Marketing Insights
Marin Software's Official Blog

Marketing Insights Contributor


Wister Walcott

Wister is responsible for running the Marin product and development teams. The original product architect for the Marin application, he now serves to fulfill our technology vision and product execution on behalf of our customers. A noted industry speaker, Wister has deep domain expertise in digital marketing topics including social advertising, retargeting, SEO, SEM, revenue attribution, and optimization. Wister holds a B.S. in Computer Science (with honors) from Harvard University and an M.B.A. from Harvard University.