Marketing Insights
Marin Software's Official Blog

What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

By   June 14th, 2018

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.

Would You Pay for an Ad-Free Facebook?

Despite Facebook’s headline news and recent data privacy speed bumps, only 23% of consumers would pay for an ad-free version of the platform. Read more via eMarketer.

Read the article

Fortnite’s Explosion in Popularity Is Opening New Doors for Marketers

Gamers are serious about their passion—and marketers are clueing in to the advertising opportunities. A few great ideas from Adweek on how to capture the attention of avid gaming audiences.

Read the article

Employee advocacy outweighs influencer marketing

Move over, online celebrities—employee advocacy is more scalable, cost-efficient, and effective. A recent Sprout Social survey uncovered the numbers and trends.

Read the article

Commemorating 20 years of Google

Google turns 20 this year. Check out Search Engine Land’s retrospective and how Google became synonymous with “internet search.”

Read the article

64% of live streamers have engaged with ads, IAB finds

Lastly, happy World Cup day! Marketing Dive digs into the data around live-streamed soccer matches, online versus TV ads, device usage, and more.

Read the article