Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘Quality Score’

The Powerful Guide to Hacking Google’s Quality Score

The Powerful Guide to Hacking Google’s Quality Score

This is a contributed post from Todd Mintz, SEM expert at 3Q Digital. I love Marin’s bidding algorithm, and given the opportunity, I can write geeky, complex blog posts on its power that would confuse most of the folks on the bidding team. Since I do wish to contribute to this blog again in the […]

Read More »

Croud Keeps Quality Scores High with Marin Software

Croud Keeps Quality Scores High with Marin Software

Learn how leading UK agency Croud uses Marin Software to track Quality Scores and optimize their accounts.[…]

Read More »

Historical Quality Score and Why It Matters To Search Marketers

Historical Quality Score and Why It Matters To Search Marketers

Of all the search publisher metrics available, Quality Score seems to always receive the most attention; yet search marketers have the least amount of visibility into how to effectively improve it and its impact on performance. What we do know is that every time a user conducts a search that triggers ads, a Quality Score is calculated based on a number of factors, including: […]

Read More »

Shaping Paid Search Traffic with 3 Effective Keyword Expansion Techniques

Shaping Paid Search Traffic with 3 Effective Keyword Expansion Techniques

Keyword expansion can take many forms. Larger paid search programs that lean heavily on click volume tend to expand on and add keywords in bulk, favoring scale over micro-managing. For smaller programs, or when expanding keywords based on a prioritized list, taking a more methodical approach often makes more sense. To ensure effective keyword expansion and proper search query matching, search marketers should leverage modified broad match keywords, create separate ad groups, and implement a focused negative keyword strategy. […]

Read More »

2 Ways to Decrease Your First Page Minimum Bid

2 Ways to Decrease Your First Page Minimum Bid

If you’ve ever browsed through your AdWords account, you’ve most likely encountered Google’s pesky keyword status, “Below first page bid”. Since this first page bid is directly linked to Quality Score, marketers that regularly experience high first page bid estimates will likely benefit from improvements to their keyword’s Quality Score. Today we’ll review two strategies for decreasing your first page minimum bid. […]

Read More »

Google AdWords Algorithm Update and Your Quality Score

Google AdWords Algorithm Update and Your Quality Score

About a month ago, Google announced the global roll-out of an update to the AdWords algorithm that increases the value of landing page relevancy and quality when determining Quality Score. Google predicted with these changes, some campaigns would see variations in keyword Quality Scores and ad positions, but most would not see a significant change in overall performance. At Marin, we decided to investigate. […]

Read More »