Your Facebook Account Security

Don’t Be the Next: Strengthen Your Facebook Account Security

Every so often, a story surfaces of a nefarious actor gaining access to a Facebook Business Manager account and running ads for an unrelated product or to a click farm. Usually, they are able to spend thousands of dollars and max out any and all credit cards associated with the account before the ads are […]

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Are Your Apple App Store Pages Optimized?

Are Your Apple App Store Pages Optimized?

iOS 15 is here and with it come several updates for apps like SharePlay streaming in FaceTime, Notifications Focus and Interruption Levels, and Swift UI updates. But there are still a few straggling developer updates that Apple has committed to launching before the end of the year, and app marketers should take note. Custom Product […]

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Marin Software Selected as Apple Search Ads Partner

Marin Software Selected as Apple Search Ads Partner

Marin Software has been recognized as an Apple Search Ads Partner specializing in campaign management. Apple Search Ads Partners are leading companies skilled in helping Apple Search Ads Advanced customers manage, measure and optimize their campaigns. Marin has been helping digital advertisers get the best performance from their advertising campaigns for almost 15 years and […]

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Your Detailed Testing Strategy for Expanded Text Ads

Your Detailed Testing Strategy for Expanded Text Ads

This is a guest post from Sarah Burns, Content Manager at Boost Media. With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display. While this is a strong shift […]

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Food, Drinks, and Marketing: Marin’s San Francisco Executive Summit

Food, Drinks, and Marketing: Marin’s San Francisco Executive Summit

On Thursday, May 26th, we held our first-ever Executive Summit in San Francisco at the beautiful Box SF, where we brought back many of the great presenters from our New York City Executive Summit. Our group of digital marketing leaders gathered around what’s reputedly the longest table in North America—crafted from centuries-old Chinese village gate doors. This event, […]

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Get Your Creative Ready for Google’s Expanded Text Ads

Get Your Creative Ready for Google’s Expanded Text Ads

This is a guest post from Sarah Burns, Content Manager at Boost Media. By now, you’ve heard about Google’s Expanded Text Ads. This is big news for search engine marketers. Initial Google reports cite click-through rate increases of up to 20% for some advertisers. With more than nine billion ads impacted by Google’s change, a […]

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Marketing Executives Swap Ideas at Marin Software’s New York Summit

Marketing Executives Swap Ideas at Marin Software’s New York Summit

On Thursday, April 28th, we held our first ever Executive Summit in New York City at The Standard Hotel. The afternoon’s talks were sponsored by Marin Software partner Yahoo and led by Marin Software’s CEO, David A. Yovanno. We had a great roster of Marin presenters, who walked through our roadmap and shared their thoughts […]

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Everything You Need to Know About Retargeting – a Perfect Audience and HubSpot eBook

Everything You Need to Know About Retargeting – a Perfect Audience and HubSpot eBook

In the old days of advertising, the name of the game was reach and frequency. Brands preferred mass media vehicles like television and radio, because they were the easiest means to reach large audiences and build brand awareness. Obviously, this meant the most effective advertising campaigns were dominated by the biggest brands with the largest […]

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HubSpot Connect – Integrating to Build Stronger Customer Relationships

HubSpot Connect – Integrating to Build Stronger Customer Relationships

A couple months ago, we announced a partnership with HubSpot. We’ve since been helping joint HubSpot and Perfect Audience customers connect their inbound and outbound marketing efforts more seamlessly. By automatically building retargeting lists based on HubSpot landing pages and Smart Lists, we’ve made it incredibly simple for HubSpot customers to build targeted, intelligent retargeting […]

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Marin Software and Boost Media Expand Partnership To Bring Customers Highly Relevant Ad Creative

Marin Software and Boost Media Expand Partnership To Bring Customers Highly Relevant Ad Creative

Boost Media is excited to partner with Marin Software, the leading cross-channel performance advertising cloud. Through the complementary nature of the two platforms, Marin customers will now be able to leverage Boost Media’s curated marketplace of expert copywriters and testing technology to optimize creative across search, social, and display campaigns. The combination of Boost Media […]

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