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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

By   July 26th, 2018

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention.

The success of retailers’ ads on Prime Day in 5 charts

Just about every online retailer got a boost from Amazon’s Prime Day this year, and Amazon itself claims it was the most successful shopping event in its history. Here are the numbers to back up the performance.

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Britain’s online shopping boom is a bust for the
High Street

With consumers in the UK making online purchases at double the rate as their US counterparts, many storefronts have shuttered. Who’s leading the shift to the digital shopping space?

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Here’s one way to measure ad boycott pressures

Sleeping Giants has sent many brands and advertisers running for the safer hills and blacklisting ads for hateful sites and content. Where do ad agencies stand in the age of brand safety?

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Whither digital advertising?

With third-party data on the chopping block for major publishers, where should advertisers turn? To their roots, writes Third Door Media’s Barry Levine.

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Amazon is primed for rapid growth

Lastly, more on Amazon, as the market anticipates today’s earnings report: the company now commands half of all online retail sales in the US. Will today’s earnings announcement boost them further into the stratosphere?

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