Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Campaign Management’

How to prepare for Google’s ETA shutdown

How to prepare for Google’s ETA shutdown

You’ve likely heard that Google is sunsetting the Expanded Text Ad (ETA) format in favor of Responsive Search Ads (RSAs). It’s Google’s next big push for automation in its advertising platforms. While this may seem like a big change, it’s nothing to worry about as long as you prepare. Luckily, the sunset isn’t happening until […]

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Get more from your organic content with Message Booster for Instagram

Get more from your organic content with Message Booster for Instagram

Organic Instagram posts provide your followers with a stream of free content that can help establish and strengthen your brand identity, build your social community, and hopefully, engage customers interested in buying your products.  Of course, the limitations are that your organic content has a limited viewership of your followers, the followers they may share […]

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Are your paid search campaigns learning from SEO?

Are your paid search campaigns learning from SEO?

Say what? Yes, you read that correctly. Since the start of digital advertising, there has been a thin line between organic and paid search data. There have been many tests and studies conducted on how organic data can influence paid search data and vice versa. With MarinOne, you can add a bit of control to […]

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4 New Insights Available: Bid Strategies, Landing Page Errors, and More

4 New Insights Available: Bid Strategies, Landing Page Errors, and More

MarinOne Insights generates over 5,000 recommendations for our customers daly, identifying millions of dollars in potential performance improvements from their digital marketing programs.  Insights are automatic, tailored recommendations that help advertisers get more out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations. This week, we have added […]

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Travel Advertisers: Get Ready to Take Off in 2021

Travel Advertisers: Get Ready to Take Off in 2021

In light of recent news on COVID coming out of the UK and US, such as plans for re-openings and increase in vaccine distribution,  travel companies have seen a much-needed surge in vacation bookings.  The Guardian reported that Easy Jet flight bookings from the UK jumped 337% and package holidays surged 630% when compared with […]

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Nine New Automated Insights

Nine New Automated Insights

We’ve added nine new bidding and setup Insights to help advertisers get the most out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations. Here are the new recommendations: Enhanced CPC Identifies Google campaigns using Marin Bidding or Manual Bidding without Enhanced CPC and allows you to easily […]

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Top Search Tips For The End Of The Year

Top Search Tips For The End Of The Year

We’re well underway in the holiday season now with just about a week left until Christmas. Here are a few quick tips to make the most of these last days before the holiday and prepare for the days following. Budget Planning Budget planning using the What-If functionality has been around in Marin for a while. […]

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Smartfeed: Automate Your Feed & Optimize Your Shopping Campaigns

Smartfeed: Automate Your Feed & Optimize Your Shopping Campaigns

Shopping campaigns and managing the feeds that power them is often cumbersome, time consuming and resource intensive. To help with these challenges, Marin has developed an innovative solution called Smartfeed which manages your feed and also updates your account’s structure — the Marin platform serves as an intermediary which automates the build based on your […]

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Introducing Automated Insights in MarinOne

Introducing Automated Insights in MarinOne

What are Automated Insights? There are a lot of moving parts to a digital marketing campaign. So many that it’s hard for even an experienced marketer to know what they need to do to get the best results from their campaign. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often […]

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Import Your Data Directly into Google Sheets

Import Your Data Directly into Google Sheets

We recently wrote a blog on The Power of Web Queries, a type of scheduled report in MarinOne that is hosted on a URL and automatically updated with the most recent data. These are fully customizable reports, right down to the date range, activity type and even how often the data is refreshed.  The flexible […]

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