Marketing Insights
Marin Software's Official Blog

The Quote Company: Extracting the Most Value from Search Campaigns

The Quote Company: Extracting the Most Value from Search Campaigns

By   February 8th, 2016

If you’re a search marketer having enough of a challenge managing search campaigns on Google alone, then copying changes from Google to Bing can be especially time-consuming, tedious, and not worth the hassle.

This was The Quote Company’s predicament. As a company that matches people interested in solar installations with the right service provider, they continually aim to drive leads at a profitable ROI. However, with a small, in-house marketing team and due to Bing’s lower search volume, running cross-publisher search campaigns wasn’t realistic. As a result, they were missing out on a big opportunity.

Fortunately, they found an easy solution in Marin Smart Sync. With Smart Sync, they were able to take advantage of both Google and Bing, ultimately achieving their goals and adding new levels of efficiency to their search marketing campaigns.

Syncing Changes Across Publishers

Using Smart Sync, The Quote Company was able to easily copy information at the account, campaign, and group levels from Google to Bing. Once copied, Smart Sync continues to sync any changes the team makes from Google to Bing, ensuring that all campaigns remain matched and current.

quote-company-google-bing

This streamlined campaign management has allowed The Quote Company to treat Bing simply as an extension of their overall search reach, by automatically pushing changes from Google to Bing.

Learn more and see full results in our Quote Company case study.

 

Resources