Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘mobile trends’

Digital Advertising in 2015 – Mobile Is Crushing It

Digital Advertising in 2015 – Mobile Is Crushing It

2015 was a banner year for mobile. Continuing its ascent into the status of omnipresent being, global smartphone adoption reached an all-time high last year and shows no signs of slowing down. Thanks to this rapid expansion of smartphone usage around the world, advertisers now have an opportunity to reach consumers even more easily. We […]

Read More »

New Data Shows 40% of Click-Throughs are Made in the First Position

New Data Shows 40% of Click-Throughs are Made in the First Position

Mobile performance has been on everyone’s minds the past few years, and everyone knows that smartphone click-through rates have been trumping desktop and tablet click-through rates for some time. But just how important is ad position for marketers looking to capture the attention of their audience? We took a look at click-through rates by ad […]

Read More »

Tablet Devices and the Future of Paid Search

Tablet Devices and the Future of Paid Search

Over the last three years, the rapid proliferation of tablet devices has changed the way consumers and advertisers interact across the search landscape. Consumers now rely on their tablets more than ever before to gain access to local business information, product details, reviews, coupons, and competitors. And advertisers responded with relevant ads targeted towards these tablet users. […]

Read More »

Marin in the News: Tablets > Desktops…Almost

Marin in the News: Tablets > Desktops…Almost

Last week, our mobile report caught the eyes of many journalists, including the Wall Street Journal. However, Wired’s interpretation of the data gave me pause to think further on the trend of consumers ditching their desktops and laptops in favor of tablets. As Michael Copeland points out, tablets are no longer just for watching movies while on the train home, checking emails, or passing the time with Angry Birds. […]

Read More »

2012 Closes Strong with Spend on Tablets Eclipsing Smartphones in the US

2012 Closes Strong with Spend on Tablets Eclipsing Smartphones in the US

Today Marin released its Global Online Advertising Trends Quarterly Report for the fourth quarter of 2012. As with previous quarters, we built this report using the Marin Global Online Advertising Index— for this release, we refreshed our client index data pool to ensure more representative analysis and findings. The fourth quarter has always proven to be the busiest for marketers—retailers in particular—because of the holiday season. […]

Read More »

Marin Software and Fuor Digital Talk Mobile Search Trends

Marin Software and Fuor Digital Talk Mobile Search Trends

Last week Marin hosted a webcast to review our recent study of mobile paid search. Speakers for this event included Gagan Kanwar of Marin Software and Josh Dreller of Fuor Digital, an online advertising agency. To shed light on the current state of mobile search, Gagan presented on several key findings from our study, including: […]

Read More »