Marketing Insights
Marin Software's Official Blog

Posts Tagged ‘historical Quality Score’

The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns: Best Practices, Part 2

The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns: Best Practices, Part 2

Last week we delved into best practices for Google enhanced campaigns, and now we’re back with six more ways to ensure your transition is as seamless and profitable as possible. […]

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The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns: Best Practices, Part 1

The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns: Best Practices, Part 1

To help create your plan of attack, download our white paper, “The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns,” and read on for a selection of 11 best practices from our team of experts here at Marin Software. […]

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Historical Quality Score and Why It Matters To Search Marketers

Historical Quality Score and Why It Matters To Search Marketers

Of all the search publisher metrics available, Quality Score seems to always receive the most attention; yet search marketers have the least amount of visibility into how to effectively improve it and its impact on performance. What we do know is that every time a user conducts a search that triggers ads, a Quality Score is calculated based on a number of factors, including: […]

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