Marketing Insights
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Posts related to: ‘Mobile’

How does Google’s Continuous Scrolling affect your search ads?

How does Google’s Continuous Scrolling affect your search ads?

Have you noticed a change to your Google search results on your phone or tablet? Google has just finished rolling out continuous scrolling for mobile devices for English users in the U.S. This means instead of having to tap the “See more” button at the bottom of the page, Google automatically loads another page of […]

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Are Your Apple App Store Pages Optimized?

Are Your Apple App Store Pages Optimized?

iOS 15 is here and with it come several updates for apps like SharePlay streaming in FaceTime, Notifications Focus and Interruption Levels, and Swift UI updates. But there are still a few straggling developer updates that Apple has committed to launching before the end of the year, and app marketers should take note. Custom Product […]

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Marin Software Selected as Apple Search Ads Partner

Marin Software Selected as Apple Search Ads Partner

Marin Software has been recognized as an Apple Search Ads Partner specializing in campaign management. Apple Search Ads Partners are leading companies skilled in helping Apple Search Ads Advanced customers manage, measure and optimize their campaigns. Marin has been helping digital advertisers get the best performance from their advertising campaigns for almost 15 years and […]

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Are you ready for Apple iOS 14.5?

Are you ready for Apple iOS 14.5?

Apple’s latest iOS update has now launched and users are now updating their software to version 14.5. Apple has also announced dates for its annual Worldwide Developers Conference (WWDC), which should include announcements for iOS 15, and will take place from June 7th through 11th. How will this affect me? Starting with iOS 14.5, iPadOS […]

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Five Fundamental Changes After the Apple’s iOS 14 Release

Five Fundamental Changes After the Apple’s iOS 14 Release

Apple has been busy adding privacy-related features in iOS14. In December, with iOS 14.3, Apple added “Privacy Nutrition Labels” to the app store, clearly summarizing the applications privacy practices, including what information is collected and how it is used. App Tracking Transparency will be required with iOS 14.5 later this spring. Developers must ask users […]

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Automated Optimization for Apple Search Ads

Automated Optimization for Apple Search Ads

Apple Search Ads is a fast-growing marketing channel seeing increased adoption and greater chunks of advertising budgets. Did you know that MarinOne offers reporting and bidding for Apple Search Ads?  In this article, we’ll spell out some of the more advanced and automated ways our advertisers optimize their Apple Search Ad budget.  Full Funnel Optimization […]

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Everything You Need to Include for a Successful Mobile App Install Campaign

Everything You Need to Include for a Successful Mobile App Install Campaign

Mobile app install campaigns allow developers to promote iOS and Android apps across Facebook, Instagram, and Facebook Audience Network. These platforms advertise your app within a specific campaign and budget, and let you target specific devices and even device versions. This campaign type is only available for advertisers with an app, as people will be […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Have we reached peak smartphone, and what does that mean for marketers? Among all of Mary […]

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Europe’s in the Zone: Our Q1 2018 Digital Advertising Benchmark Report

Europe’s in the Zone: Our Q1 2018 Digital Advertising Benchmark Report

Our Q1 2018 benchmark report shows that search ad spend increased 11% around the globe, fueled by significant eurozone growth of 30%. Also, mobile advertising accounted for 40% of total search spend, representing a growing market share. Advertisers should be aware that mobile ads still offer a 33% discount versus desktop CPCs globally, a bargain […]

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The Mobile Shopping Experience on Facebook

The Mobile Shopping Experience on Facebook

It’s no mystery that most people connect to Facebook through the mobile app. What’s still a puzzle, however—at least for certain advertisers—is how to tailor ad messaging and strategy to suit mobile devices. Shopping advertisers often adjust campaign structures and overall approaches according to a brand’s products and business model. Additionally, there are several things […]

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