Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘sitelinks’

5 Quick Ways to Increase Paid Search CTR without Breaking a Sweat

5 Quick Ways to Increase Paid Search CTR without Breaking a Sweat

Before writing this post, I performed a few web searches to scout out my competition. Based on that research, there appears to be one thing that everyone agrees upon about increasing paid search click-through-rate (CTR), the benefits: increased Quality Score, increased ad position, and lower cost-per-click. However, given the title of this post, I figured just about everyone has their quick ways for increasing CTR—and I was right. There’s about 20 “quick” ways to increase your CTR, but not all of them are quick. […]

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Bing Ads Introduces Sitelink Extensions. What’s Different?

Bing Ads Introduces Sitelink Extensions. What’s Different?

Last week, Bing Ads announced the release of their extensively piloted Sitelink Extensions. Seemingly identical in functionality to Google’s Sitelink Extensions, this feature is available today via the Bing Ads user interface, Desktop Editor and API. For more information about enabling and managing Bing Ads Sitelink Extensions, click here. […]

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How to Optimize Google Sitelinks for Conversion

How to Optimize Google Sitelinks for Conversion

Not to be confused with Sitelinks for natural search, when enabled in an AdWords campaign, Google Adwords Sitelinks will display additional links underneath a standard text ad, and are used to drive clicks to deep content on your website. Typically Ad Sitelinks will only be served below text ads with higher-than-average CTR, position and quality […]

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