Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘Product Listing Ads’

Product Listing Ads for the Uninitiated

Product Listing Ads for the Uninitiated

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. Product listing ads, or PLAs, are an incredibly successful strategy for e-commerce companies to promote available product inventory on Google and Bing. Unlike standard search ads, PLAs incorporate a visual image over a text description to show the user the product they’re […]

Read More »

Why Retailers Should Spend More on Google PLAs in 2H 2015

Why Retailers Should Spend More on Google PLAs in 2H 2015

We recently took a look at the Marin Global Online Advertising Index, which consists of advertising data from leading global brands that manage more than $7 billion in annualized ad spend through Marin’s platform. By examining consumer behaviors from last quarter, we were able to forecast how search advertising would impact the second half of […]

Read More »

Using Paid Search to Increase Store Visits

Using Paid Search to Increase Store Visits

With the huge increase of mobile searches over the last few years, marketers are finding a number of new ways to drive offline conversions through online advertising. Advertisers can now switch tactics from online acquisition to driving consumers to physical stores depending on their location. In this post I’ll outline how advertisers can drive offline […]

Read More »

7 Tips for Getting the Most Out of Your Google Shopping Campaigns

7 Tips for Getting the Most Out of Your Google Shopping Campaigns

Google Shopping campaigns are a great opportunity for retail advertisers to review their current PLA campaigns and optimize them for even better results. However, as many retailers are managing sometimes millions of products across thousands of brands and hundreds of feeds, adapting to and mastering the new Shopping campaigns system can seem like a huge […]

Read More »

3-Step User Guide to Getting Started With Google Shopping Campaigns

3-Step User Guide to Getting Started With Google Shopping Campaigns

Now that you’ve familiarized yourself with the new changes and functionalities you can expect from Google Shopping campaigns, it’s time to nail down where to start in your transition prior to the August rollout. The first thing to note is that regardless of how an advertiser’s existing PLA campaigns are set up today, there are […]

Read More »

5 Quick Ways to Optimize Your Google Shopping (PLA) Campaigns

5 Quick Ways to Optimize Your Google Shopping (PLA) Campaigns

Google’s Product Listing Ads represent a highly effective channel for online retailers of all sizes. Here are 5 quick tips to manage your PLA campaigns straight from our seasoned digital marketing manager, Brenda Ton.[…]

Read More »

Four Strategies for Maximizing PLA Revenue

Four Strategies for Maximizing PLA Revenue

The following four strategies will enable retail advertisers to deliver a richer and more engaging shopping experience, while maximizing revenue across product targets.[…]

Read More »

Google Shopping Ads: Driving Relevance and Revenue with PLAs

Google Shopping Ads: Driving Relevance and Revenue with PLAs

Product Listing Ads (PLA) provide a richer and more engaging search experience for shoppers. With the share of spend on PLA campaigns increasing 600% in Q4 of 2012, online retailers will undoubtedly continue investing more time and budget towards this ad format in 2013. In fact, in Q4 2012 alone online retailers allocated as much as 30% of their AdWords budget to PLA campaigns. As a result of this recent surge in adoption and spend, Marin Software has published a white paper that examines PLA performance throughout 2012 and presents five best practices for deploying, managing, and optimizing PLA campaigns. […]

Read More »

The Rise of Product Listing Ads: 2012 & Beyond

The Rise of Product Listing Ads: 2012 & Beyond

In October of 2012, Google successfully transitioned Google Product Search in the US to a commercial model built on Product Listing Ads (PLA). Though this enhanced shopping experience was faced with both criticism and praise when it was announced in May 2012, advertisers have seen PLA campaigns perform with a great deal of success. In fact, by the end of September 2013, over 100,000 retailers had inventory in Google’s new shopping model just in time for the holiday season. […]

Read More »