Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘Product Ads’

Using Paid Search to Increase Store Visits

Using Paid Search to Increase Store Visits

With the huge increase of mobile searches over the last few years, marketers are finding a number of new ways to drive offline conversions through online advertising. Advertisers can now switch tactics from online acquisition to driving consumers to physical stores depending on their location. In this post I’ll outline how advertisers can drive offline […]

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7 Key Ways Marketers Should Leverage Product Advertising

7 Key Ways Marketers Should Leverage Product Advertising

Consumer behavior tends to be highly volatile, so the ability to quickly recognize shifts and adjust ad campaigns is highly valuable. Retailers with this advantage can act nimbly and better reach their advertising goals. The following best practices can help retailers make the most of their product advertising efforts: 1. Know your audience and their […]

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The Rise of Product Listing Ads: 2012 & Beyond

The Rise of Product Listing Ads: 2012 & Beyond

In October of 2012, Google successfully transitioned Google Product Search in the US to a commercial model built on Product Listing Ads (PLA). Though this enhanced shopping experience was faced with both criticism and praise when it was announced in May 2012, advertisers have seen PLA campaigns perform with a great deal of success. In fact, by the end of September 2013, over 100,000 retailers had inventory in Google’s new shopping model just in time for the holiday season. […]

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