Marketing Insights
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Posts related to: ‘eCommerce’

MarinOne Now Integrates with Amazon DSP

MarinOne Now Integrates with Amazon DSP

Amazon is, of course, the leading online sales marketplace, with more than half of all eCommerce sales completed on their site and app. It’s no surprise that many Amazon sellers take advantage of Amazon’s Sponsored Search formats to lead customers shopping on Amazon to the buy box. But Amazon has a large offering of advertising […]

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Get Ready for the Holiday Season with Instacart, Criteo and Marin

Get Ready for the Holiday Season with Instacart, Criteo and Marin

Did you know that 2 out of 3 online product searches start on retailers’ sites? Are you reaching high-intent shoppers at the point of sale? Brands now have the unique opportunity to promote their products directly on leading retailer websites and apps.  Don’t miss our upcoming webinar on Thursday, September 23rd | 10am PT – 1pm ET […]

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Criteo’s Commerce Media Platform Available in MarinOne

Criteo’s Commerce Media Platform Available in MarinOne

With the unprecedented growth of eCommerce in the last few years, it’s no surprise that advertisers are rapidly increasing their digital marketing allocations towards this channel. Some estimates predict global retail ecommerce sales will exceed $6 trillion in 2023, an 84% increase over just 4 years. It’s clear that you must be able to navigate […]

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Instacart Ads Support Now Available Through MarinOne

Instacart Ads Support Now Available Through MarinOne

Raise your hands if you shopped on Instacart in the last year? Keep your hands up if you advertised with Instacart last year? Well, if you’re a CPG brand I’m sure you’ve still got your hand up. Instacart is the leading online grocery platform in North America. The company has partnered with more than 600 […]

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Keep the momentum after Prime Day 2021

Keep the momentum after Prime Day 2021

Welcome to part three of our Amazon Prime Day 2021 three-part series.  In part one, Are you ready for Prime Day 2021?, we took a look at last year’s performance, noted key deadlines for retailers, and highlighted some top-level levers to get the most out of Prime Day, before, during and after the event. In […]

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Top tactics for a successful Prime Day 2021

Top tactics for a successful Prime Day 2021

Welcome to part two of our Amazon Prime Day 2021 three-part series. In part one, Are you ready for Prime Day 2021?, we took a look at last year’s performance, noted key deadlines for retailers, and highlighted some top-level levers to get the most out of Prime Day, before, during and after the event. Since […]

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Are you ready for Prime Day 2021?

Are you ready for Prime Day 2021?

It’s that time again. Over the past few years – typically around mid-July – Amazon has launched Prime Day for its Prime members to shop new deals and discounts. Although last year’s shopping event was delayed to October due to the ongoing coronavirus (COVID-19) pandemic, Amazon’s first quarter results call, the company announced that Prime […]

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Marin is here to support you during the busiest retail time of the year

Marin is here to support you during the busiest retail time of the year

It’s time to switch from “work from home” to “celebrate at home.” Although for many of you, this time of the year is also “peak season” at work. Rest assured that Marin Software has put everything in place to provide above-and-beyond customer service, particularly during the critical Black Friday and Cyber Monday events. Our focus […]

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Your Marketing To Do List for Prime Day

Your Marketing To Do List for Prime Day

This is our final blog post on Prime Day ahead of the day itself, and here we’ll focus on the practicalities of getting the most out of the Prime Day opportunity. Learn From the Past Have you been advertising on Amazon for more than a year? Then review what worked for you before and incorporate […]

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The Impact of Prime Day on Other Channels

The Impact of Prime Day on Other Channels

Prime Day is a great example of a “rising tide” lifting all retail “ships” – if you are focusing your Prime Day activities exclusively on Amazon Advertising you are likely missing out on a lot of great traffic. Google search trends highlights how customers are not always starting their Prime Day shopping on Amazon. Instead, […]

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