Marketing Insights
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Posts Tagged ‘sem trends’

The SERP In Review

The SERP In Review

We all know Google is constantly toying with the SERP. Sorting out what new tweaks Google is testing can be difficult at times, but I thought it’d be fun to do a side-by-side comparison of what the SERP looked like a year ago compared to what it looks like now for the same search term, […]

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The 2 Basic Steps for SEM Traffic Forecasting

The 2 Basic Steps for SEM Traffic Forecasting

In search marketing, the bidding and optimization are fairly standardized across different marketers and agencies. Most search engines and bidding platforms enable users to conduct sophisticated optimizations. But for traffic forecasting, there isn’t an industry standard process. During my 7 years in search, this is the one subject no two marketers can consistently agree on. […]

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2012 Closes Strong with Spend on Tablets Eclipsing Smartphones in the US

2012 Closes Strong with Spend on Tablets Eclipsing Smartphones in the US

Today Marin released its Global Online Advertising Trends Quarterly Report for the fourth quarter of 2012. As with previous quarters, we built this report using the Marin Global Online Advertising Index— for this release, we refreshed our client index data pool to ensure more representative analysis and findings. The fourth quarter has always proven to be the busiest for marketers—retailers in particular—because of the holiday season. […]

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Q3 Shows Steady Trends as Companies Ramp Up for the Holiday Rush

Q3 Shows Steady Trends as Companies Ramp Up for the Holiday Rush

Marin Software just released our latest global online advertising trends report for Q3 2012. As with previous quarters, we built this report using the Marin Global Online Advertising Index, which includes over 1,800 advertisers and agencies that invest over $4.0 billion annually in biddable media through the Marin platform. As noted in our mobile report earlier this year, we are seeing staggering growth around the adoption of smartphones and tablets for search advertising. […]

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