Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘mobile ads’

Navigating the World of Mobile Ad Networks

Navigating the World of Mobile Ad Networks

This is a guest post from Sophia Fen, Mobile Account Manager at 3Q Digital. As a digital advertiser, you most likely spend the majority of your digital media dollars on Google and Facebook. It makes sense—eMarketer forecasts that together, the two tech giants will make up more than 46% of global digital ad spend this year. […]

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A Light at the Top of the Funnel: 3 Ways to Build Mobile Consumer Trust

A Light at the Top of the Funnel: 3 Ways to Build Mobile Consumer Trust

During the research phase of the user journey, your brand can easily turn off a consumer due to a slow loading page or a pixelated product image that’s not designed for mobile. Trust is an important aspect of any purchase, whether online or offline, and without it, you run the risk of a negative user […]

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6 Creative Best Practices for Mobile Page Post Ads

6 Creative Best Practices for Mobile Page Post Ads

Did you know that nearly 87% of Facebook’s monthly active users visited from mobile devices last quarter? That’s 1.25 billion people. Unsurprisingly, mobile now accounts for 73% of Facebook ad revenue. As consumers continue their shift to mobile, savvy advertisers are upping their game with captivating mobile Page Post ads. However, there’s always room for […]

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Social and Mobile Intertwined in the Advertising Space

Social and Mobile Intertwined in the Advertising Space

This is a guest post from Florence Broder, Content Manager at AppsFlyer. As users shift from desktop to mobile, advertisers are serving more ads there. Social networks are being used on mobile more frequently and are creating more mobile advertising programs. At the same time there are social networks arriving late to the game. But […]

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4 Best Practices for Utilizing Click-to-Call in Mobile Ad Campaigns

4 Best Practices for Utilizing Click-to-Call in Mobile Ad Campaigns

This is a guest post from Cody Kunning, Director of Search Engine Marketing for Marchex. Earlier this year, comScore released this data: mobile usage is now surpassing desktop for the first time since the Internet began. That’s a big deal. And it’s an even bigger deal for marketers who are wondering how to drive sales […]

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New Data Shows 40% of Click-Throughs are Made in the First Position

New Data Shows 40% of Click-Throughs are Made in the First Position

Mobile performance has been on everyone’s minds the past few years, and everyone knows that smartphone click-through rates have been trumping desktop and tablet click-through rates for some time. But just how important is ad position for marketers looking to capture the attention of their audience? We took a look at click-through rates by ad […]

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Feature Spotlight: Group-Level Mobile Bid Adjustment Recommendations

Feature Spotlight: Group-Level Mobile Bid Adjustment Recommendations

Today, we’re excited to announce that Marin’s bid optimization solution will now calculate and recommend group-level mobile bid adjustments for enhanced campaigns. […]

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Google’s New “Enhanced Campaigns”: What It Means for Search Marketers

Google’s New “Enhanced Campaigns”: What It Means for Search Marketers

Yesterday Google announced the rollout of enhanced campaigns, a major AdWords product release that attempts to simplify the management of campaigns across devices. With enhanced campaigns, search marketers will be able to target consumers based on device, location, and time of day through a single campaign. However, for search marketers that currently leverage separate desktop, tablet, and mobile campaigns, Google’s enhanced campaigns will remove some of the control and transparency we’re used to having. […]

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Mobile-Only Ads: What This Means for Facebook and Their Advertisers

Mobile-Only Ads: What This Means for Facebook and Their Advertisers

Earlier this week, Facebook announced the ability for direct advertisers and agencies to buy sponsored stories* on mobile devices, exclusively. Prior to this, Facebook controlled whether or not an advertiser’s sponsored story would appear in a user’s news feed for mobile devices. Furthermore, marketers had no choice in when their sponsored stories were shown and no means of segmenting out the performance by desktop and mobile. […]

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People Love to Search on their Smartphones and Tablets

People Love to Search on their Smartphones and Tablets

We love our mobile devices, and according to our recent study of mobile paid search, we love searching on them. In looking across our client base the trend was unanimous, mobile search is up, way up. In the U.S., we saw ad clicks from mobile devices increase 132% during 2011, and by the end of this year mobile will comprise 25% of all paid search clicks. […]

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