Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘Revenue Acquisition Management’

I’ve Defined Success For My Business. Now What?

I’ve Defined Success For My Business. Now What?

This post is the second in a 2-part series. What do you do after you’ve clearly defined the KPI’s and benchmarks you need to hit in order to consider your business to be successful? You may have read our previous post on getting started on the path to figuring out how you want to define […]

Read More »

Global Ecommerce Sales Exceed $1 Trillion for the First Time In 2012

Global Ecommerce Sales Exceed $1 Trillion for the First Time In 2012

In today’s tech-savvy world, consumers are increasingly shifting their media time away from traditional channels such as television, print, and radio, towards the emerging digital channels of search, social, video, and mobile. Traditional brick-and-mortar businesses are seeing customers take to the web thanks to the convenience, selection, and price-transparency of ecommerce. […]

Read More »

Revenue Acquisition Management: The Category That Matters to CEOs, CFOs, and CMOs

Revenue Acquisition Management: The Category That Matters to CEOs, CFOs, and CMOs

More than ever, digital advertisers are increasingly responsible for revenue outcomes. Marin Software commissioned a study by Forrester Consulting between September and December 2012 to examine the challenges and opportunities advertisers experience with their online advertising programs. The Forrester Consulting survey* found 83% of marketing respondents are already held accountable for revenue outcomes, and 79% say that driving revenue is a primary objective for their online initiatives. […]

Read More »