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Posts Tagged ‘Impression Share’

Marin’s Top 10 Blog Posts of 2016

Marin’s Top 10 Blog Posts of 2016

As Edgar Allan Poe once said, “There are few cases in which mere popularity should be considered a proper test of merit; but the case of [blog]-writing is, I think, one of the few.” Okay, so he said “song-writing” instead of “blog-writing.” It still fits, right? Well, after tens of thousands of reader visits to […]

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How to Optimize Impression Share to Increase Brand Awareness

How to Optimize Impression Share to Increase Brand Awareness

Impression share (IS) is one of the most misunderstood data points used in search. Metrics used to maximize revenue or conversion volume are pretty straightforward to understand, since the numbers speak for themselves. You should periodically revisit the question, “What metrics should I maximize to increase brand awareness on my search campaigns?” What’s IS, Anyway? […]

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What Search Marketers Need to Know about Google’s Impression Share Makeover

What Search Marketers Need to Know about Google’s Impression Share Makeover

Many of you may know that Google has been planning on making some big changes to their Impression Share (IS) algorithm and that the changes, to be implemented early this month, will impact historical IS data. The Google reps I’ve heard from haven’t provided many specifics on when exactly these improvements will be released – the one date floated was Nov. 3, but from the looks of my accounts, that wasn’t the case. […]

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