Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Instagram’

3 Social Tips to Win your Holiday Season

3 Social Tips to Win your Holiday Season

The 2021 holiday rush is  upon us and advertisers are feeling pressure from the perfect storm of uncertain expectations, impacts of reduced tracking capabilities, inventory challenges, and rising costs of advertising.  McKinsey’s 2021 Holiday Report reveals that Facebook (67%) and Instagram (52%) are among the top platforms influencing holiday decision making. A whopping 87% of […]

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Get more from your organic content with Message Booster for Instagram

Get more from your organic content with Message Booster for Instagram

Organic Instagram posts provide your followers with a stream of free content that can help establish and strengthen your brand identity, build your social community, and hopefully, engage customers interested in buying your products.  Of course, the limitations are that your organic content has a limited viewership of your followers, the followers they may share […]

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Don’t Be the Next: Strengthen Your Facebook Account Security

Don’t Be the Next: Strengthen Your Facebook Account Security

Every so often, a story surfaces of a nefarious actor gaining access to a Facebook Business Manager account and running ads for an unrelated product or to a click farm. Usually, they are able to spend thousands of dollars and max out any and all credit cards associated with the account before the ads are […]

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How Can Social Marketers Win the Holiday Season in Uncertain times?

How Can Social Marketers Win the Holiday Season in Uncertain times?

With COVID-19 cases back on the rise, businesses that did not make changes after the first wave can expect an even greater impact this time around. As most marketers have experienced first-hand, the pandemic has had an impact on revenue due to a shift in consumer behavior. Product and service offerings that were once considered […]

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5 Ways to Improve Your Facebook Reach

5 Ways to Improve Your Facebook Reach

Increasing the reach of your Facebook campaigns can be challenging due to a variety of factors outside of your control as a digital marketer, such as spending more money, changing your end goal, or altering the Facebook algorithm. Since updating campaigns based on those components is usually unrealistic, you can consider these five  recommendations–all of […]

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The Rise of Influencer Marketing, and What to Expect in 2020

The Rise of Influencer Marketing, and What to Expect in 2020

In recent months, brands and retailers have had to adapt to a pandemic that no one saw coming, and one thing is for certain: engagement on sponsored content is increasing with more people at home and on social media. And while the pros of influencer marketing were prevalent to brands prior to COVID-19 (building trust […]

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How to Build a Social Media Marketing Funnel

How to Build a Social Media Marketing Funnel

Setting up a funnel for your social media channels is a vital step for sustainable, long-term growth. For marketers, it’s valuable to understand the path that your customers move through at each point of the user journey, from the moment they become aware of your brand, to their first purchase, to their evolution into a […]

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Am I Using the Right Marketing Tech Stack?

Am I Using the Right Marketing Tech Stack?

Digital technology is available in its many forms to help you work faster. For marketing in particular, technology can improve the quality of your marketing output and ultimately help you generate more revenue and leads. With that said, today’s unprecedented shift is creating the urgent need for brands and their partners to think outside the […]

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3 Things Brands Should Be Doing with Instagram Stories

3 Things Brands Should Be Doing with Instagram Stories

More than 500 million people use Instagram Stories every day. And, a third of the most-viewed Stories come from a business account. With stats like these, it’s clear the Stories platform provides a great space for brands to maximize reach, build brand loyalty, and generate new customers. Advertising with Instagram Stories is also a great […]

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How to Build Your Brand with Instagram Stories

How to Build Your Brand with Instagram Stories

Although Instagram Stories is the fastest-growing Facebook product, and more and more consumers are shifting to the stories format, most businesses are still lagging behind. If you haven’t adopted the Stories ad format on Instagram yet, now’s a perfect time. This ad format is an easy, great way to stay ahead of the competition. In […]

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