Marketing Insights
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Your Marketing Campaigns on Auto-Pilot

Your Marketing Campaigns on Auto-Pilot

By   September 19th, 2019

These days, a data-driven marketer has to answer a lot of budget allocation questions. Where should I invest my next dollar? Am I going to hit my revenue goals? Will I spend my entire budget?

Not to mention, today’s online customer journey isn’t as simple as it used to be. Consumers switch between channels (and devices) as they move down the purchase funnel—from inspiration and product discovery to more focused product research and comparison, and finally to conversion.

With this cross-channel approach, viewing search and social holistically is no longer a forward-thinking luxury. It’s becoming a necessity for businesses to know the true value of all their digital marketing activity in order to maximize their return and drive incremental lift. 

MarinOne’s Budget Optimizer

With MarinOne’s Budget Optimizer, marketers can forecast, monitor, and automatically reallocate budgets across their most efficient marketing channels with ease. 

Benefits include:

  • Automatically adjusting spend by channel in accordance with business goals and KPIs
  • Predictive insight into the future performance of your advertising campaigns
  • A continuous view of investment opportunities and high-potential returns

What do I need to do?

Simply create your campaigns across search and social as you normally would by setting a budget and specifying your KPIs. Then, let MarinOne do the heavy lifting for you.

Our platform will adjust budgets to achieve your business goals and recommend a reallocation of your advertising spend between search and social channels. With every iteration, the algorithm readjusts the spend parameters to maximize the efficiency of your entire marketing budget across channels. Are you ready to uncover digital advertising growth opportunities and increase return on incremental spend?

Talk to your Marin account representative today! Or, if you’re new to Marin, get in touch today.