Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘paid search trends’

5 Ways to Drive More Customers in a Mobile-First World

5 Ways to Drive More Customers in a Mobile-First World

According to eMarketer, over 70% of U.S. paid search spend will be mobile by 2017. And yet, optimizing mobile advertising and seeing significant ROI on it remains a crucible for many in the digital advertising world. We joined our technology partner DialogTech at the end of April for a webinar about how search marketers can […]

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Seahawks Favored to Win Super Bowl According to Paid Search Data

Seahawks Favored to Win Super Bowl According to Paid Search Data

With Super Bowl XLIX kicking off this Sunday, football fans are looking forward to three things: the game, the food, and the commercials. Whether you stand behind Marshawn’s “I’m here so I don’t get fined” media antics, think Deflate-Gate is the dumbest sports controversy ever, or are simply looking forward to seeing a touching commercial […]

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2012 Closes Strong with Spend on Tablets Eclipsing Smartphones in the US

2012 Closes Strong with Spend on Tablets Eclipsing Smartphones in the US

Today Marin released its Global Online Advertising Trends Quarterly Report for the fourth quarter of 2012. As with previous quarters, we built this report using the Marin Global Online Advertising Index— for this release, we refreshed our client index data pool to ensure more representative analysis and findings. The fourth quarter has always proven to be the busiest for marketers—retailers in particular—because of the holiday season. […]

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Q3 Shows Steady Trends as Companies Ramp Up for the Holiday Rush

Q3 Shows Steady Trends as Companies Ramp Up for the Holiday Rush

Marin Software just released our latest global online advertising trends report for Q3 2012. As with previous quarters, we built this report using the Marin Global Online Advertising Index, which includes over 1,800 advertisers and agencies that invest over $4.0 billion annually in biddable media through the Marin platform. As noted in our mobile report earlier this year, we are seeing staggering growth around the adoption of smartphones and tablets for search advertising. […]

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Q2 Findings Indicate a Growth in Global Paid Search Activity

Q2 Findings Indicate a Growth in Global Paid Search Activity

Marin is excited to announce the release of our 2012 Q2 online advertising report. This report, which identifies significant year-over-year paid search trends, was compiled using data from over 1,800 advertisers and agencies who invest over $4 billion annually in online advertising through Marin. At a glance, our study revealed an overall increase in cost-per-click (CPC), with click-through-rate (CTR) remaining relatively consistent year over year. […]

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Digital Marketing Depot Evaluates Paid Search Management Solutions

Digital Marketing Depot Evaluates Paid Search Management Solutions

Last week, Digital Marketing Depot released the second edition of their Market Intelligence Report. This report examines 10 of the industry leading paid search management platforms and highlights what each is doing to integrate Facebook and other social media advertising into their solutions. To prime the discussion, the report provides an overview of several compelling industry trends, including:

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