Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Marin Software’

4 New Insights Available: Bid Strategies, Landing Page Errors, and More

4 New Insights Available: Bid Strategies, Landing Page Errors, and More

MarinOne Insights generates over 5,000 recommendations for our customers daly, identifying millions of dollars in potential performance improvements from their digital marketing programs.  Insights are automatic, tailored recommendations that help advertisers get more out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations. This week, we have added […]

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Celebrating the Women at Marin – Meet Lucie

Celebrating the Women at Marin – Meet Lucie

Lucie Ataya has been working at Marin for 8 years. She’s now a product manager working directly with Wister Walcott, Co-founder and EVP, Product and Technology Tell us a bit more about your experience as a woman in tech at Marin I joined Marin 8 years ago, after a couple of years being the very first […]

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Celebrating the Women at Marin – Meet Marie

Celebrating the Women at Marin – Meet Marie

Marie Boivent started as a customer engagement manager at Marin Software 11 years ago. She’s now VP Revenue and managing a team of 50 people across the world. Tell us a bit more about your experience as a woman in tech at Marin I don’t see myself as a “woman” in tech, I just happened to […]

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Upgrade your performance with MarinOne bidding

Upgrade your performance with MarinOne bidding

The search for better performance never stops. To help our customers get the most out their digital marketing dollar we have upgraded our optimization tools. MarinOne Bidding is our newest bidding solution that delivers peak performance, improved accuracy, faster bid calculations and increased scale.  Customers upgrading to MarinOne bidding from the previous version saw a […]

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Nine New Automated Insights

Nine New Automated Insights

We’ve added nine new bidding and setup Insights to help advertisers get the most out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations. Here are the new recommendations: Enhanced CPC Identifies Google campaigns using Marin Bidding or Manual Bidding without Enhanced CPC and allows you to easily […]

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Happy Holidays From Marin

Happy Holidays From Marin

2020 was likely the most unusual year of all of our lives, so I want to reflect on the past few months and then look forward to what we all expect to be better days in 2021. The start of 2020 seems so distant. Marin first became aware of COVID from our team members in […]

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Introducing Automated Insights in MarinOne

Introducing Automated Insights in MarinOne

What are Automated Insights? There are a lot of moving parts to a digital marketing campaign. So many that it’s hard for even an experienced marketer to know what they need to do to get the best results from their campaign. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often […]

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Marin Connects the Big Four Publishers

Marin Connects the Big Four Publishers

Who Are the Big Four? The digital marketing landscape has become more and more consolidated into “The Big Four” publishers — Amazon, Apple, Facebook, and Google. These entities have a vested interest in keeping each other at arm’s length and they will continue to silo their data from each other. This means if you are […]

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Import Your Data Directly into Google Sheets

Import Your Data Directly into Google Sheets

We recently wrote a blog on The Power of Web Queries, a type of scheduled report in MarinOne that is hosted on a URL and automatically updated with the most recent data. These are fully customizable reports, right down to the date range, activity type and even how often the data is refreshed.  The flexible […]

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Marin Software Stepping Up for Diversity and Equality with Pro Bono Digital Marketing Services for Black-Owned Businesses

Marin Software Stepping Up for Diversity and Equality with Pro Bono Digital Marketing Services for Black-Owned Businesses

Marin Community, Back in May, the tragic death of George Floyd was a wake up call for many individuals and companies who suddenly became conscious that we needed to do better. Marin Software was no exception: we need to do better, we need to do more. We committed ourselves to listening, learning and supporting the […]

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