Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘IS’

What Search Marketers Need to Know about Google’s Impression Share Makeover

What Search Marketers Need to Know about Google’s Impression Share Makeover

Many of you may know that Google has been planning on making some big changes to their Impression Share (IS) algorithm and that the changes, to be implemented early this month, will impact historical IS data. The Google reps I’ve heard from haven’t provided many specifics on when exactly these improvements will be released – the one date floated was Nov. 3, but from the looks of my accounts, that wasn’t the case. […]

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