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Europe’s in the Zone: Our Q1 2018 Digital Advertising Benchmark Report

Europe’s in the Zone: Our Q1 2018 Digital Advertising Benchmark Report

By   May 1st, 2018

Our Q1 2018 benchmark report shows that search ad spend increased 11% around the globe, fueled by significant eurozone growth of 30%. Also, mobile advertising accounted for 40% of total search spend, representing a growing market share. Advertisers should be aware that mobile ads still offer a 33% discount versus desktop CPCs globally, a bargain that won’t always be available.

digital advertising trends

We hope you enjoy these insights and more in our Q1 2018 Digital Advertising Benchmark Report. Now available as an interactive web page, we reveal the latest cross-channel advertising trends and allow you to slice the data by region, industry, and publisher.

In addition to global industry trends, we explore the most compelling areas of digital marketing, including the evolution of mobile, the best use of creative to gain more clicks and market share, and using the right search and social tools to attract the right customers.

The Latest on Mobile, Targeting, and Ad Formats

Other key findings for Q1 2018 include:

  • EMEA Clients Enjoy Lower CPCs. CPCs for EMEA clients offer a significant discount at $0.40, when compared with CPCs in the US ($0.88) and UK ($0.85).
  • More Search Clicks, Better Targeting. Click-through rates (CTRs) for search are up 25% year over year, showing how improved targeting allows publishers to deliver more relevant ads to people.
  • Dynamic Ads Showing Strong Growth. Facebook Dynamic Ads, the highly personalized ad format based on user browsing behavior, were up 37% year over year.

Download the report for other actionable insights for your digital ad campaigns.