Marketing Insights
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Posts Tagged ‘PLAs’

Product Listing Ads for the Uninitiated

Product Listing Ads for the Uninitiated

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. Product listing ads, or PLAs, are an incredibly successful strategy for e-commerce companies to promote available product inventory on Google and Bing. Unlike standard search ads, PLAs incorporate a visual image over a text description to show the user the product they’re […]

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Black Friday 2014: Early Predictions

Black Friday 2014: Early Predictions

Black Friday and Cyber Monday are quickly looming and retail stores are already beginning to advertise and promote their deals for these annual events. This is also the first year that Shopping campaigns are available for advertisers, although we have an idea of what to expect based off Product Listing Ads (PLAs) last year. We […]

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Get Ready to Ditch Your Wallets

Get Ready to Ditch Your Wallets

In the US, more than 166 million people – 53% of the population – own a smartphone. We carry them with us wherever we go. So, it’s no surprise smartphones are a key target of advertisers and e-commerce providers. The vision of smartphones replacing wallets is just too good to pass up. Case in point, […]

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The Secret to Successfully Structuring Your Google Shopping Campaigns

The Secret to Successfully Structuring Your Google Shopping Campaigns

Now that you are well-versed in the changes coming with Google Shopping campaigns, you are probably busy preparing to make the upcoming transition. However, given the changes Google has made to the way campaigns are structured, it can be confusing to figure out how to best set things up to suit your business needs. In […]

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7 Tips for Getting the Most Out of Your Google Shopping Campaigns

7 Tips for Getting the Most Out of Your Google Shopping Campaigns

Google Shopping campaigns are a great opportunity for retail advertisers to review their current PLA campaigns and optimize them for even better results. However, as many retailers are managing sometimes millions of products across thousands of brands and hundreds of feeds, adapting to and mastering the new Shopping campaigns system can seem like a huge […]

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What Advertisers Need to Know about Google’s Upcoming Transition to Shopping Campaigns

What Advertisers Need to Know about Google’s Upcoming Transition to Shopping Campaigns

Google announced today that all advertisers must fully transition to Shopping campaigns by late August 2014. After this date, advertisers will no longer be able to manage PLAs through standard Search campaigns, and all remaining PLA campaigns will be automatically upgraded to Shopping campaigns. Here’s what you need to know. […]

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5 Quick Ways to Optimize Your Google Shopping (PLA) Campaigns

5 Quick Ways to Optimize Your Google Shopping (PLA) Campaigns

Google’s Product Listing Ads represent a highly effective channel for online retailers of all sizes. Here are 5 quick tips to manage your PLA campaigns straight from our seasoned digital marketing manager, Brenda Ton.[…]

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Retailers Increase PLA Spend 300% in 2013 as CPCs Continue to Rise

Retailers Increase PLA Spend 300% in 2013 as CPCs Continue to Rise

2013 marked the first full year of Google Shopping since the transition to a commercial model built on PLAs. For 2013 PLA trends, findings, and predictions, download our 2014 annual report, The State of Google Shopping: Mobile Shoppers & Record PLA Spend Drive Success for Retailers.[…]

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Mobile PLAs Deliver for Retailers in Early Holiday Findings

Mobile PLAs Deliver for Retailers in Early Holiday Findings

Over the three biggest online shopping days of the holiday season – Thanksgiving, Black Friday, and Cyber Monday – we sampled the Marin Global Online Advertising Index, analyzing enterprise retailers spending over $100,000 per month on Google’s standard text ads and PLAs. See the data, and start planning for 2014.[…]

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Getting to Know Google’s New “Shopping Campaigns”

Getting to Know Google’s New “Shopping Campaigns”

Late last month, Google introduced Shopping campaigns, a new way for retail advertisers to manage and report on Product Listing Ads. Let’s take a peek at the changes and benefits.[…]

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