Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Mobile’

Five Fundamental Changes After the Apple’s iOS 14 Release

Five Fundamental Changes After the Apple’s iOS 14 Release

Apple has been busy adding privacy-related features in iOS14. In December, with iOS 14.3, Apple added “Privacy Nutrition Labels” to the app store, clearly summarizing the applications privacy practices, including what information is collected and how it is used. App Tracking Transparency will be required with iOS 14.5 later this spring. Developers must ask users […]

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Automated Optimization for Apple Search Ads

Automated Optimization for Apple Search Ads

Apple Search Ads is a fast-growing marketing channel seeing increased adoption and greater chunks of advertising budgets. Did you know that MarinOne offers reporting and bidding for Apple Search Ads?  In this article, we’ll spell out some of the more advanced and automated ways our advertisers optimize their Apple Search Ad budget.  Full Funnel Optimization […]

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Everything You Need to Include for a Successful Mobile App Install Campaign

Everything You Need to Include for a Successful Mobile App Install Campaign

Mobile app install campaigns allow developers to promote iOS and Android apps across Facebook, Instagram, and Facebook Audience Network. These platforms advertise your app within a specific campaign and budget, and let you target specific devices and even device versions. This campaign type is only available for advertisers with an app, as people will be […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Have we reached peak smartphone, and what does that mean for marketers? Among all of Mary […]

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Europe’s in the Zone: Our Q1 2018 Digital Advertising Benchmark Report

Europe’s in the Zone: Our Q1 2018 Digital Advertising Benchmark Report

Our Q1 2018 benchmark report shows that search ad spend increased 11% around the globe, fueled by significant eurozone growth of 30%. Also, mobile advertising accounted for 40% of total search spend, representing a growing market share. Advertisers should be aware that mobile ads still offer a 33% discount versus desktop CPCs globally, a bargain […]

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The Mobile Shopping Experience on Facebook

The Mobile Shopping Experience on Facebook

It’s no mystery that most people connect to Facebook through the mobile app. What’s still a puzzle, however—at least for certain advertisers—is how to tailor ad messaging and strategy to suit mobile devices. Shopping advertisers often adjust campaign structures and overall approaches according to a brand’s products and business model. Additionally, there are several things […]

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A Mobile Strategy Assessment in Three Steps

A Mobile Strategy Assessment in Three Steps

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. We all know it by now—mobile is important! Mobile usage continues to grow, and if you don’t have a strong mobile strategy in place, you’ll be left in dust. Aside from the fact that over half of Google’s paid search clicks come […]

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New Year’s Resolutions for the Savvy Social Marketer

New Year’s Resolutions for the Savvy Social Marketer

It’s still January, so there’s plenty of time to keep your New Year’s resolutions. While most of us are trying to stick to an earnest regimen of daily gym visits (and actually going this year!), eating healthy, and having a well-balanced lifestyle, social marketers in particular are making an industry-friendly list of our 2018 ambitions. […]

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Do You Know Your Mobile Score?

Do You Know Your Mobile Score?

As mobile continues to grow and advertisers perpetually optimize ad campaigns for better performance, it becomes increasingly challenging to know what’s working and what’s not. Where should you allocate budget? Exactly how much should you be investing in mobile versus desktop? How can you further improve? We’re happy to offer customers our Mobile Scorecard, a kind […]

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The Untapped Mobile Advertising Opportunity

The Untapped Mobile Advertising Opportunity

We’re all obsessed with our mobile phones. So obsessed, in fact, that 67% of us check our phone for an incoming call even when it doesn’t vibrate or ring. We look up to—or rather down at—our mobile devices, to the tune of almost 30,000 times a year. eMarketer provides another astonishing stat: between 2016 and […]

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