Marketing Insights
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Posts related to: ‘Bid Optimization’

Effective Last Minute Tips and Tools for Holiday Success

Effective Last Minute Tips and Tools for Holiday Success

Ensure that the 2021 holiday season will be even more successful with these last minute tips! Managing Bidding during a Sales Event Before the sale: Find out Revenue-Per-Click or Conversion-Rate uplift from historic sales as a percentage. On the day of the sale: Apply your historical percentage uplift calculated as a boost on day of […]

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How does Google’s Continuous Scrolling affect your search ads?

How does Google’s Continuous Scrolling affect your search ads?

Have you noticed a change to your Google search results on your phone or tablet? Google has just finished rolling out continuous scrolling for mobile devices for English users in the U.S. This means instead of having to tap the “See more” button at the bottom of the page, Google automatically loads another page of […]

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Why is Full Funnel Bidding a Must-Have?

Why is Full Funnel Bidding a Must-Have?

Marketers know the importance of an optimized conversion funnel and its impact on a business’s profit. However, complex conversion funnels with long sales cycles are typical in many industries. Buying a car, finding the right university or procuring a new piece of software can often take months (and sometimes years) from initial research to completion. […]

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Upgrade your performance with MarinOne bidding

Upgrade your performance with MarinOne bidding

The search for better performance never stops. To help our customers get the most out their digital marketing dollar we have upgraded our optimization tools. MarinOne Bidding is our newest bidding solution that delivers peak performance, improved accuracy, faster bid calculations and increased scale.  Customers upgrading to MarinOne bidding from the previous version saw a […]

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Getting the most from your marketing dollars

Getting the most from your marketing dollars

In the world of pay-per-click advertising, the (often) multi-million dollar questions you’re always trying to answer are: What should I be spending on different parts of my programs? What will I get in return? How should I assign these budgets to each campaign?  Answering these questions can be challenging. Often, this involves looking at historical […]

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Automated Optimization for Apple Search Ads

Automated Optimization for Apple Search Ads

Apple Search Ads is a fast-growing marketing channel seeing increased adoption and greater chunks of advertising budgets. Did you know that MarinOne offers reporting and bidding for Apple Search Ads?  In this article, we’ll spell out some of the more advanced and automated ways our advertisers optimize their Apple Search Ad budget.  Full Funnel Optimization […]

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Marin Connects the Big Four Publishers

Marin Connects the Big Four Publishers

Who Are the Big Four? The digital marketing landscape has become more and more consolidated into “The Big Four” publishers — Amazon, Apple, Facebook, and Google. These entities have a vested interest in keeping each other at arm’s length and they will continue to silo their data from each other. This means if you are […]

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How to Improve Lead Quality with Marin Software

How to Improve Lead Quality with Marin Software

“How can I improve the quality of leads for my sales team?” It’s a question I hear in nearly every conversation with a lead-focused marketer. Coupled with measuring ROI and longer sales cycles, difficulty obtaining enough quality leads is an ongoing battle for marketers in the automotive, real estate, B2B, insurance, and finance industries. The […]

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When Smart Bidding Is Not the Smart Choice

When Smart Bidding Is Not the Smart Choice

Consumer behavior has been forced to immediately change as a result of COVID-19, and change on a massive scale. The transformation in consumer consumption is fluid, and we can expect it to continuously evolve over the coming weeks and months. For us marketing professionals, it poses the opportunity to shift and re-align to meet the […]

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Upcoming Webinar: “COVID-19 Checklist – 10 Questions Digital Marketers Should be Asking Right Now”

Upcoming Webinar: “COVID-19 Checklist – 10 Questions Digital Marketers Should be Asking Right Now”

These are unprecedented times. Whether you have cut your advertising costs and are making tough budgeting decisions, or are gearing yourself for an unexpected increase in traffic and conversions, the marketing programs you need today are different from what you were running last month. According to eMarketer, 38% of US Agency and Marketing Professional’s advertising […]

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