Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Facebook’

3 Social Tips to Win your Holiday Season

3 Social Tips to Win your Holiday Season

The 2021 holiday rush is  upon us and advertisers are feeling pressure from the perfect storm of uncertain expectations, impacts of reduced tracking capabilities, inventory challenges, and rising costs of advertising.  McKinsey’s 2021 Holiday Report reveals that Facebook (67%) and Instagram (52%) are among the top platforms influencing holiday decision making. A whopping 87% of […]

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Get more from your organic content with Message Booster for Instagram

Get more from your organic content with Message Booster for Instagram

Organic Instagram posts provide your followers with a stream of free content that can help establish and strengthen your brand identity, build your social community, and hopefully, engage customers interested in buying your products.  Of course, the limitations are that your organic content has a limited viewership of your followers, the followers they may share […]

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Don’t Be the Next: Strengthen Your Facebook Account Security

Don’t Be the Next: Strengthen Your Facebook Account Security

Every so often, a story surfaces of a nefarious actor gaining access to a Facebook Business Manager account and running ads for an unrelated product or to a click farm. Usually, they are able to spend thousands of dollars and max out any and all credit cards associated with the account before the ads are […]

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MarinOne Enhanced Social Audiences

MarinOne Enhanced Social Audiences

With increasing data privacy restrictions, it is becoming more difficult to reach your intended audience on Facebook. These updates have included the removal for Partner Categories, iOS14, and in 2023, the removal of cookies from Google Chrome. With each piece of the Facebook marketing funnel likely to see an increase in cost, finding a solution […]

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Five Fundamental Changes After the Apple’s iOS 14 Release

Five Fundamental Changes After the Apple’s iOS 14 Release

Apple has been busy adding privacy-related features in iOS14. In December, with iOS 14.3, Apple added “Privacy Nutrition Labels” to the app store, clearly summarizing the applications privacy practices, including what information is collected and how it is used. App Tracking Transparency will be required with iOS 14.5 later this spring. Developers must ask users […]

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How Can Social Marketers Win the Holiday Season in Uncertain times?

How Can Social Marketers Win the Holiday Season in Uncertain times?

With COVID-19 cases back on the rise, businesses that did not make changes after the first wave can expect an even greater impact this time around. As most marketers have experienced first-hand, the pandemic has had an impact on revenue due to a shift in consumer behavior. Product and service offerings that were once considered […]

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Marin Connects the Big Four Publishers

Marin Connects the Big Four Publishers

Who Are the Big Four? The digital marketing landscape has become more and more consolidated into “The Big Four” publishers — Amazon, Apple, Facebook, and Google. These entities have a vested interest in keeping each other at arm’s length and they will continue to silo their data from each other. This means if you are […]

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5 Ways to Improve Your Facebook Reach

5 Ways to Improve Your Facebook Reach

Increasing the reach of your Facebook campaigns can be challenging due to a variety of factors outside of your control as a digital marketer, such as spending more money, changing your end goal, or altering the Facebook algorithm. Since updating campaigns based on those components is usually unrealistic, you can consider these five  recommendations–all of […]

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Impact of the Facebook Boycott

Impact of the Facebook Boycott

In the wake of the Black Lives Matter protests, a coalition of civil-rights organizations, including the NAACP, the Anti Defamation League, and Common Sense Media, have called for a boycott of advertising on Facebook and Instagram for the month of July. Their goal is to “act against hate and disinformation being spread by Facebook…in order […]

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How to Build a Social Media Marketing Funnel

How to Build a Social Media Marketing Funnel

Setting up a funnel for your social media channels is a vital step for sustainable, long-term growth. For marketers, it’s valuable to understand the path that your customers move through at each point of the user journey, from the moment they become aware of your brand, to their first purchase, to their evolution into a […]

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