Last week Marin hosted a webcast to review our recent study of mobile paid search. Speakers for this event included Gagan Kanwar of Marin Software and Josh Dreller of Fuor Digital, an online advertising agency. To shed light on the current state of mobile search, Gagan presented on several key findings from our study, including:
To put these mobile trends in perspective, Josh presented two case studies on recent mobile performance across Fuor Digital’s customer base. He also examined several compelling statistics on mobile user behavior, including:
To view the recording of this webcast and hear more on the state of mobile search, click here.