Marketing Insights
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Posts related to: ‘Marin Software’

How to prepare for Google’s ETA shutdown

How to prepare for Google’s ETA shutdown

You’ve likely heard that Google is sunsetting the Expanded Text Ad (ETA) format in favor of Responsive Search Ads (RSAs). It’s Google’s next big push for automation in its advertising platforms. While this may seem like a big change, it’s nothing to worry about as long as you prepare. Luckily, the sunset isn’t happening until […]

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Don’t Be the Next: Strengthen Your Facebook Account Security

Don’t Be the Next: Strengthen Your Facebook Account Security

Every so often, a story surfaces of a nefarious actor gaining access to a Facebook Business Manager account and running ads for an unrelated product or to a click farm. Usually, they are able to spend thousands of dollars and max out any and all credit cards associated with the account before the ads are […]

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Marin and Google Renew Revenue Share Agreement to Drive Innovation in Paid Search

Marin and Google Renew Revenue Share Agreement to Drive Innovation in Paid Search

This week, we disclosed that Google and Marin have entered into a new 3-year revenue share agreement. The agreement supports innovation and choice in paid search management and optimization. Google has agreed to make revenue payments to Marin based on the total paid search spend Marin’s customers are managing on our platform across Google and […]

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4 New Insights Available: Bid Strategies, Landing Page Errors, and More

4 New Insights Available: Bid Strategies, Landing Page Errors, and More

MarinOne Insights generates over 5,000 recommendations for our customers daly, identifying millions of dollars in potential performance improvements from their digital marketing programs.  Insights are automatic, tailored recommendations that help advertisers get more out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations. This week, we have added […]

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Celebrating the Women at Marin – Meet Lucie

Celebrating the Women at Marin – Meet Lucie

Lucie Ataya has been working at Marin for 8 years. She’s now a product manager working directly with Wister Walcott, Co-founder and EVP, Product and Technology Tell us a bit more about your experience as a woman in tech at Marin I joined Marin 8 years ago, after a couple of years being the very first […]

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Celebrating the Women at Marin – Meet Marie

Celebrating the Women at Marin – Meet Marie

Marie Boivent started as a customer engagement manager at Marin Software 11 years ago. She’s now VP Revenue and managing a team of 50 people across the world. Tell us a bit more about your experience as a woman in tech at Marin I don’t see myself as a “woman” in tech, I just happened to […]

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Upgrade your performance with MarinOne bidding

Upgrade your performance with MarinOne bidding

The search for better performance never stops. To help our customers get the most out their digital marketing dollar we have upgraded our optimization tools. MarinOne Bidding is our newest bidding solution that delivers peak performance, improved accuracy, faster bid calculations and increased scale.  Customers upgrading to MarinOne bidding from the previous version saw a […]

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Nine New Automated Insights

Nine New Automated Insights

We’ve added nine new bidding and setup Insights to help advertisers get the most out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations. Here are the new recommendations: Enhanced CPC Identifies Google campaigns using Marin Bidding or Manual Bidding without Enhanced CPC and allows you to easily […]

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Happy Holidays From Marin

Happy Holidays From Marin

2020 was likely the most unusual year of all of our lives, so I want to reflect on the past few months and then look forward to what we all expect to be better days in 2021. The start of 2020 seems so distant. Marin first became aware of COVID from our team members in […]

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Introducing Automated Insights in MarinOne

Introducing Automated Insights in MarinOne

What are Automated Insights? There are a lot of moving parts to a digital marketing campaign. So many that it’s hard for even an experienced marketer to know what they need to do to get the best results from their campaign. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often […]

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