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Posts Tagged ‘tablet trends’

Tablet Devices and the Future of Paid Search

Tablet Devices and the Future of Paid Search

Over the last three years, the rapid proliferation of tablet devices has changed the way consumers and advertisers interact across the search landscape. Consumers now rely on their tablets more than ever before to gain access to local business information, product details, reviews, coupons, and competitors. And advertisers responded with relevant ads targeted towards these tablet users. […]

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Marin in the News: Tablets > Desktops…Almost

Marin in the News: Tablets > Desktops…Almost

Last week, our mobile report caught the eyes of many journalists, including the Wall Street Journal. However, Wired’s interpretation of the data gave me pause to think further on the trend of consumers ditching their desktops and laptops in favor of tablets. As Michael Copeland points out, tablets are no longer just for watching movies while on the train home, checking emails, or passing the time with Angry Birds. […]

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2012 Closes Strong with Spend on Tablets Eclipsing Smartphones in the US

2012 Closes Strong with Spend on Tablets Eclipsing Smartphones in the US

Today Marin released its Global Online Advertising Trends Quarterly Report for the fourth quarter of 2012. As with previous quarters, we built this report using the Marin Global Online Advertising Index— for this release, we refreshed our client index data pool to ensure more representative analysis and findings. The fourth quarter has always proven to be the busiest for marketers—retailers in particular—because of the holiday season. […]

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