Marketing Insights
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Posts Tagged ‘mobile advertising’

A Light at the Top of the Funnel: 3 Ways to Build Mobile Consumer Trust

A Light at the Top of the Funnel: 3 Ways to Build Mobile Consumer Trust

During the research phase of the user journey, your brand can easily turn off a consumer due to a slow loading page or a pixelated product image that’s not designed for mobile. Trust is an important aspect of any purchase, whether online or offline, and without it, you run the risk of a negative user […]

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Riding the Black Friday and Cyber Monday Wave

Riding the Black Friday and Cyber Monday Wave

Here we go again. The shopping period is already here, and season-crazy advertisers are going where every ad campaign has gone before, but now even more so—online and mobile. This year’s expected to be even more frenzied—and lucrative—than the last. To help you maneuver through the upcoming spending sprees and plan for a successful holiday […]

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In the Click of It: Mobile Shopping in 2016

In the Click of It: Mobile Shopping in 2016

When it comes to shopping ads, Q4 and mobile go together like thumbs on a small screen (literally). Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create our 2016 Cross-Channel Marketing Report. Our […]

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Your Guilt-Free Webinar Binge Watching List for This Summer

Your Guilt-Free Webinar Binge Watching List for This Summer

Summer. It’s the time of year when I get serious about my binge watching. All of my shows are off the air, and I have precisely two months between the airing of the finale of Game of Thrones (Cleganebowl will be a thing) and Nathan Adrian’s first swim in the Rio Olympics. But I would […]

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The 8 Players in the Programmatic Ecosystem

The 8 Players in the Programmatic Ecosystem

Programmatic is hot right now. eMarketer predicts that by 2016, programmatic spending will top $20 billion, making up 63% of all US display ad spending. As quickly as it’s growing, though, programmatic has some serious terminology and conventions you have to learn if you want to consider yourself an expert. And once you get started, […]

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Consumer Behavior Shifts Mobile in Key Verticals

Consumer Behavior Shifts Mobile in Key Verticals

Advertisers are investing heavily in mobile, and the massive 4.5 billion global mobile users may have something to do with it. Smartphone adoption has reached an all-time high with one-in-four people owning and using a smartphone on a regular basis. Since consumers are spending more time online via mobile devices than desktop, marketers must learn […]

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5 Best Practices for Cross-Device and Mobile Retargeting

5 Best Practices for Cross-Device and Mobile Retargeting

In the first two ‘Going Mobile’ posts we explored how cross-device matching works and how ads are targeted and delivered to those users. In this long overdue post, we’ll go from the theoretical to the practical and go through some best practices for getting the most from your cross-device retargeting campaigns. 1. Figure out what […]

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Social and Mobile Intertwined in the Advertising Space

Social and Mobile Intertwined in the Advertising Space

This is a guest post from Florence Broder, Content Manager at AppsFlyer. As users shift from desktop to mobile, advertisers are serving more ads there. Social networks are being used on mobile more frequently and are creating more mobile advertising programs. At the same time there are social networks arriving late to the game. But […]

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A Closer Look At Cross-Device Targeting and Ad Delivery

A Closer Look At Cross-Device Targeting and Ad Delivery

In our first post, Going Mobile, we broke down cross-device targeting into two separate components – cross device matching and targeting – and explained how cross-device matching works. In this post, we’ll take a deeper dive into the targeting and ad delivery part of the story. Let’s go back to a scenario we presented in […]

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Mobile Social Sharing Proves to be Big Winner During Super Bowl

Mobile Social Sharing Proves to be Big Winner During Super Bowl

The Super Bowl is one of the biggest sporting events of the year. It’s not just a football game, but also a social event, with people getting together for a Sunday full of eating, chatting and sharing on top of watching the game. With that in mind, it makes sense that Facebook sees a lot […]

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