Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘mobile search’

Is Your Mobile Search Ready for TV?

Is Your Mobile Search Ready for TV?

This is a guest post from Jonathan Kagan and Jennie Choi of Results Digital/MARC USA When one thinks of an “integrated media plan,” search and TV both come to mind (as they should). But all too often, no one remembers to think beyond the surface and realize the impact TV has on search by device. […]

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3 Tips For Optimizing Your Mobile Search Ads

3 Tips For Optimizing Your Mobile Search Ads

Mobile advertising is a hot topic these days, but many advertisers are still figuring out how to get the most out of their mobile search ads. As there are many reasons why mobile is the way to go – lower CPCs, growing advertising spend by retailers on mobile, and consumers spending more time than ever […]

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Google’s New “Enhanced Campaigns”: What It Means for Search Marketers

Google’s New “Enhanced Campaigns”: What It Means for Search Marketers

Yesterday Google announced the rollout of enhanced campaigns, a major AdWords product release that attempts to simplify the management of campaigns across devices. With enhanced campaigns, search marketers will be able to target consumers based on device, location, and time of day through a single campaign. However, for search marketers that currently leverage separate desktop, tablet, and mobile campaigns, Google’s enhanced campaigns will remove some of the control and transparency we’re used to having. […]

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Optimising Mobile Search Ad Scheduling: A UK Perspective

Optimising Mobile Search Ad Scheduling: A UK Perspective

Consumers are increasingly using their mobile and tablet devices to perform searches. According to Marin’s most recent research, mobile devices accounted for 15% of all UK paid search clicks in December 2011. As mobile devices become more proliferated, tablets, smartphones, and desktops are requiring separate targeting and optimisation strategies to be successful. […]

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People Love to Search on their Smartphones and Tablets

People Love to Search on their Smartphones and Tablets

We love our mobile devices, and according to our recent study of mobile paid search, we love searching on them. In looking across our client base the trend was unanimous, mobile search is up, way up. In the U.S., we saw ad clicks from mobile devices increase 132% during 2011, and by the end of this year mobile will comprise 25% of all paid search clicks. […]

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