Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘trends’

Happy 9th Birthday Twitter.

Happy 9th Birthday Twitter.

Social publishers grow up so fast… Check out this infographic of Twitter milestones. Ever since its inception, through to its IPO in November 2013, the challenge for Twitter has been to balance the need to monetize its platform with ads without alienating its loyal user base. So how is it doing? Overall Twitter ad revenue […]

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Top 5 Priorities for Marketers in 2015

Top 5 Priorities for Marketers in 2015

As a digital marketer, you’ve likely noticed that the industry has been on a roll, with internet advertising revenues reaching $11.7 billion in the second quarter of 2014 alone – a 14% YoY increase. But with this growth has also come concern. (If you’ve felt some of these effects, you’re not alone.) To try and […]

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5 Key Tactics to Unlock Missed Opportunities on Bing

5 Key Tactics to Unlock Missed Opportunities on Bing

Today’s sophisticated advertisers know the importance of investing in Bing Ads – they’re a great way to reach over 150 million unique searchers. But even the best advertisers have room to improve. That’s why we’re excited to reveal 5 key tactics to unlock missed opportunities on Bing! Let’s get started… Tactic #1 – Capitalize on […]

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Winter is Coming! Prepare Your Strategy for the Arctic Blast

Winter is Coming! Prepare Your Strategy for the Arctic Blast

Remember the Polar Vortex that hit in January? Well grab your warmest coat, because forecasters are predicting another bout of frigid temperatures across much of the United States later this week. As the mercury drops and the arctic blast sweeps the country, consumers will be cozying up inside… which has some very real implications for […]

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Google Exact and Phrase Match Search: 2-Month Performance Review

Google Exact and Phrase Match Search: 2-Month Performance Review

Google rocked the search world this August with the announcement that they were changing the definition of Exact Match and Phrase Match to include close variants of their keywords, such as misspellings or plural variants. This caused a huge uproar from search marketers over the potential effect this could have on their search performance. Almost […]

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The 2 Basic Steps for SEM Traffic Forecasting

The 2 Basic Steps for SEM Traffic Forecasting

In search marketing, the bidding and optimization are fairly standardized across different marketers and agencies. Most search engines and bidding platforms enable users to conduct sophisticated optimizations. But for traffic forecasting, there isn’t an industry standard process. During my 7 years in search, this is the one subject no two marketers can consistently agree on. […]

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Now Trending: Consumers Browse Bing for B2B Services

Now Trending: Consumers Browse Bing for B2B Services

Historically, Bing has always been the primary contender when it comes to search engine share in the US. However, this Q3 we saw a significant benchmark for Bing where it had overtaken Google in impression share. In the B2B services vertical, Bing edged past Google, capturing 52% to Google’s 48% in the US. Bing’s impression […]

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Google vs. Bing: A Review of Click & Spend Share

Google vs. Bing: A Review of Click & Spend Share

While Google has long been (and still remains) the dominant search engine in the US market, there are signs that Bing is becoming more of a contender – at least in a few key verticals. Due to our curious nature, we decided to examine Google vs Bing US data over the last five quarters to […]

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Search & Social Score Big at World Cup

Search & Social Score Big at World Cup

The World Cup has shown us crazy fans, incredible level of play, and even an unfortunate chomp to the shoulder. Hopefully you’ve been paying attention to your digital strategy through all this, because it turns out that the World Cup has had a huge impact on consumer behavior.[…]

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Paid Search Worthless? The Other Side of the Coin.

Paid Search Worthless? The Other Side of the Coin.

There’s been some new stories recently about a report eBay did last year claiming that paid search for large brands was pretty much worthless. Many of these stories are focused on the fact that online advertising is not living up to its promise. Here’s Marin CMO Matt Ackley’s take on the subject.

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