Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘Marin Software’

Marin Wins ‘Best Search Software’ at the Drum Awards

Marin Wins ‘Best Search Software’ at the Drum Awards

We’re excited to share Marin’s win at this year’s Drum Search Awards in London, where our search solution was recognized for its innovative features: First Party Data/Personalization: Marketers can personalize targeting based on real audience insights Marin SmartSync: Allows brands and marketers to ‘copycat’ their campaigns from Google to Bing with one click Search Intent: […]

Read More »

How to Use Marin Social to Overcome Targeting Issues

How to Use Marin Social to Overcome Targeting Issues

In its effort to protect its users’ privacy, Facebook is focusing on data security. With the introduction of changes around access of information via their API, it’s now easier for folks on Facebook to find and manage their privacy settings. As part of the strategy, Facebook also removed some targeting options dependent on third-party data […]

Read More »

Happy 10 Years to Marin!

Happy 10 Years to Marin!

This month marks our 10-year anniversary – a decade of phenomenal growth, increasing revenue, and exceptional performance for our customers. To celebrate, we put together a graphic highlighting just how far we’ve come, and all the things that make us the leading cross-channel performance advertising platform. Thanks for being on this journey with us! Click […]

Read More »

Calling All Social Geeks! 2nd Annual Biggest Social Geek Contest Launches Today

Calling All Social Geeks! 2nd Annual Biggest Social Geek Contest Launches Today

Do you spend your days creating and optimizing social marketing campaigns? Are you focused on ROI, CPC, CPM, CVR, CPLC, and a million other acronyms? Do you regularly find yourself on Facebook, Twitter, LinkedIn, or Instagram – all for work? If so, you could be the 2015 Biggest Social Geek! We’re looking for somebody who […]

Read More »

Introducing the New Marin Support Center

Introducing the New Marin Support Center

We’ve been working hard behind the scenes to enhance our Support Center making it better than ever before. This Friday, July 10th, you’ll be able to discover the countless improvements for yourself first-hand as we launch the new design and interface! Want a sneak peek? Watch the video below for more information about how the […]

Read More »

Top 5 Priorities for Marketers in 2015

Top 5 Priorities for Marketers in 2015

As a digital marketer, you’ve likely noticed that the industry has been on a roll, with internet advertising revenues reaching $11.7 billion in the second quarter of 2014 alone – a 14% YoY increase. But with this growth has also come concern. (If you’ve felt some of these effects, you’re not alone.) To try and […]

Read More »

Stop Guessing – Marin Software Now Optimizes Your Google RLSA Campaigns

Stop Guessing – Marin Software Now Optimizes Your Google RLSA Campaigns

Google launched Remarketing Lists for Search Ads (RLSA) in June 2013, giving advertisers the opportunity to remarket to potential lost conversions across the Google search and display networks. And now you can stop guessing and optimize your RLSA campaigns straight from Marin![…]

Read More »

3 Key Takeaways from Google’s Planned AdWords Changes

3 Key Takeaways from Google’s Planned AdWords Changes

This morning, Google announced several new AdWords updates which will become available in the coming months. Curious about the hype? Wondering what this all means? Our search and social expert breaks down the three key takeaways.[…]

Read More »

Meet Dana: Marin Team Member & Inspiring Advocate

Meet Dana: Marin Team Member & Inspiring Advocate

Marin Software is fortunate to have over 500 employees around the globe, and today we’re excited to tell you about Dana Carpenter! A member of our research team in Austin, Dana is also an advocate for people with disabilities and recently participated in her second Ms. Wheelchair Texas.[…]

Read More »

Business as Usual After Google Announcement

Business as Usual After Google Announcement

Over the past couple days, you likely heard some alarming reports speculating on changes in how Google passes data to analytics software and advertisers. With Google’s official announcement in hand, we explain what this means for us and our customers.[…]

Read More »