Marin Software Introduces New Report Builder

By Jason Young October 1st, 2012

Our customers tell us that one of the biggest benefits they get out of Marin Software is time savings.  Online marketers need to quickly find the information they need to make good decisions and often need to share that information with colleagues in a way that’s easy to consume.

With our most recent product update, Marin has added the ability to create customized and pre-defined composite reports via the new Marin Report Builder. This tool was designed to help create high-level reports easily and efficiently in a format that is immediately ready for analysis and distribution. Best of all, it allow advertisers to visually construct composite reports, move around components and annotate sections, which makes the reports that much more relevant for their colleagues, managers or clients.

Marin prides itself on helping advertisers manage their large-scale campaigns by exception, allowing them to hone in on the highest-impact campaign elements and execute on their strategies quickly. Tools like Marin Report Builder continue in that tradition, eliminating time spent in spreadsheets and enabling marketers to make better decisions, faster. To see a demo of Report Builder in action, contact Marin Sales.

Google Tweaks Phrase and Exact Match Keyword Behavior

By Kye Mou April 18th, 2012

Yesterday, Google announced changes to the way phrase and exact match type keywords will behave in AdWords. Traditionally, advertisers have had to compile large keyword lists to account for misspellings, plurals and other keyword variations. Starting mid-May, AdWords’ phrase and exact match keywords will begin matching close variants, including:

• Misspellings (“waterproof sunblock” will match “waterpoof sunblock”)
• Singular/plural forms (“bollard cover” will match “bollard covers”)
• Acronyms (“MLB” will match “Major League Baseball”)
• Stemmings (“single serving coffee” will match “single serve coffee”)
• Abbreviations (“st.” will match “street”)
• Accents (“cliché” will match “cliche”)

This level of matching is already baked into Google’s organic algorithm, but the impact it will have on search advertisers has yet to be seen. Initial Google testing yielded a 3% increase in clicks, with comparable CPCs, however those who don’t want the potential for more clicks have the option to opt out.

Click here for more information on this upcoming change.