Posts Tagged ‘Marin Masters’

Experts Gather at Marin Masters NY to Share Industry Knowledge

By April 25th, 2013

Last week, we hosted our bi-annual client educational event, Marin Masters, in NYC. Over 100 search experts in the tri-state area, from top agencies and global brands, gathered in the Screening Room at the Crosby Street Hotel to share their experiences and best practices with the Marin platform.

We had some great content presented at Marin Masters thanks to our customers. Themes included bidding, optimization and call-tracking. Marin’s VP of Products, Wes MacLaggan, also showcased the future of Marin and where we see the landscape unfolding.

A special thanks to Yahoo! for sponsoring and presenting their study released earlier this month on ad copy insights and optimization within the travel vertical. Some of the highlights from their presentation included:

  • “Price points” featured in the ad copy perform considerably higher than any other variable, particularly when featured in the Ad Title
  • “Price Points” are featured in less than 1% of ad titles and 1.7% of descriptions within Travel
  • “Keywords” in the ad title perform better on average than when featured in the short description
  • Recommendations: Include price points and calls-to-action when possible to optimize click activity on your ad and drive traffic to your site

We would like to thank all of our attendees for making Marin Masters NY 2013 such a huge success! Please enjoy some photos from the event.

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A Look into Marin Masters San Francisco

By October 1st, 2012

Last Thursday, we wrapped up our 3rd annual Marin Masters here in San Francisco. Over 100 search experts in the Bay Area, from top agencies and global brands, gathered at the W Hotel in San Francisco to share best practices and network over drinks and hors d’oeuvres.

We had some great content presented at Marin Masters thanks to our customers. Themes included mobile, bidding, and campaign management. Marin’s VP of Product, We MacLaggan, finished the event off with a deep dive into the Marin platform.

We would like to thank all of our attendees for making Marin Masters 2012 such a huge success. And a special thanks to Yahoo! for presenting their study on consumer tablet usage and for sponsoring the event!

Please enjoy some photos from the event.

Industry Leaders Talk Mobile Search at Marin Masters NYC

By April 18th, 2012

Marin Masters NY April 2012

This past Thursday marked our 3rd annual Marin Masters event at The Standard Hotel in New York City. A hundred customers in the tri-state area were invited to hear their peers, as well as Marin’s Global Services team, share success stories, best practices and industry insights.

In keeping to current trends and hot-button topics, the themes this year were mobile and attribution. Content included a presentation on our recent mobile whitepaper and a case study presented by MediaWhiz, in which they describe how they leverage Marin to track offline conversions for their client, AMF Bowling.

Agencies Beeby Clark+Meyler, MediaCom and Optimedia lead a discussion panel on mobile trends and their 2012 mobile search strategies. Each agreed that mobile and desktop metrics should be analyzed separately when optimizing performance, citing the need to customize the mobile experience. Using click-to-call and testing creative language to match mobile behavior were among the key recommendations. All three agencies expect their mobile search budgets to grow by at least 15% in 2012.

Marin Client Services wrapped things up with a presentation on Marin Enterprise best practices and strategies. Topics for the discussion, chosen via customer survey, were geared towards the specific business goals and objectives of our customers.

We would like to extend a big thank you to all of our speakers; and to Yahoo! for sponsoring this event!