Marketing Insights
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Posts Tagged ‘Quality Score optimization’

The Powerful Guide to Hacking Google’s Quality Score

The Powerful Guide to Hacking Google’s Quality Score

This is a contributed post from Todd Mintz, SEM expert at 3Q Digital. I love Marin’s bidding algorithm, and given the opportunity, I can write geeky, complex blog posts on its power that would confuse most of the folks on the bidding team. Since I do wish to contribute to this blog again in the […]

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Historical Quality Score and Why It Matters To Search Marketers

Historical Quality Score and Why It Matters To Search Marketers

Of all the search publisher metrics available, Quality Score seems to always receive the most attention; yet search marketers have the least amount of visibility into how to effectively improve it and its impact on performance. What we do know is that every time a user conducts a search that triggers ads, a Quality Score is calculated based on a number of factors, including: […]

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